Elevate Interiors
Elevate Interiors operates as a major home décor and interior design company, providing wallpapering services and manufacturing curtains from its base in Cape Town, South Africa.
The company aimed to improve its online visibility to attract local customers who would generate high-quality leads, resulting in more conversions.
Lead Time: 6 Months
Sector: Home Décor & Interior Design
Target Type: Homeowners, Interior Designers, Architects
Demographic: Men and Women (20s to mid-40s)
Website Goal: Increase organic traffic, improve lead quality, optimize marketing spend.
Services: Technical Analysis, SEO Audit, Onsite Optimization, Image Optimization, UX Optimization, Google Ads (PPC), Content Marketing, Analytics & Reporting
164%
Increase in Organic Traffic
The Challenge
Elevate Interiors was a well-known home décor and interior design, wallpapering, and curtain manufacturing business in Cape Town, yet it failed to produce meaningful online leads.
The company hired a digital marketing agency to handle its SEO and link-building work, but its website traffic and conversion rates remained unchanged.
The client became dissatisfied because it received no clear information about the work being done and no measurable outcomes.
The company received no reports about their digital marketing activities, leading them to doubt the effectiveness of online marketing strategies.
The company required a dependable, data-based solution that would generate quantifiable business expansion, as it received few leads and customer trust continued to decline.
Our Solution
Our team conducted a comprehensive market evaluation and competitor assessment to create a customized plan that would boost Elevate Interiors' online presence and attract targeted customers.
- The website's search engine performance suffered from multiple problems, including broken links, slow loading times, and crawl errors, which we discovered through technical analysis.
- The SEO audit examined all website elements to identify missing meta tags, improper keyword placement, and site organization problems.
- The team applied search engine optimization techniques to website content by writing optimized meta descriptions and headings, creating internal links, and content structures that followed best practices for improvement.
- The team improved website accessibility and search engine image results through image optimization by adding descriptive alt tags and reducing file sizes.
- The website received enhanced navigation and mobile-friendly design and user-friendly interface, which led to better user engagement and lower bounce rates.
- The company reorganized their Google Ads (PPC) campaigns to focus on local customers who showed purchase intent while maximizing their advertising budget for better conversion rates.
- The company created a blog content strategy that used search engine optimization techniques to produce articles which would attract and maintain interest from the target audience.
The team delivered clear data-based reports and strategic guidance through analytics to help monitor development while maintaining business objectives alignment.
SEO Overhaul
The existing SEO configuration failed to follow Google's recommended guidelines, which caused the website to become invisible in search results.
The website received a complete SEO audit through Screaming Frog SEO Spider, which detected technical problems, including broken links and missing meta tags and duplicate content.
The Ahrefs Site Audit tool evaluated website content and external factors to identify optimization opportunities through weak backlinks and unoptimized keywords.
The WordPress platform received optimization guidance from Yoast SEO for meta descriptions and headings and internal linking, which improved content accessibility for users and search engines.
The website received complete search engine accessibility through Google Search Console, which tracked both indexing status and crawl errors.
The optimization process included modifying title tags and meta descriptions and H1-H6 headings to include location-based keywords for better search engine rankings.
The combination of TinyPNG image compression and Yoast SEO alt tag optimization enabled better accessibility and Google Image Search rankings while improving page loading speed for décor product images.
The optimization work led to better website performance and organic search results which resulted in a 164% boost of organic website traffic.
Google Ads (PPC)
EcoSEO normally does not deliver Google Ads services, but we made an exception for Elevate Interiors to handle their unproductive advertising campaigns that were consuming excessive funds.
We used the Google Ads Keyword Planner to discover specific keywords with high purchase intent for Cape Town locations (e.g., “custom curtains Cape Town”) and created ads that appealed to both homeowners and interior designers.
The Google Analytics system tracked campaign performance, which allowed us to enhance our bidding approach and reduce cost-per-click (CPC) while focusing on users who showed purchase intent in Cape Town.
Semrush Ads delivered essential competitive data, which we used to enhance our advertising campaigns beyond our competitors.
The team used Google Ads Editor to manage campaigns efficiently while redirecting budget to specific targeted advertising initiatives.
The company achieved a 65% sales conversion rate from digital leads while minimizing unnecessary expenses through our optimized campaign strategy.
Content Strategy (Blogging)
We created blog content through a content strategy, which produced SEO-friendly articles about topics like “Top Interior Design Trends in Cape Town” and “How to Choose Custom Curtains” for the target audience.
The Semrush Content Marketing Toolkit helped us discover profitable long-tail keywords and detect areas where competitors lacked content.
The team used Grammarly to enhance blog post quality and readability, while Yoast SEO optimized articles for better keyword placement.
The blog content attracted better-quality website visitors, who helped Elevate Interiors establish authority in home décor, and resulted in a 164% rise in organic traffic.
The Results
Elevate Interiors achieved a major business transformation through their organic growth strategy, which replaced their expensive paid advertising approach during the first three months.
- The website received 164% more organic traffic, which led to more than 50 inquiry forms and better-qualified leads.
- The company achieved a 65% sales conversion rate because their leads generated invoices ranging from R15,000 to R137,000.
- The marketing budget optimization resulted in a total investment of R45,000 throughout three months.
- The company achieved more than R500,000 in paid invoices through digital lead generation.
What This Means for the Business
The business now produces a steady stream of high-quality leads at reduced advertising costs. The company now trusts digital marketing because their chosen strategy produces quantifiable and effective results.
The business now has an improved website and enhanced SEO foundation, targeted PPC ads, and engaging content, which will drive long-term expansion in the competitive home décor market.
Elevate Interiors achieved market leadership in Cape Town through their combination of technical analysis and SEO audits, onsite and image optimization, UX enhancements, and data-driven reporting.
Technical Tools:
Screaming Frog SEO Spider, Yoast SEO, Ahrefs Site Audit, Google Search Console, TinyPNG, Semrush Site Audit,
Google PageSpeed Insights, Figma, Contentsquare, Hotjar, Responsinator, BrowserStack, Google Ads Keyword Planner,
Google Analytics, Semrush Ads, Google Ads Editor, Semrush Content Marketing Toolkit, Grammarly, Google Data Studio, SEMrush Position Tracking
SEO Services
Technical Analysis, SEO Audit, Onsite Optimization, Image Optimization, UX Optimization, Google Ads (PPC), Content Marketing, Analytics & Reporting
What Our Clients Say
Here’s why clients enjoy partnering with us
