Gileo Van Zach
Gileo Van Zach is a luxury lifestyle brand based in Cape Town, South Africa, renowned for its elegant and finely crafted jewelry, available through its sophisticated eCommerce store.
The brand stands out for its commitment to using only the finest materials, ensuring every piece reflects unparalleled quality and craftsmanship.
These distinctive features have earned Gileo Van Zach a coveted place in high-end department stores while also catering to discerning customers through its user-friendly online platform, designed to provide a premium shopping experience.
Over the years, Gileo Van Zach has built a reputation for excellence and artistry in jewelry design. As the brand continued to grow, it recognized the need to elevate its digital presence and connect more effectively with its global audience.
The goal was clear: stay ahead in an increasingly competitive luxury market by offering an exceptional eCommerce experience that mirrors the elegance and quality of their products, allowing customers to effortlessly browse, customize, and purchase their exquisite jewelry from anywhere in the world.
Lead Time: 6 Months
Sector: eCommerce (Luxury Jewelry)
Target Type: B2C (Business to Consumer)
Demographic: Affluent women and men aged 30-55, predominantly professionals and high-net-worth individuals seeking premium, high-end jewelry. The focus is on urban areas in South Africa and international clients with an interest in luxury accessories.
Website Goal: Elevate online sales, enhance mobile accessibility, improve SEO visibility, and boost brand recognition within the luxury jewelry market.
Services: eCommerce SEO, Shopify SEO, UX & Conversion Rate Optimisation, Branding, SEO Optimization, SEO Audit
32%
Surge in Online Sales
The Challenge
Despite being a renowned luxury jewelry brand, Gileo Van Zach faced several challenges that hindered their growth in the competitive eCommerce landscape.
Outdated Website: The brand’s existing website was outdated and did not reflect the high-end nature of their products.
The website had navigation and design flaws, which made it difficult for customers to browse or make purchases.
- Brand Disconnect: With the brand’s growing audience becoming more diverse, especially in terms of age, the website needed a redesign to cater to a more mature clientele, ensuring ease of use and a premium feel.
- Mobile Optimization: The previous website was not optimized for mobile, leaving a large portion of potential customers unable to have a seamless shopping experience on their devices.
- SEO Performance: The website was also not ranking well in search engines, limiting its visibility and reach to a wider audience.
Gileo Van Zach needed a fresh, high-end eCommerce solution that reflected its luxury status and met the demands of a modern, mobile-savvy clientele.
Outdated Infrastructure
Gileo Van Zach, a high-end jewelry brand, faced challenges with its outdated eCommerce infrastructure. Their existing website wasn't aligning with the brand's luxury image and failed to provide the seamless experience that their increasingly sophisticated and older target audience expected.
The website's outdated design and functionality were not helping Gileo Van Zach remain competitive in the fast-evolving digital market.
After thoroughly analyzing the client's existing site and understanding the competitive landscape, EcoSEO overhauled the website to match the brand's high-end status.
The website was migrated from its outdated platform to a more robust and scalable solution, ensuring that the infrastructure supported seamless browsing, quick load times, and a world-class user experience.
By moving to a more advanced platform, we ensured that the website could handle increasing traffic and demands while providing better performance. The transition allowed for the implementation of more sophisticated eCommerce features, better security, and easier management for the client.
Additionally, the site's backend was optimized to allow for scalability, ensuring Gileo Van Zach's online presence could evolve with the brand’s growing needs.
We replaced the outdated infrastructure with a modern and scalable Shopify platform that offered faster page loads, seamless integrations, and an optimized structure for mobile browsing. This upgrade provided Gileo Van Zach with a high-performing website that ensured they stayed competitive in the luxury jewelry sector.
Brand Disconnect
Gileo Van Zach’s previous website failed to reflect its luxury brand image.
The outdated design, poor user experience, and lack of optimization were disconnected from the high-end jewelry the brand is known for, negatively impacting customer engagement and conversions.
EcoSEO, in conjunction with a leading web design agency, redesigned the website to align with Gileo Van Zach’s luxury identity, creating a visually stunning, user-friendly, and elegant eCommerce platform.
We implemented comprehensive onsite optimization, including image optimization with descriptive alt tags to enhance accessibility and search engine visibility, and UX optimization to ensure intuitive navigation and a seamless browsing experience.
High-quality imagery, refined design elements, and streamlined navigation were prioritized to reflect the brand’s prestige and elevate the online shopping experience.
The new design communicated luxury and exclusivity, fostering greater trust and engagement while encouraging online purchases.
The combination of onsite optimization, image optimization, and UX optimization successfully reconnected the brand with its target market, significantly boosting online sales through a premium, user-centric eCommerce experience.
Mobile Accessibility
Given that a significant portion of Gileo Van Zach’s customers now browse and shop on mobile devices, the previous website wasn’t optimized for mobile access.
This was a huge missed opportunity, as the brand was failing to offer a seamless mobile shopping experience, leading to higher bounce rates and lost sales.
We prioritized mobile optimization to ensure that the website provided a user-friendly experience across all devices.
We redesigned the site with a responsive layout that automatically adapts to any screen size.
This included simplifying the navigation, ensuring fast load times, and optimizing images for mobile devices.
We integrated best practices for mobile-first design, ensuring that Gileo Van Zach's eCommerce site was accessible, fast, and intuitive on mobile devices.
Key features like product galleries, shopping carts, and payment processes were optimized for touch-screen interactions, delivering a superior shopping experience no matter the device.
Through our mobile-first redesign approach, the brand now benefits from a mobile-optimized site that improves user satisfaction and engagement.
This ensures customers can browse and shop smoothly, increasing mobile sales conversion rates.
Improve SEO Performance
The previous website lacked SEO optimization, which led to poor search engine rankings and limited online visibility, preventing the brand from attracting organic traffic.
EcoSEO conducted a full SEO audit and implemented a comprehensive SEO strategy, focusing on technical improvements, keyword optimization, and high-quality content creation.
By optimizing on-page content, improving site speed, and implementing best SEO practices, we improved Gileo Van Zach’s rankings for targeted keywords.
The website’s SEO performance improved drastically, leading to increased organic traffic and higher visibility, which contributed to greater customer engagement and conversions.
The Results
The transformation of Gileo Van Zach's eCommerce platform has had a significant impact on the brand’s online presence and performance:
- Online Sales Growth: Online sales have surged by 32%, reflecting the platform’s enhanced ability to attract and convert customers.
- Organic Traffic Increase: Organic traffic has increased by 65%, driven by improved search engine visibility and higher rankings for relevant search terms.
- Conversion Rate Improvement: The new website design and optimized user experience led to a 28% increase in conversion rates, helping the brand convert more visitors into customers.
- Time Spent on Website: Visitors are now spending 35% more time on the site, indicating better engagement with the brand and its products.
- Mobile Traffic: Mobile traffic has surged, with more customers now able to browse and purchase from their mobile devices, thanks to the responsive design and optimized user interface.
- SEO Performance: Gileo Van Zach’s search engine visibility has improved, leading to increased organic traffic and higher rankings for relevant search terms.
Technical Tools:
Screaming Frog SEO Spider, Yoast SEO, Ahrefs Site Audit, Google Search Console, TinyPNG, SEOPress, Semrush Site Audit, TinyIMG, Google PageSpeed Insights, Figma, Contentsquare, Hotjar, Responsinator, BrowserStack
SEO Services
eCommerce SEO, Shopify SEO, UX & Conversion Rate Optimisation, Branding, SEO Optimization, SEO Audit
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