Turn Podcasts into High-Value Backlinks
Podcasts are no longer just a medium to speak at; in fact, they have easily become one of the most effortless methods for building high-quality backlinks and putting your brand in front of the right people, who are interested in your message.
It’s one of those things that everyone does once, and then you think to yourself, how did I not do this before?
At EcoSEO, with our podcast link building service, it’s actually quite simple: we get you on the shows where the right audiences are already spending time and ensure that your efforts lead to high-quality backlinks from podcast websites, show notes, and other media that pick up your podcast voice.
It’s an added benefit that podcast hosts will generally drop a link for you, even when you don’t ask them to. There’s some unspoken agreement where podcast show notes link to guests as a “here’s where you can find them” nicety, which results in solid SEO value for your business. Add in high-authority podcasts into the mix, and those links are goldmines.
Combine your voice and message with the right podcast hosts, and you get your backlink, but also brand awareness, recurring referral traffic, and strong audience approval that have already elected to listen to you speak. It’s a bit like an introduction in a room of warm leads while simultaneously not having to make the hard sell.
Podcast link building at EcoSEO is a cross between exposure and content promotion on a deeper level but with some real SEO value that you can see and measure over time as your rankings and audience increase.
ECOSEO Podcasting Link Building Solutions: What's Included
Content Alignment & Resource Creation
If you’re going to be linked to, you should probably have something linkable. This is why we recommend and develop a content backbone to use for podcast resources. Whether it be guest notes, summaries, or resource landing pages; these work seamlessly with show notes and episode descriptions, making links more organic (as well as helping retain listeners).
Relationship Building with Hosts
This is a step that is lost on many people, but we don’t see outreach as a numbers game. Relationships with podcast hosts usually lead to the more long term backlinks and repeat mentions, and the links we capture are cultivated not just cast. It takes a little longer, but it also usually ages better.
Link Placement & Contextual Optimization
After we connect, we work on getting the placements for your backlinks in all the relevant areas (show notes, episode pages, etc. ), and ensuring they are used in the right context and that they are utilized for the sake of SEO.
Monitoring & Maintenance
Post-publishing, we monitor links to ensure they remain valid over time. Podcasts often stick around online for a very long time, so this is the kind of thing we want to keep track of.
Reporting & Analytics
Expect nothing less than quality reporting which includes where your links live, podcast performance, and an overall insight to the referral traffic and visibility you’ve gained from all of this.
CUSTOMERS REVIEWS
"I have been with EcoSEO for about 5 months now. I am really happy with the progress so far. My team speak to EcoSEO at least once a week about new content or edit content or a podcast that has been loaded recently. ”
Vicky Samuals, Tidy Animals
Podcasting Link Building Services – Let’s Talk Podcast SEO with EcoSEO
You may not have known this (or perhaps you have heard this from other SEO nerds) that Podbean and Libsyn have domain authority in the 90’s. Whoa. I’m serious.
One link from a page like these two can meaningfully impact your site authority, and I’ve seen it time and time again.
Podcast backlinks can be a great way to help your business grow. And not just with vanity badges and links….they can also:
- Drive your brand to the shows that actually make sense for your industry
- Gain referral traffic from engaged listeners
- Build brand authority and some extra trust in your niche
At EcoSEO, we believe that every backlink should be intentional in some way. We don’t drop random ad-hoc links in here and there with no rhyme or reason. That just doesn’t look good for a brand.
We try to only leave our links in places that feel relevant, useful and valuable to the end user. After all, our podcast work is all about creating tangible, lasting SEO results.
4.7/5
Google Rating
4.8/5
Trust Pilot
Pitching You Into Podcasts With EcoSEO
Podcasts have always felt to us like they’ve gotten a little shortchanged. They’re so much more than “easy background listening” or a freebie marketing add-on. Podcasts are one of those sweet spots where real-world storytelling and credibility and authentic high-quality backlinks all come together. The work that goes into podcast backlinks isn’t quick, it’s meeting your brand with people who will care and building up your SEO in the background.
Highly Targeted Podcast Placements
We’re not in the business of jamming your name onto any host who will read our pitch. Who is listening? Is this show authoritative enough? Does the audience sound like our typical target? Podcast placements on the right show, relevant to your industry or interest space, tend to give you results fast. Visibility, engagement, intentional traffic, not accidental.
Contextual, Relevant Links
And those links themselves aren’t just awkwardly dropped in place. They’re part of the show notes, episode write-ups, resource pages, the kinds of places a listener would actually want to click and explore. Because these links are contextual they pass real SEO juice, not just because they pass value and give a useful service to the listener experience rather than feeling like a last-minute afterthought.
White-Hat, Ethical Podcast SEO
If it feels a bit shady, it’s not going to work with us. Earned placements, honest outreach, built-up relationships with people who produce these shows in good faith. It’s not the fastest path to links, but it’s the one that’s going to serve your brand best and keep your rankings stable over the long run.
Helpful Content Preparation
Pre-show, we help you prepare all the material you might want to provide — talking points, episode summaries, keyword-specific notes. You are never going to sound robotic. This kind of prep work helps ensure you sound relevant, clear and, most importantly, worth featuring. It also makes the host’s job easier, which almost always means they are more open to future collaborations.
Relationship-Driven Podcast Outreach
We’re much more interested in speaking to the human behind the show. Producer? Host? Whoever is running things, we try to work with them directly. It often leads to higher acceptance rates on pitches, and occasionally, continued partnerships that provide extra exposure in the future, with no work on our part at all.
Clear Reporting & Transparency
As with all our SEO services, you will know where your backlinks are placed. You will understand how authoritative those sites are, and exactly what kind of traffic movement you are seeing. No smoke and mirrors, no bundled “blended” results in reports. Just clear data on how your podcast features are helping your domain grow.
EcoSEO Case Studies
ScentForMe | Online Perfume shop sees 302% Surge in Organic Search Traffic
Riverstone Animal Care | Vet Clinic Sees 6.5% Boost in Organic Search Traffic
Potgieter and Willemse Attorneys | 651% Increase in Client Inquiries
Photography To Remember | 48 Top 1-3 positioned keywords within 6 Months of SEO.
PARRIS | EcoSEO Helped a Skincare Brand Achieve 295% More Organic Traffic
Podcasting for Backlinks. Here’s How: 6 Steps to Earned Authority.
The fastest (and dirtiest) way to say it: Podcast backlinks are a shortcut of harnessing the inherent authority of these shows to, in turn, help you get your share of backlinks (and when we say backlinks, we’re talking only about the links you want buried in show notes or transcripts and that actually do the work of earning your brand the respect of being a resource people want to hear/read).
- Step 1 - Podcast Prospecting: Audience & Topic AlignmentYeah, we know this is kind of stating the obvious here. It’s finding the podcasts that are relevant to your industry and have an audience that is a subset of your target market where they’re already hanging out. But the two qualifiers that aren’t obvious are 1) we’ve all listened to shows that look good on paper but don’t have the actual output or traffic to have earned that audience and 2) Google will only count the links it can find so the show notes have to be indexed as well. The 3 need to be in alignment to help the backlink actually deliver value algorithmically.
- Step 2 - Talking Points Strategy: Topic Alignment & Expertise Vetting Getting a bit more tactical. We comb through your expertise (raw data, product detail, case studies, unique angles, etc.) and turn your “secret sauce” into talking points you can reference in conversation naturally without sounding like a shill. Prep for an interview that can help hosts remember you and your business as a valuable resource down the road (this step might even be said to be cultivating, subconsciously, the authority and trust [E-E-A-T, we know you hate that acronym] a host needs to feel they can go out on a limb and provide a backlink).
- Step 3 - Outreach: Personalized Pitching & Value PropositionBeen there, done that with the “spray and pray” method for the actual outreach to hosts. Pitches are tailored to the specific show based on a clear explanation as to why the value of your insight is a good match for the audience. No template outreach emails or mass lists. It’s a small, really, but one of those details we’ve found that is usually the difference between yes or no.
- Step 4 - Pre-Interview Negotiation: Link Placement & Contextual SEOWe save you the hassle of having to negotiate link placement before you even get on the show. Where will the link go? What page will it point to? What anchor text feels most natural? We check those obvious details so you can talk to the host without any surprises down the road (during/post-interview). And of course, that prep also helps the backlink get to SEO work once the episode is live.
- Step 5 - Interview Prep & Post-Production VettingHelping you prep so that the interview is helpful and your expert input is neither shoehorned in or, conversely, unnecessarily neglected. Once the recording is done, we make one more check-in with the producer (not to be the stick in the mud, but to verify the link was added where we agreed and with the right anchor text, etc. ).
- Step 6 - Link Reporting: Verifying, Monitoring, IndexingHelping you verify that Google has indexed the URL (because we know how many backlinks go live, never to be found by the big G) and then monitoring to ensure that the live podcast backlink remains intact (link rot is a real and often annoying pain). Clear report with the podcast’s authority metrics, the exact placement URL, and the general “who, what, where, when, why” of the effort so any lingering backlink mystery is laid to rest.
FAQ: Our Podcasting Link Building Service
Can podcasts get me backlinks?
Yep, the host will almost always provide show notes, a short write up or sometimes even a full transcript. All of those pages will include a link back to your site. It’s only one link but it usually has decent authority and can generate a ton of referral traffic from high-intent users.
Will you get me on a podcast?
Yep, that’s part of the package. We find shows in your industry or niche, contact the host, and prep you on what to say so you have the best chance of being accepted.
Are these “safe” SEO links?
Yep, it’s all very clean. No tricks, no shortcuts, no sneaky stuff. Podcasts are a valid source and this process fits right within their guidelines, which is the safest way to promote long-term growth.
What other link building Services do you provide?
We provide an array of link building services. These services include everything from guest posting, NAP citation & directories, competitor link replication, resource page link placement, podcasting, niche links, content driven link building, broken link building, social media backlinks, PR News link placements and even Edu/Gov links.
How long until I start to see results?
Anywhere from 2–4 months. There’s a little variance due to publishing frequency and other factors, but that’s the ballpark range.
Do you include link by link reporting?
Yep, full reporting on the link location URL, show stats, referral traffic from the show, and how it all factors into your site’s overall SEO.
Can podcast backlinks improve my rankings?
Definitely, while it’s not the only factor, they’re another vote for your site that can help build both authority and visibility, which ultimately is typically converted into rankings over time.
Got it, how do I contact you?
Shoot us a message or give us a call. We’ll take a quick look at your current site, discuss your goals, and see what kind of plan makes sense for your business.