Photography To Remember
Photography To Remember is a well-established photography business based in Cape Town (Fish Hoek area).
The website was struggling in a crowded market. Despite having a beautifully designed website, Amy Green, the owner and photographer, noticed a significant drop in website traffic and leads. Especially for her popular keyword phrases, such as “birth” and “newborn photography services”.
With over 12 years of experience, Amy knew her skills were unmatched, but the competition was fierce and the market was getting crowded.
She needed help with SEO and, as well as a new digital marketing strategy to get her business growing again and generate consistent leads.
Lead Time: 6 months
Sector: Photography services - specializing in maternity, birth, newborn, family, wedding, and corporate event photography.
Target Type: Local customers in Cape Town and the Western Cape
Demographic: Primary demographic consisted of young families, expectant parents, and couples in the Western Cape
Website Goal: Increase website traffic, Improve conversion rates, and Generate qualified leads for Photography To Remember’s services.
Services: SEO Keyword Research, On-page optimization, Local SEO, Link Building, Content Marketing, and ongoing SEO strategy implementation.
Technologies: Google Analytics, SEMrush, Ahrefs, Google Search Console
65% Increase
in Qualified leads within a year
The Challenge
Photography To Remember, a well established photography business in Cape Town, was in trouble. Despite having years of experience and a beautiful website, the business was not getting new clients and qualified leads.
The competitive photography market, especially for niche services like maternity and newborn photography, was making it hard for Amy Green to stand out online.
To grow the business she needed a clear plan to increase visibility, attract the right audience and convert website visitors into clients.
Problems:
- Website traffic was declining despite having a great website.
- Not visible in search engines for birth and newborn photography.
- High competition in the local photography market.
- No leads coming from the website.
- Poor local SEO making it hard for Cape Town clients to find the business.
- No targeted keyword strategy for niche services.
- No backlinks and online authority to boost search rankings.
- No content marketing strategy to engage and nurture potential clients.
The EcoSEO’s Solution
We at EcoSEO knew that an attractive website wasn’t enough in such a competitive industry.
Our SEO team decided to start out by focusing on revamping both the website and creating a new marketing strategy.
The goal was to increase conversion rates while driving more qualified traffic to the site.
First, we redesigned and redeveloped the Photography To Remember website with the help of our design friends.
We implemented conversion rate optimisation (CRO) techniques to make the website more user-friendly, fast, and a bit easier to navigate.
We also did thorough onsite SEO to make the site more visible in search engine results, targeting Amy’s key services like maternity, newborn, and wedding photography in the Cape Town area.
With onsite SEO in place, we didn’t stop there. We launched an ongoing content marketing strategy to build the brand, attract new visitors, and nurture those leads into paying clients.
This two pronged approach – optimising the website and launching a long term SEO and content marketing campaign – was designed to get sustainable growth and customer engagement.
SEO Audit Services
Beautiful design alone doesn’t bring leads if search engines can’t find you.
With competitors popping up everywhere, Photography To Remember needed its site to perform at its best—both for users and search engines.
To start out - we ran a full SEO audit to see what was holding the site back. We checked everything: on-page factors like content quality, structure and technical stuff like site speed, mobile-friendliness, and indexability.
We also reviewed backlinks, user engagement, and analytics to spot any hidden issues stopping the site from ranking.
We like to think of an SEO audit as a website health check. In laymens terms - why is the website sick? And what can we do about it? SEO Audit points out broken links, slow loading pages, missing metadata, and other technical glitches.
It also highlights content issues like poor keyword use or messy page structure. Fixing these problems makes the site easier for search engines to read—and for people to use.
After the audit, we fixed these issues. We sped up pages, made the site mobile-friendly, and ensured keywords were placed where they mattered. And it worked!
The website became more accessible, ranked higher in search results, and started attracting more organic traffic.
SEO Keyword Research
Photography To Remember had a "keyword" problem: the right people just weren’t finding the website. Amy’s work was amazing, but if no one saw it, leads weren’t coming in.
Birth, newborn, and wedding sessions—her niche specialties—weren’t showing up in search results, so potential clients were slipping through the cracks.
So we dived in. We started with deep keyword research to figure out what people were typing when looking for services like Amy’s.
We studied competitors, checked search volumes, and really tried to understand what users wanted. We wanted to find keywords that didn’t just bring traffic—but brought the right traffic.
We focused on long-tail keywords that matched Amy’s niche, like “newborn photography Cape Town” and “wedding photographer Western Cape”.
These were the phrases people actually typed when they were ready to book a session, not just browsing around.
Then we worked these keywords into the website—on service pages, blog posts, and meta descriptions—so the site would show up when it mattered most. And it worked!
More people found Amy online, and more of them actually reached out to book. Organic traffic went up, and the leads were better—people actively looking for what Photography To Remember offered.
Local SEO Services
As a local business, Photography To Remember depended on clients right in Cape Town and the Western Cape.
But Amy noticed something frustrating—her website wasn’t showing up when people nearby searched for her services. That meant potential clients were going to competitors instead.
We focused on local SEO to fix that. We used location-based keywords like “Cape Town wedding photographer” and “Newborn photography Western Cape” across the site.
Amy’s Google My Business listing got a full makeover too, so it appeared in local searches and on Google Maps. We added content specific to her area and made sure her Name, Address, and Phone number (NAP) were consistent across directories.
Local SEO is basically about showing up where it matters most—right in your own backyard. When someone searches for services nearby, you want to be the first one they see.
By sharpening Photography To Remember’s local presence, we drove more local traffic, boosted engagement with her listings, and ultimately brought in more bookings from clients around Cape Town and beyond.
Link Building SEO (High DA Website and NAP Profiles)
Amy’s website looked great and had plenty of strong content, but it was missing something critical—high-quality backlinks. Without them, search engines didn’t see the site as trustworthy, making it harder to outrank competitors.
We built a strategy to change that. Our team reached out to local and industry-relevant websites, guest blogged, and connected with influencers and other businesses.
This earned Photography To Remember valuable backlinks, boosting the website’s authority in Google’s eyes.
Think of backlinks as recommendations. When other sites link to you, search engines take that as a vote of confidence.
The more quality, relevant links you have, the more likely your site is to climb the rankings.
Thanks to these efforts, Photography To Remember not only moved up in search results but also started getting more referral traffic.
More eyes on the site meant more inquiries—and more clients booking sessions with Amy.
The Results
In just four months, EcoSEO’s tailored SEO strategy delivered outstanding results for Amy's PhotographyToRemember:
- Within 3 months of launching the new website and SEO campaign, traffic and inquiries increased.
- Qualified leads up 65% in under 12 months, even during COVID-19.
- Overall website visits up 163%.
- Traffic and leads continue to grow as we refine strategies based on real-time data.
Technical Tools:
Screaming Frog SEO Spider, Google Search Console, Google PageSpeed Insights, Structured Data Testing Tool (Google), Mobile-Friendly Test (Google), Yoast SEO, SEMrush, Surfer SEO, Ahrefs Keywords Explorer, Rank Math, Google My Business Dashboard, BrightLocal, Moz Local, Whitespark, SEMrush Local SEO
SEO Services
On-Page SEO, Technical SEO, Content Strategy, Link Building, Local SEO, EEAT Optimization
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