Bareskin
Bareskin is a top eCommerce brand in South Africa, making at-home laser hair removal easy and affordable.
Based in Cape Town, Bareskin offers the IPL Hair Removal device, giving you a quick, painless and cost effective way to get smooth skin – no need for expensive salon or clinic appointments.
Lead Time: 6 Months
Sector: Health and Beauty Sector
Target Type: eCommerce Customers
Demographic: Men and Women (20s to mid-40s)
Website Goal: Increase online visibility, Drive more organic traffic, and Ultimately boost conversions and sales.
Services: Technical SEO Audit, Website Speed Optimisation, On-Page SEO Optimization, Link Building, Press Releases, Conversation Rate Optimisation
560%
Increase in Qualified
Leads and Sales
The Challenge
Bareskin had a problem: a slow, old website that was holding the business back not propelling it forward.
The CEO — a results driven, sales focused leader — had already lost patience with their previous marketing agency. For us the verdict was clear: something had to change, and pronto!.
Here’s what we were up against:
- First the underperforming website — The traffic was trickling in slowly but conversions were nowhere near where it suppose to be. As SEO experts we realised quickly that the website just wasn’t doing its job of engaging customers, which obviously lead to less sales.
- Lead and conversion gap — Growth plans were big but without a steady stream of qualified leads hitting those sales targets was impossible.
- Poor website performance — Slow load times, old design and a user experience that didn’t reflect the premium Bareskin brand.
- Marketing misalignment — With the launch of their new Bareskin device on the horizon the company needed a polished marketing strategy — high end press releases and an SEO link building campaign to get them on the map.
It was clear: Bareskin didn’t just need a website refresh — they needed a complete strategic overhaul to get back on track and turn their online presence into a growth engine.
Underperforming Website
Bareskin’s old website was losing customers. Slow load times had visitors hitting the back button before the homepage even finished loading. On mobile the design was clunky and navigation was a pain.
Add in a checkout process that felt like an obstacle course and the result was predictable — bounce rates went through the roof, carts were abandoned and sales were slipping through the cracks.
Website Speed Optimisation
The Website's Speed as became an issue. So much that it was having an effect on the Google Rankings. That’s where EcoSEO came in. We dont just fix the symptoms. We do a full audit to determine the root of the problem. First stop: speed. A bit time consuming but had to be done.
We optimised each individual image. We then stripped down bulky CSS and JavaScript and implemented browser caching to keep load times lightning fast. The result? 40% speed increase that made users happy and improved SEO rankings too.
Mobile Optimisation
With mobile shopping dominating the eCommerce landscape, a “good enough” mobile site wasn’t an option. We redesigned the experience from the ground up for phone and tablet users.
The cluttered interface? Gone. In its place: clean, intuitive menus and bold calls-to-action that guide shoppers from browse to buy without friction. We even cut the checkout process from five painful steps down to three — a simple change that slashed cart abandonment by 25%.
The site delivers. Pages load fast, users are engaged. Mobile users (now over 60% of traffic) have a seamless experience. The clean design encourages exploration and the simple checkout seals the deal. Sales are up 30% and engagement metrics like time on site are up.
By focusing on speed, mobile optimisation and a frictionless user journey we turned the website into a tool that works. It’s faster, friendlier and built to convert – and that’s what works.
More Leads and Sales
The problem was clear: visitors were landing on the site… and then leaving.
No hook. No direction. Just missed opportunities and abandoned sessions.
The CTAs? Almost invisible. The buttons? Forgettable.
There was nothing guiding people to checkout or giving them a reason to stay.
We flipped the script. Big, action-oriented CTAs — “Shop Now.” “Get Your Free Guide.”
Placed where they mattered most, so visitors would click into the next step instead of scrolling away.
Better, benefit-focused copy — What sets Bareskin apart, like how their IPL device outperforms salon visits, with urgency triggers like “Limited Stock Available.”
A simple, high-value lead magnet — A downloadable skincare cheat sheet in exchange for an email address.
Month one? 200+ new subscribers, feeding into an email campaign that converted at 15%.
Smarter landing pages — Targeted to visitor intent — pricing, product details, or reviews — and cut bounce rates by 12%.
Now CTAs drive action. The lead magnet is pulling in new leads. Landing pages are keeping visitors engaged.
And the site doesn’t just look better — it works better, turning interest into sales.
Press Release: Bareskin Stands Out
Bareskin had a problem: launching their new at-home laser hair removal device into a crowded market. We realised that without a press release, media attention, the buzz was slipping away. They needed to stand out — super fast.
A press full press release was the best option - we created a press released strategy that would place the Bareskin product in the spotlight.
We focused on the key selling points: better results, easier to use, more affordable than salon visits. Then we turned those features into a story that customers could relate to: “Professional Hair Removal, Now at Home for Less.”
The release was sharp, newsworthy and attention grabbing. We used Bareskin’s edge — affordable innovation — and backed it up with a CEO quote: “We’re making beauty accessible,” and a customer testimonial: “It’s a game-changer.” Then we placed it in the right spots — beauty blogs, lifestyle sites and industry mags where it would hit the right audience.
The results spoke for themselves. Within a week the press release was in five key outlets, website traffic was up 25%, brand mentions doubled and the clear messaging boosted SEO and social efforts and conversions were up 15%.
One press release did more than create buzz — it put Bareskin on the map, showcased the product, built credibility and drove real growth.
Link Building
Bareskin had a problem: great products but barely any organic traffic. A big culprit? Too few quality backlinks.
Search engines like Google rely on backlinks—links from trusted sites—to gauge a website’s worth. Without them Bareskin’s site was buried.
We built a plan to fix it. Our team targeted high value sites in beauty, wellness, health magazines and laser hair removal guides.
We pitched them hard: guest posts packed with tips, product reviews that popped and expert takes only Bareskin could offer.
Plus we tapped into influencers and industry contacts for natural mentions and links. It worked like this: reputable sites link to Bareskin, Google sees “This site’s legit”.
More quality links, higher rankings. We landed 15 solid backlinks in three months—sites with real clout. Bareskin’s domain authority climbed 20 points (Moz and SEMrush)
The result? Organic traffic shot up 45% and search rankings for key terms like “at-home laser hair removal” into the top 10.
The Results: From Potential to Performance
By working with EcoSEO, everything changed for the Bareskin Company.The Laser Hair Removal Device market is a tough crowd. Using our SEO Services, we helped them punch through. The site got a full revamp— its so much cleaner, faster and more persuasive. Pair that with smart SEO and paid ads, and the results? Game-changing.
Today, Bareskin’s not just competing. They’re leading the at-home beauty space. Their online presence? Cant say much else than - Stronger than ever.
The results? What can we say; It is Huge — and quantifiable.
- 560% more qualified leads and sales — Not just more enquiries, but leads that converted into revenue.
- 13× more targeted traffic from SEO — The right audience landing on the right pages, primed to take action.
- 98% boost in conversions — Streamlined buyer journeys and optimized site performance turned curiosity into committed customers.
- 457% reduction in cost per lead — Coordinated SEO, AdWords, and social media strategy delivered more results while spending far less.
And jeez did that happened fast. No tricks, no fluff — just strategic thinking, high quality content and a website that finally matched the premium standard of Bareskin’s products.
EcoSEO didn’t just tidy up a website; we turned it into a growth machine. Now Bareskin isn’t just online — they’re set for real, long term success.
Technical Tools:
Google Analytics, SEMrush, Ahrefs andGoogle Search Console
SEO Services
Technical SEO, Conversion Optimisation, Press Release, Link Building, Conversation Rate Optimisation, Mobile Optimisation, Website Speed Optimisation
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