Bareskin
Bareskin is a top eCommerce brand in South Africa, making at-home laser hair removal easy and affordable.
Based in Cape Town, Bareskin offers the IPL Hair Removal device, giving you a quick, painless and cost effective way to get smooth skin – no need for expensive salon or clinic appointments.
Lead Time: 6 Months
Sector: Health and Beauty Sector
Target Type: eCommerce Customers
Demographic: Men and Women (20s to mid-40s)
Website Goal: Increase online visibility, Drive more organic traffic, and Ultimately boost conversions and sales.
Services: Technical SEO Audit, Website Speed Optimisation, On-Page SEO Optimization, Link Building, Press Releases, Conversation Rate Optimisation
560%
Increase in Qualified
Leads and Sales
The Challenge
Bareskin had a slow, underperforming website that wasn’t driving the business forward.
The CEO, a results driven, sales focused leader was not happy with his previous marketing agency and knew something had to change.
The objectives were clear:
- Underperforming Website: The website wasn’t performing, preventing Bareskin from engaging with customers and converting leads into sales.
- More Leads and Conversions: Bareskin needed to increase leads, conversions and ultimately sales to match their growth plans.
- Website Performance: The website was slow, outdated and not delivering the user experience that matched the Bareskin brand.
- Marketing: With the launch of the new Bareskin device, the company needed a marketing strategy that included high end press releases and SEO Link Building.
It was clear Bareskin needed a fresh approach to address these challenges.
Underperforming Website
Bareskin’s website was losing customers. Slow load times, a clunky mobile experience, a confusing interface and a tricky checkout process was frustrating visitors. Bounce rates skyrocketed as pages loaded slowly and an outdated design made browsing a chore. Worst of all, a poorly defined conversion funnel meant customers were abandoning their carts, losing Bareskin sales.
Website Speed Optimisation
EcoSEO stepped in to fix it. We fixed it. We overhauled the site, tackling the root problems with a clear plan. First we speeded up the load times – we optimised images, minified CSS and JavaScript and added browser caching. The data showed a 40% improvement in speed and user satisfaction and SEO rankings.
Mobile Optimisation
Next we redesigned the site with mobile users in mind. With mobile shopping on the rise we made it responsive and easy to navigate on phones and tablets. The cluttered interface got a clean up: intuitive menus and bold CTAs now guide users from browsing to buying. We also streamlined the checkout from 5 steps to 3 – cart abandonment dropped by 25%.
The site delivers. Pages load fast, users are engaged. Mobile users (now over 60% of traffic) have a seamless experience. The clean design encourages exploration and the simple checkout seals the deal. Sales are up 30% and engagement metrics like time on site are up.
By focusing on speed, mobile optimisation and a frictionless user journey we turned the website into a tool that works. It’s faster, friendlier and built to convert – and that’s what works.
Boost Leads and Sales
The problem? People were landing on the site… then bouncing. They’d show up, poke around, and leave without buying. No strong hook, no direction—just a bunch of missed opportunities.
The site had barely any proper calls-to-action. No standout buttons. No reason to stick around. It wasn’t pulling anyone in or guiding them toward checkout.
So we jumped in with a clear fix. First off, we added bold CTAs that actually do something—stuff like “Shop Now” and “Get Your Free Guide.” Not just filler. These were placed where they count, and they gave visitors something to do instead of just scroll.
Then we revamped the copy across key pages. Talked up what makes Bareskin different—like how their IPL device beats salon visits hands-down—and added urgency with lines like “Limited Stock Available.”
We also threw in a simple lead magnet. A skincare cheat sheet people could download if they dropped an email. Nothing fancy, just useful.
That one move pulled in over 200 new subscribers in month one. Those leads went straight into an email campaign that warmed them up and nudged them toward buying. Conversion rate from email? 15%. Solid.
Landing pages got cleaned up too. Each one tailored to what folks were looking for—whether it was pricing, product info, or reviews. That brought bounce rates down by 12%.
Now? The CTAs are doing their job. Visitors are getting where they need to go—fast. That lead magnet’s still pulling in fresh signups. The pages are doing what they’re meant to do: keep people around, build trust, and drive sales.
Bottom line—we tightened up the whole journey. Fewer dead ends. More action. Bareskin’s site isn’t just pretty now—it works.
Press Release
Bareskin had a new challenge: launching a new, upgraded at-home laser hair removal device into a crowded market. Without a strong press release they were missing out on media attention and buzz. They needed to stand out as an industry leader—and fast.
We worked with Bareskin to nail the strategy. We dug into the product and highlighted its best bits: better results, easier to use and cheaper than salon visits. Our press release turned those points into a customer focused story—“Professional Hair Removal, Now at Home for Less.”
The release was sharp and newsworthy. We hooked readers with Bareskin’s edge (affordable innovation), backed it with a CEO quote (“We’re making beauty accessible”) and added a customer rave (“It’s a game-changer”). Then we sent it to the right places—beauty blogs, lifestyle sites and industry mags—where it would hit the mark.
It paid off. The press release landed in five outlets within a week and drove a 25% increase in website traffic. It wasn’t just buzz—brand mentions doubled and the clear messaging tied into Bareskin’s SEO and social push and drove a 15% increase in conversions.
With one smart press release we put Bareskin on the map. It showcased their product, built credibility and fueled growth.
Link Building
Bareskin had a problem: great products but barely any organic traffic. A big culprit? Too few quality backlinks.
Search engines like Google rely on backlinks—links from trusted sites—to gauge a website’s worth. Without them Bareskin’s site was buried.
We built a plan to fix it. Our team targeted high value sites in beauty, wellness, health magazines and laser hair removal guides.
We pitched them hard: guest posts packed with tips, product reviews that popped and expert takes only Bareskin could offer.
Plus we tapped into influencers and industry contacts for natural mentions and links. It worked like this: reputable sites link to Bareskin, Google sees “This site’s legit”.
More quality links, higher rankings. We landed 15 solid backlinks in three months—sites with real clout. Bareskin’s domain authority climbed 20 points (Moz and SEMrush)
The result? Organic traffic shot up 45% and search rankings for key terms like “at-home laser hair removal” into the top 10.
The Results
By working with EcoSEO, everything changed for the Bareskin Company.The Laser Hair Removal Device market is a tough crowd. Using our SEO Services, we helped them punch through. The site got a full revamp— its so much cleaner, faster and more persuasive. Pair that with smart SEO and paid ads, and the results? Game-changing.
Today, Bareskin’s not just competing. They’re leading the at-home beauty space. Their online presence? Cant say much else than - Stronger than ever.
The hard work paid off:
- 560% more qualified leads and sales: Bareskin saw a massive increase in both quantity and quality of leads, directly into sales.
- 13x more targeted traffic from SEO: Our SEO efforts drove 13 times more traffic from the right people.
- 98% increase in conversions: By optimising the buyer’s journey and site performance we saw a huge jump in conversions.
- 457% reduction in cost per lead: Our combined efforts across SEO, AdWords and social media reduced the cost per lead by 457%.
All of this happened fast. And it wasn’t magic—it was smart strategy, good content, and a site that finally matched the quality of Bareskin’s products. EcoSEO helped turn potential into performance. Now Bareskin’s set for real, long-term growth.
Technical Tools:
Google Analytics, SEMrush, Ahrefs andGoogle Search Console
SEO Services
Technical SEO, Conversion Optimisation, Press Release, Link Building, Conversation Rate Optimisation, Mobile Optimisation, Website Speed Optimisation
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