Directory & Citation Link Building That Boosts Your Local SEO
Directory consistency is everything in local search.
Our Directory and Citation Link Building Services make sure that your business information (Name, Address, Phone, and Website/NAP) is clean and consistent across all of the major platforms where your business information shows up.
It’s an easy fix, but one that can pay huge dividends in how Google views your business.
Clean, consistent data means you can see an increase in local search result and Google Maps rankings because Google loves consistent and accurate business listings. In fact, according to recent studies, 62% of consumers will not patronize a business with incomplete or inaccurate information.
The inverse is also true: If your citations are messy and inaccurate, you’re not getting that business, either.
We know how data, and especially local data, can power your site. That’s why unlike other solutions that shotgun your information everywhere, we verify, vet, and validate each listing we create so that it’s relevant and appropriate for your industry and location.
We don’t use automation, robotic tools, or mass submission software. It’s an intensive, manual process because there’s no magic bullet when it comes to getting actual, measurable results.
We only target the high-authority directories and most reputable industry sites that have the ability to move the needle.
The end result is your site ranks higher, you see an increase in referral traffic and your local presence is well-positioned to get your business in front of the right people.
EcoSEO Citation Link Building Solutions: What's Included
Strategic Directory Targeting
Not all directories are created equal – far from it, in fact. We hand-select high value directories, including national, local, and niche specific platforms. This ensures that every citation you have on the web is relevant, valuable, and holds real authority. That way you can be sure that it’s not just about having as many listings as possible, but that each and every listing you have is a highly valuable one that actually matters.
Optimised Business Profiles
We optimise each listing with accurate NAP (Name, Address, Phone Number) information, relevant keyword-rich descriptions, appropriate categories, and attractive images. Each profile is like a mini-landing page designed to attract real people who are actively searching for your business.
Manual Submission & Verification
Bot free zone - every single listing is manually created and verified to ensure it complies with each platform’s individual submission guidelines. This process will ensure your citations are not only more accurate and compliant, but safe in the long term, too.
Monitoring & Maintenance
Business details change, directories get updated, and errors can happen. We continuously monitor all of your citations, making necessary corrections and updates as required to maintain consistency and accuracy over time.
Performance Tracking & Reporting
Transparent results - we will provide regular reports showing precisely where your business is listed, how visibility is improving and exactly which directories are generating traffic. It’s all measurable results you can act on.
CUSTOMERS REVIEWS
"I came to EcoSEO as my local seo was in the drain. They told me that I needed optimised NAP profiles and local directories linking back to me. Its been 4 months and my GBP is doing really well for all my main keyword phrases."
Willem Van Der Westuizen - SOS Roofing
Directory & Citation Link Building Services – Build Local Authority with EcoSEO
One thing that might surprise you when it comes to online presence is consistency.
Did you know that simply having consistent Name, Address and Phone number (NAP) across directories and listings can boost your local search ranking by up to 16%?
Many local businesses fall down on this. Incomplete, inconsistent or incorrect listings are one of the biggest hidden factors that prevent companies from appearing in Google Maps and local search packs.
It’s annoying, because search engines see citations as a trust signal, and when your details don’t match up, your authority suffers.
This is where EcoSEO steps in. Our Directory and Citation Link Building Services are designed to address this issue.
We ensure that your listings are consistent, accurate and optimised, so your business appears credible to Google and to potential customers.
Whether that’s cleaning up messy, out of date directories or creating authoritative new listings, we get your business set up to stand out in local search and attract the kind of customers who are ready to take action.
4.7/5
Google Rating
4.8/5
Trust Pilot
Why Choose EcoSEO for Directory & Citation Link Building Services
We’re not the sort of SEO agency that just shouts about your business info at every corner online. We’re better than that. We don’t create citations unless it’s got a good reason. Citations that can strengthen your local SEO profile and lift your brand. Our clients are telling us we’re good at that.
Precision Audit & Cleanup
We like a blank canvas so we can start from a good position. We clean up your existing online business directories and local listings prior to building new ones. The objective? Remove duplicates, delete old or expired listings, and standardise NAP (name, address, phone) data where it’s different or inaccurate. Sound anal? Possibly. But we believe in the detail, it’s important. It’s better for search engines and better for real-world searchers too.
Authority-Weighted Directory Curation
Citations are only as valuable as the sources that publish them. We won’t link your business with thousands of bad directories. It’s not a numbers game. We take the quality, authority, traffic, and editorial guidelines of the directories we use very seriously. Your business should only be online in places where it’s going to have real relevance. That’s why we choose the directories we do.
Optimised Listings with Conversion in Mind
When we create your listings, we put ourselves in the shoes of actual, live human beings. The reason your business is online. It’s not just a mindless exercise in completing fields on a form. Our approach always involves a strong emphasis on optimisation — for both search engines and site visitors. This includes descriptive copy, keyword-rich service lists, and accurate, up-to-date contact details.
Manual, White-Hat Submissions
We always find manually creating citations to be a more reliable and error-free approach. You might disagree, but that’s fine. We’re also convinced it’s the only way to perform them in a white-hat manner and without coming anywhere near black-hat SEO or spammy practices. In a world where some SEO agencies are cutting corners with their directory submission services, we’re proud to say that you can trust us to do things the right way.
Scalable Solutions for Any Business
The good news if you’re a local small business is that our approach scales up just as well as it suits a growing company. Citations are easy to add as your business develops. Need to grow your online presence with more locations or branches? There’s nothing to limit you and it’s never complicated or out of control.
Transparent Reporting
Transparency is key to us and that includes when it comes to reports. You will know exactly where your business is listed, how each citation is performing, and how your local citations and directory data are impacting your local rankings.
EcoSEO Case Studies
ScentForMe | Online Perfume shop sees 302% Surge in Organic Search Traffic
Riverstone Animal Care | Vet Clinic Sees 6.5% Boost in Organic Search Traffic
Potgieter and Willemse Attorneys | 651% Increase in Client Inquiries
Photography To Remember | 48 Top 1-3 positioned keywords within 6 Months of SEO.
PARRIS | EcoSEO Helped a Skincare Brand Achieve 295% More Organic Traffic
Local Citation Authority Audit: The 6 Steps to Clean, Verified Data
We enable our clients to create a strong, verified online footprint. With us, it’s all about consistency and data accuracy across every single citation that matters to your local SEO.
- Step 1 - Baseline NAP Audit & StandardizationThe first phase in our NAP auditing process involves a comprehensive audit of all current and past online directory listings found for your business. We source, document, and report back to you every citation we can find which displays some or all of your business name, address, and phone number. Using this information, we create a "stanard format" NAP profile which will be used for all future NAP Profiles.
- Step 2 - Directory Source Research & Target Listing HierarchyWe take the time to research and target only the high-DA directories with the most impact. A strong emphasis is placed on high-DA aggregators, high-traffic category directories, as well as high-value local listings for our clients. Each citation we create is measured to provide a return, whether it’s SEO value or actual referral traffic. Being listed in thousands of random or duplicated directories will have minimal results; we target the ones that matter.
- Step 3 - Citation Submission & Quality AssuranceManual is how we roll. Each citation is meticulously built, verified, and optimized by hand. Hours of operation, business descriptions, links, and more are all carefully reviewed and set in line with your standardized NAP format. Accuracy is key, which is why no automation or software tools are used for this process. This step is all about quality and assurance.
- Step 4 - Inconsistency Correction & SuppressionIdentifying data discrepancies is a critical step in the local citation building process. Old, stale, or conflicting listings can often appear during our audit, and need to be addressed. By correcting or suppressing citations that don’t meet a clients current name, address, or phone number information, we reduce discrepancies and clean up noise that can confuse search engines. This leads to more stable local rankings in Google.
- Step 5 - Geo Targeting Content & OptimizationA strong emphasis on local and geo-targeting is a crucial component for both local SEO as well as citations. The more we can geo-target a listing, the better. This can be through optimizing descriptions for your service areas, adding business reviews, or even including high-quality photos from your actual business location. Every little bit counts when it comes to boosting your location’s visibility and performance.
- Step 6 - Citation Report, Live Monitoring & Authority CertificationOnce all phases are complete, we provide our clients with a transparent, easy-to-understand report that documents every single citation built, verified, and optimized for your business. Every URL, DA, and status is made available to you, and from there, we can set up a live monitoring system to ensure your citations continue to perform for years to come and maintain their listing authority long after our services have ended.
FAQ About Our Directory & Citation Link Building Services
How many citations do I need?
Truly, it depends. Citation volume varies wildly from industry to industry and your “ideal” target will move from company to company depending on competition. On average, most businesses need 30–50 quality, authoritative citations before you start to see a difference. Highly competitive, aggressive industries will likely need a few more.
Do citations help with rankings on Google Maps?
Brief answer – yes. In fact, quite a lot. Consistent business information is a top factor when it comes to deciding who lands the prime positions in Google Maps and Local. Fully matching info is music to Google’s ears.
Do you correct bad data / merge duplicates?
Yes, we do — in fact we do it all the time. Bad data, duplicate listings, missing information and old, inaccurate locations may seem like no big deal but they’re a massive turn-off to search engines and are sure to hurt your local results. Data cleaning is one of those “boring” but really important projects that just so happen to have a measurable, positive effect.
What other link building Services do you provide?
We provide an array of link building services. These services include everything from guest posting, NAP citation & directories, competitor link replication, resource page link placement, podcasting, niche links, content driven link building, broken link building, social media backlinks, PR News link placements and even Edu/Gov links.
Are any of your citations automated?
Nope. We don’t use automation for this type of work. Every listing is added and checked manually. It’s a time investment, yes, but it also means your listings are cleaner, more accurate, and free of the kind of ridiculous mistakes that an automated program can make.
Do you support multiple locations?
Yes, we work with businesses with multiple locations all the time. Two locations, twenty — we build clean, easy-to-manage systems so all of your locations are as consistent as possible. And we make sure no data ever gets mixed up between listings.
Will you share a list of directories where I am listed?
Oh yes. We have no issues sharing every directory we use and exactly where your business is listed within each. We don’t keep any of this secret.
How do I get started?
Simple. Drop us a line and we’ll take it from there. We’ll look over your current visibility, talk goals, and then map out a plan tailored to your business and what you want to accomplish.