Turn Broken Links Into Real SEO Wins
Broken links are all around us. Large sites in your industry, niche blogs, resource pages with good housekeeping and those that don’t - every now and again, you are bound to come across a dead end.
Dead ends that, while being an annoyance for the end user, represent a missed opportunity for both traffic, relevance and real SEO growth.
That’s where EcoSEO comes in, with our Broken Link Building Services. We turn those broken links into high-quality backlinks for your business.
Simply put, it works like this: we identify those broken resources and let the site owner know that we have a relevant resource to replace the dead one.
Which, according to our friends over at Ahrefs and their 2024 Link Decay Study, is also big business. Broken Link Building is, in fact, a real revenue stream. More than 66% of all backlinks are reported as broken or no longer in existence within five years of their creation. Broken link building is, quite simply, big business. A relatively easy win for the eagle-eyed searcher.
At EcoSEO, our approach to Broken Link Building is different. We don’t do it by blindly flailing around, nor do we do it by feel; we approach every new link opportunity with a data-driven, relationship-focused strategy that turns the rot of the web into real, long-term SEO authority.
In other words, we don’t just plug the holes - we build bridges to help grow your site’s credibility.
ECOSEO Broken Link Building Solutions: What's Included
Content Match & Replacement
We then analyse your existing content or develop new highly relevant content to replace the broken link. The new link must be relevant, of value to the audience and help grow both your and the linking site’s authority.
Customized Outreach & Persistence
Pitching a one-size-fits-all note to 100 sites isn’t going to cut it. Each and every owner will get a customized outreach note, explaining how it makes sense for their site to replace that dead link with your content. Focusing on building the right relationships helps to get much higher acceptance rates, and often even new link opportunities.
Natural Link Placement
We make sure your link is placed naturally – a relevant anchor text and “do-follow” whenever possible, but also in a context that feels organic, not stuffed.
Link Monitoring & Maintenance
We continue to monitor every link we place to ensure it remains live and functional. If, for whatever reason, one does go missing or break, our team immediately springs into action to find a permanent fix.
Transparent Reporting
We believe in transparency. You will always have full visibility and our reports will show you every replaced link, the domain authority, referral traffic and impact on rankings so you always know exactly how your broken link campaign is performing.
CUSTOMERS REVIEWS
"Great work Guys, thank you for the monthly report. So far you guys are much better than my previous SEO company. Keep up the good work” –
Laura Boston., Fashion R Us
Broken Link Building Services: Turning Lost SEO Opportunities into Real Backlinks
You might be surprised how powerful broken link building can be.
Conversion rates in actual campaigns we’ve run (i.e. where the webmaster actually replaces a dead link with your content) have ranged anywhere from about 19% all the way up to 45% on single emails, depending on a number of factors.
But we combine several dozen of these opportunities into single campaigns. With so many requests being made, some of these campaigns reach an overall success rate of around 29%. Not 100% but it’s nothing to scoff at.
Broken links out there are lost SEO opportunities just waiting to be found.
Enter EcoSEO’s Broken Link Building Services. We help your brand recover those lost SEO opportunities and turn them into high-quality backlinks that can increase your site’s authority, bring in relevant traffic, and give your search rankings a big lift.
We put a premium on relevance, authority, and ethical, white-hat tactics.
The result is that your site captures more link opportunities than others would, and you’re given a little extra competitive edge in an increasingly competitive niche.
4.7/5
Google Rating
4.8/5
Trust Pilot
Broken link building (BLB) with EcoSEO, the smart way
Broken links are, first of all, missed opportunities. At EcoSEO, we do not limit ourselves to replacing them with a link to your page. We do everything possible to return the authority that you have lost. We repair the backlink profile, and as a result, help the site climb in the organic results ranking. We work to achieve long-term, qualitative SEO.
Targeted Approach
The priority are high-authority pages in the specific vertical that can have a tangible impact on the placement. The goal is not just to get one more backlink, but a natural, contextual placement of your content that will drive real referral traffic.
Contextual, Relevant Links
Our team makes sure that each backlink is placed into a relevant context. We are not interested in how many keywords can be crammed into a description or how you can squeeze a link into unrelated article. We build a long-term, trusting relationship with the resources that will generate high-quality traffic to your site.
White-Hat, Trustworthy Strategies
Each link will be inserted only within the framework of ethical, white-hat SEO. We strictly adhere to Google’s rules, so that your site does not suffer from algorithm updates, and the SEO effect that you see today will last into the future.
Content That Makes Sense
We do not use one-size-fits-all, cookie-cutter approaches. Our team of copywriters will create or optimize content that makes sense on the linking page, is user-friendly and contributes to your on-page SEO. Links have to make sense to your audience and support your SEO goals.
Building Relationships, Not Sending Messages
Cold-emailing webmasters of pages with broken links is an approach of the past. Our team of outreach specialists is building real relationships with site owners, bloggers and publishers in your industry. Higher acceptance rate, more brand mentions and opportunities to earn links that will actually matter to you.
Transparent Reporting
Each placement is transparently accounted, including domain authority, weighted metrics and backlink performance. We make it simple for you to track and understand how your link building budget is being spent.
EcoSEO Case Studies
ScentForMe | Online Perfume shop sees 302% Surge in Organic Search Traffic
Riverstone Animal Care | Vet Clinic Sees 6.5% Boost in Organic Search Traffic
Potgieter and Willemse Attorneys | 651% Increase in Client Inquiries
Photography To Remember | 48 Top 1-3 positioned keywords within 6 Months of SEO.
PARRIS | EcoSEO Helped a Skincare Brand Achieve 295% More Organic Traffic
Broken Link Builder Protocol | 6 Steps to Recovering Lost Link Equity
Broken links are all around us. On large sites, on small blogs, on our competitors’ “best resources” lists…we just find them, and turn those others’ mistakes into opportunities. If you can find dead links on high authority sites and provide a better, more relevant resource in their place, you’ll be recovering link equity that would’ve otherwise been lost forever.
- High Authority Domain & Broken Link MappingWe start by taking a comprehensive look at the highest ranking sites in your niche—in particular, those that have actual authority backing them. Exhaustive audits are performed on each individual high value domain, and every external 404 that each domain is unknowingly linking out to is surfaced. All of the discovered broken links are then ranked and sorted by topic, as well as the value of the referring domain.
- Content Vetting & Gap AnalysisWith a clear idea of which broken links are worth pursuing we do our best to research and figure out what those missing pages had to offer. Sometimes it’s obvious; sometimes we have to look around a little. With that information in hand we then see how your current content matches up. Is there already something that fits—or at least, something close? If there is, great. If not, we flag it as a missing gap.
- Building a Much Stronger Asset When You Can’t Find AnythingThe truth is, there are occasions when we can’t find a single thing on your site that would actually fit as a replacement for the broken link. When that’s the case, we help you create a new asset from the ground up – one that’s genuinely helpful, not some page-flake that was shoehorned together just to meet an arbitrary criterion. The goal is still the same, of course: to provide the webmaster with content that fits organically in with the existing page and is a clear upgrade over what was there before.
- Hyper-Personalised, Actually-Helpful OutreachWe won’t spam random contact forms with your basic, pre-made pitch, nor will we send a mass outreach email and hope for the best. We point to the specific broken link on their page and explain the suboptimal user experience it’s causing, then hand over your content as a helpful, relevant alternative. Most webmasters are pleased with the nudge — especially when the broken link has been sitting there, under the radar, for years.
- Ensuring the Placement Actually Makes SenseIf they’re willing to add your link, we don’t just leave them to it and assume it’s done right. We revisit the page to make sure it’s placed in the body of the text, that it looks editorial and unforced, and that the anchor text doesn’t sound generated by a bot. This is what allows your site to absorb as much link equity as possible.
- Reviewing Link Equity & Clear, Honest ReportingOnce the link goes live, we continue to monitor all that matters: whether it remains indexed, whether it’s stable, and how it’s impacting your SEO. You’ll receive clear, honest reports with domain authority, location of the link, and exactly how much equity it’s now pumping into your page. It’s the simplest way to know for sure what’s happening — not simply make an educated guess.
FAQ About Our Broken Link Building Services
What is broken link building?
We (ECOSEO) find broken links on established high-authority sites (links that once pointed to a page, but no longer have anything on the other side) and, where appropriate, recommend your content as a suitable replacement. If it works, you get a clean, relevant backlink as a result.
Can you write content to replace broken links?
Yes, for sure. On some occasions your existing content may just need some love and sprucing up, and on other occasions it’s just more effective to build a new resource from scratch. Either way, we ensure that the asset you provide actually belongs there, and satisfies all the necessary SEO criteria.
How do you locate these broken links?
We use a combination of some fancy tools and nerdy detective work. There’s a lot of software involved, but also a human factor: making sure the pages we discover are relevant to your niche and not just random non sequiturs.
What other link building Services do you provide?
We provide an array of link building services. These services include everything from guest posting, NAP citation & directories, competitor link replication, resource page link placement, podcasting, niche links, content driven link building, broken link building, social media backlinks, PR News link placements and even Edu/Gov links.
Are these links safe to use for SEO?
Yes, they are. We only operate by white-hat standards, and never use anything that seems spammy or just off. We build on real, usable backlinks that meet all of Google’s quality guidelines (the actual ones, not the weird myths you read online).
How long before I start seeing results?
This will vary, but clients typically see results in 2–4 months. Expect to see higher quality traffic and improved rankings in the right places. There’s no magic or instant fixes, but the results are worth it.
Do you provide a report for every placement?
Broken link building is iterative and ongoing, so we don’t provide one-by-one reports. We do send a monthly recap report that details what was completed, as well as our plans for next month.
This sounds great, how do I get started?
Super simple – complete the contact form or just give us a call. We’ll take a look at your site and go from there: define some goals and design a plan that’s custom for your business.