Increase Visibility and Drive Referral Traffic with Social Media Profiles
A common misconception is that social links are a shortcut to rankings, that’s simply not true. Socials do one thing exceptionally well though: Visibility.
Helping more eyes discover your brand, sometimes in the most unexpected places, and that visibility can translate into a ton of referral traffic.
The main objective of EcoSEO’s Social Media Profile Linking Services is deceptively simple: make all of your social profiles count as tiny but consistent SEO friendly signals.
Not the showy type, more like the subtle helpers that allow folks (search engines included) to easily understand who you are and where to connect with you.
I like this stat from the Hootsuite’s 2024 Social Trends Report: 53% of consumers say they find new brands on social media. It’s one of those statistics I stop and look at every time I see it, because it reminds me how many recommendations happen via someone’s newsfeed instead of Google’s search box.
We comb through all your major profiles and we clean it up: align the names, make sure all the links work, that the overall feel of your presence there is less six different renditions of your brand and more one consistent, recognizable, and trustworthy version of it. Sounds minor, but trust me, it matters.
This boosts that referral traffic number, and allows users more opportunities to connect with you right where they are already spending their time: Facebook, LinkedIn, YouTube, Instagram, all of them.
ECOSEO Social Media Profile Linking Solutions: What's Included
Strategic Link Integration
After that we put your website links in the places that are actually going to make a difference. You don’t want links on every social platform crammed in everywhere, just in the places that are likely to be seen and that are going to push people through to your site. It’s a subtle change, but it’s likely to have a difference to traffic.
Niche-Relevant Platform Selection
Not every social profile is worth your time, and to be honest, some of them just aren’t going to have any real impact with your audience. Based on who you’re trying to reach, we’ll pick the channels that are most likely to be relevant for your industry and that make sense to build and maintain, instead of spreading yourself too thinly.
Profile Creation & Management
If you don’t already have a profile and really should (and this is more common than you might expect) then we can set it up for you with a clean profile set up, the right branding and links through to your website to ensure it’s a proper touch point for your brand, not an empty shell.
Monitoring & Maintenance
Profiles don’t last forever. Links break, contact details get out of date, platforms change their layout, sometimes even update their contact fields. We track everything to make sure your contact details are still up-to-date, your links are still working and your profiles are still doing their job and not becoming outdated.
Reporting & Analytics
Each month you get a report with all the relevant information in an easy-to-read format so you can see which profiles are driving traffic, how your links are performing and how your online touch points are contributing to your online visibility. No marketing jargon, just relevant statistics that tell you the story.
CUSTOMERS REVIEWS
"So far I am happy with EcoSEO. We have only seen improvements so far. Will get back to you in a few months with an update.” –
Gavin Lawson, Kicks Cube
Social Media Profile Linking Services from EcoSEO
Social media is something that a lot of people have strong feelings about.
Here’s an interesting stat for you, though: the most successful link builders we know, the ones who build 1000’s of links a month, use social media as an active part of their outreach processes. When you compare their results to the ones who don’t, it comes out that social linking accounts for an additional 22% of backlinks in a month. Not too shabby for something most people don’t think about at all.
Social links are not going to get you high rankings in Google on their own. They are however responsible for three things that will build up in value the longer you do them.
The first thing is that social profiles are a way of having your brand seen more often. One more profile is one more place where someone can see you and decide to click through to learn what you’re actually all about. Those referral clicks can add up over time.
The second thing is that when you have a unified brand and message across all your social media, in other words, the same tone and style and message and logo and… you know, all that stuff across every channel, studies have shown that people feel more trust in you as a result. It’s a subconscious thing, but it’s there.
And then finally there’s this: EcoSEO will make sure that all your social media profiles are polished, optimized and linked correctly so that they are not just another collection of half-done stuff out there on the web but actively help with your SEO and marketing goals.
4.7/5
Google Rating
4.8/5
Trust Pilot
Why Choose EcoSEO for Social Media Profile Linking
Linking your social profiles is not as simple as just adding links to social profiles and then forgetting about them. You want your social media channels to work for you, actively generating referral traffic and more. So the profiles we create for you are not only designed and built to your brand but are all consistently updated and maintained and tie into both your SEO and your overall digital marketing strategy. We don’t leave profiles out there to just collect dust.
Optimised, Brand-Consistent Profiles
Your social profiles should be complete and optimized so that they match your brand down to the right tone of voice used and even your values highlighted. It’s the little things that matter. The more you repeat the same messages, ideas, and language across your Facebook, LinkedIn, Instagram, or YouTube, the more your customers will subconsciously start to trust your brand. That trust generates engagement, and engagement = clicks, shares, conversions.
Strategic Website Links
Links to your website shouldn’t be sprinkled randomly across your social profiles, either. We place them strategically for reasons that matter and not just because we want to generate referral traffic (although that is a nice bonus). Links in social profiles also reinforce your website’s authority, and help the search engines get clearer signals about which pages and sub-pages are more important on your website. A single relevant, well-placed link can have a much bigger impact than a dozen irrelevant links.
White-Hat, Sustainable Methods Only
We believe in clean, ethical SEO. This means the methods we use to create brand-consistent, effective social media profiles won’t get shut down by search engines, and you’ll experience sustainable, long-term results.
Targeted Social Network Focus
Social is social, right? Not quite. Different networks serve different audiences and offer different value. We help you focus on the social profiles that matter most for your audience and industry. Concentrating your time and effort on the networks your people are on increases engagement and drives more referral traffic and influence where it counts.
Regular Monitoring & Maintenance
Social media profiles are never really “done”. We track and update links and content as needed to keep profiles active and functioning, and to ensure they continue to provide real value to your overall digital marketing efforts. This means less decay and more engagement over time.
Clear, Actionable Reporting
We’re not in the business of making you decipher what hundreds of metrics on a dashboard mean for your business. You get clear, actionable reporting on which social profile links are driving referral traffic, where that traffic is coming from, and how your social presence is impacting your SEO and authority.
EcoSEO Case Studies
ScentForMe | Online Perfume shop sees 302% Surge in Organic Search Traffic
Riverstone Animal Care | Vet Clinic Sees 6.5% Boost in Organic Search Traffic
Potgieter and Willemse Attorneys | 651% Increase in Client Inquiries
Photography To Remember | 48 Top 1-3 positioned keywords within 6 Months of SEO.
PARRIS | EcoSEO Helped a Skincare Brand Achieve 295% More Organic Traffic
SOCIAL PROFILE AUTHORITY | 6 Steps to earning trust & LINK VALUE
Your social media profiles can be high value assets. When verified and properly optimized they can help bolster your brand within the realms of Web 2.0, provide a useful SEO signal, and create a digital footprint that is not only cohesive—but that also emanates trust.
- Step 1: Brand Identity Sync & NAP ValidationWe begin by auditing your existing Name, Address, and Phone number (NAP) information online. Many brands unknowingly have multiple variants of their basic NAP information, confusing users and search engines. From here we produce a central Brand Style Guide, ensuring that bios, keywords, logos, cover photos, and other profile information are identical across each social profile.
- Step 2: High Value Platform Mapping & AcquisitionEvery social platform has its own strengths and weaknesses. We segment sites by domain authority, industry-specific value, and potential link power. We then audit your existing social presence, ensuring that all high-value sites have verified profiles (existing or new) with verified primary links pointing to your chosen home domain.
- Step 3: Deep Link Placement & Anchor Text ControlWe don’t stop at just the main “Website” link location. Instead, we identify every avenue where a link can be placed within a profile—from individual products and services tabs, to bios, location fields, and any other areas a link may be possible. The goal here is to use brand-consistent anchor text to point from a social profile back to your home site. The deeper the link on a profile, the better.
- Step 4: Profile Content & Entity Context OptimizationWe then enrich profiles with specific brand information, creating a rich and branded profile that is authoritative within itself. This can include everything from unique and keyword-rich bios to filling every last informational field in a profile and creating content within that profile that helps search engines better understand your business and the context of your industry. Optimized, filled out, and complete profiles provide a solid context for a brand within the engine.
- Step 5: Internal & Tiered Profile Inter-LinkingSocial profiles don’t have to sit alone on the web. When we complete a set of profiles we can strategically inter-link all the channels within the set to each other. Facebook linking to LinkedIn, YouTube to Twitter, and so on. This not only organizes the authority that each profile has in itself but tier links all pointing back towards your main domain, thus allowing us to essentially create a small and controlled internal linking system just within the channels of Web 2.0.
- Step 6: Asset Management & Indexation VerificationWe then lock everything down and submit all links for indexation. We track indexation and recognition by search engines and create a centralized Asset Ownership file for the account that includes login information, social link locations, and instructions for ongoing maintenance.
FAQ on our Social Media Profile Linking Services
Do social media profile links work for SEO?
Sort of. While most of these links are actually “nofollow” and don’t pass any “ranking power” as such, the simple fact of the matter is that they can generate visibility, they can help build brand awareness and they can generate referral traffic to your website. They can be useful.
Can you optimise existing profiles?
Of course. Our service for existing profiles is an audit and optimisation exercise. We go over every field, update the information, clean up the inconsistencies and ensure that each field has a defined role to play. The end result is a complete, clean and fully optimised profile.
Do you include all social media platforms?
No, we only ever include the ones that are relevant to your business. In almost all cases, that includes LinkedIn, X.com, Instagram, Facebook and maybe some industry-specific platforms where your audience will be present. It is better to be more selective and focus on the best ones than throw all platforms in and do a mediocre job everywhere.
What other link building Services do you provide?
We provide an array of link building services. These services include everything from guest posting, NAP citation & directories, competitor link replication, resource page link placement, podcasting, niche links, content driven link building, broken link building, social media backlinks, PR News link placements and even Edu/Gov links.
Are these links safe for my website?
Yes, of course. All our backlinks are placed using only white-hat methods and adhere to high ethical standards. Your website will be safe from any harm.
How long before I will start seeing results?
Results can begin to be seen in a matter of weeks. As your social profiles are optimised, as they become more active and more people begin to interact with your profiles, traffic will start to flow in. This takes time, but is a valuable long-term investment.
Do you provide reports for the profiles that are linked?
Yes. We want to be completely transparent with our clients. For every profile link, you will receive metrics that provide you with the ability to see the traffic coming from each link as well as an overview of what they contribute to your overall brand. There are no estimations.
I’m interested. How do I get started?
Easy. Fill out the contact form or call us. We will review your existing profiles, discuss your requirements and present you with an optimised and comprehensive strategy.