Leverage PR for Authority-Building Backlinks
Being featured in the press is one of the most effective means of earning high-quality backlinks.
EcoSEO’s PR & News Link Building Services help your brand secure placements on high-authority media outlets, industry blogs, and news sites, providing each and every feature not just visibility, but measurable SEO value.
In fact, Muck Rack’s 2024 State of PR Report reveals brands featured in online media earn approximately 24% more backlinks than brands that focused solely on traditional outreach efforts. Earning media coverage still matters, and in ways that matter most for SEO.
But PR isn’t just link-building, it’s earned authority that combines great storytelling with search authority.
In other words, PR backlinks improve your brand’s credibility, targeted referral traffic, and search rankings, all while reaching the audiences who really care about your industry.
EcoSEO makes your brand newsworthy. It’s not enough to be “covered in the news,” your brand needs to be discoverable, trusted, and an authority that people want to link to.
ECOSEO PR & News Link Building Solutions: What's Included
Attractive Press Materials
Press Releases, Media kits, and other relevant materials are written to attract attention. The focus is on generating earned links because your content is shareable and newsworthy.
Audience-Driven Positioning
Earned media is meant to land your brand right where it needs to be, giving you the attention of your audience as well as search engines.
Link Placement & Integration
We ensure that any link to your website is integrated into articles, features, stories, and online press mentions where possible and appropriate, helping to ensure a beneficial SEO impact.
Monitoring & Maintenance
We don’t take our foot off the pedal after a successful placement. We monitor all of your earned media to ensure links are active, continue to provide value, and track any changes and follow-ups.
Transparent Reporting & Analytics
You’ll receive a full report of all articles, backlinks, referral traffic, and earned metrics of brand visibility and SEO performance.
CUSTOMERS REVIEWS
"You guys do an amazing job. I have done a few press releases over years. But your services is just amazing. Best links ever and then you find a way to get them index. Thank you guys for the Press Release and the report. Lets see if it gets some traction.” –
Liam Gardner., Fox Branding (UK)
PR & News Link Building Services – Boost Credibility and SEO with EcoSEO
It might interest you to know that 48.6% of SEOs believed Digital PR to be the most effective way to earn high-quality links. If you have seen the difference one well-placed article can make then you wouldn’t be surprised by this.
Benefits of PR Backlinks :
- Featured on high authority news outlets: They can place your brand in front of reputable news channels. A mention from them could do wonders for your brand.
- Earn trust and credibility: Build a positive image in front of your audience by gaining social proof.
- Referral Traffic from interested readers : Drive organic traffic from people who actually are interested in your business.
- SEO Authority: Gain relevant contextual links from media platforms to increase your SEO power.
At EcoSEO we not only aim to get you headlines but a perfect combination of journalistic experience and SEO expertise.
A story or mention that actually brings growth and online authority to your brand. PR that is as SEO friendly as it is good for your brand image.
4.7/5
Google Rating
4.8/5
Trust Pilot
Why Work With EcoSEO On PR & News Link Building?
EcoSEO does not link spam, we build targeted media placements that drive results. Our PR & News Link Building Services encompass everything from strategic storytelling and custom outreach to SEO optimized placements, we do it all to ensure each mention moves the needle. We secure placements in major publications as well as feature opportunities on smaller, more focused industry blogs. We know where to look to find exposure on platforms that make sense to your target audience, convert into referral traffic, and grow your search rankings.
Curated Media Placement
The news outlets and publications we place your brand matter. We target high-quality news websites, respected industry blogs, and relevant online magazines because when your brand gets noticed, we want it to be noticed by the right audience. The result is targeted media mentions that attract more than just visitors, but visitors who bring backlinks with them. Backlinks that are high-quality, refer to your brand’s content as a trusted source, and that search engines see as valuable. Your brand isn’t just getting exposure, it’s getting exposure in front of the right people and algorithms.
Valuable Backlinks
The value of a high-quality backlink is SEO foundational. If backlinks are the currency of SEO, then media backlinks from trusted, authoritative sites are some of the most valuable. Each placement your brand earns from our PR services is an endorsement by that site that your website is deserving of attention and traffic. Your brand is being seen by real, live humans and by the algorithms and crawlers that live in the systems that monitor your online presence. Each and every link is an increase in your authority and reputation within your industry that can build towards stronger search rankings and organic visibility over time.
Ethical, White-Hat Approach
We play by the rules. All of our links and media mentions are organically earned and we will never sacrifice quality for quantity. The EcoSEO team adheres to white-hat SEO best practices so you can sleep easy knowing that your site and brand are safe from manipulative tactics, spammy link networks and black-hat strategies.
Captivating Storytelling & Content
We write press releases, news stories, and media pitches that are as beautiful on paper as they are shareable online. Our natural storytelling abilities and focus on creativity and engagement help ensure your content is used and published by journalists, and featured online. Expect SEO-optimised content that is creative, engaging and conversion-focused, and will help your brand stand out to audiences and search engines.
Relationship-Driven Outreach
Relationships are everything. Here at EcoSEO we know that, which is why we prioritise building long-term, authentic relationships with editors, journalists and content managers. We specialise in personalised outreach, which not only helps to improve placement acceptance rates, but also helps to build recurring opportunities as media contacts trust the quality of your brand and continue to place backlink-rich content that boosts exposure and referral traffic.
Full Transparency & Reporting
We have nothing to hide. We believe in full transparency for our clients which is why we offer detailed reports that showcase every facet of the media placements, backlinks and SEO value your brand is receiving. Our metrics are comprehensive and include published URLs, DA, referral traffic and information on how each publication is boosting your brand visibility, credibility and online authority.
Digital PR Link Acquisition Protocol | 6 Steps to Editorial Links
We distill your company’s data, insights, and expertise into newsworthy stories that we successfully pitch to journalists, in exchange for editorial backlinks from high-authority media and industry publications. Because it’s not about links; it’s about being newsworthy.
- Step 1 - News Hook Discovery & Data MiningAfter getting to know your team and your business goals, we search through your data to find the most newsworthy nugget, whether that be a proprietary survey, unique data point, competitive insight, future prediction, expert opinion or industry commentary. We also look at current media cycles to help ensure not only that your story is timely, but that it’s shareworthy and clickworthy enough for a journalist to pay attention.
- Step 2 - Media Target Vetting & Journalist AlignmentWe help you build a targeted list of journalists, editors, bloggers, and publications that cover your industry. But don’t worry, it’s not just a random grab of names from a media database. We vet each target to ensure they have the domain authority and historical linking pattern to make a high-quality link. We also make sure each target is a great fit for the subject of your story, to maximize the odds that your pitch will be noticed and acted upon.
- Step 3 - Asset Packaging & Press Release DevelopmentOnce we’ve found a great story, we need to make sure it’s packaged in the most compelling way possible. This could mean developing a compelling press release, building an eye-catching infographic, or breaking your data down into easily-consumable factsheets. The point is to make it so simple and clear for a journalist.
- Step 4 - Rapid Outreach & Exclusive PitchingSpeed is of the essence when working in the media. We know that, so we organize a rapid, time-sensitive outreach campaign. This can even be an exclusive angle or interview if that’s necessary to get their attention. The objective is immediate, rapid traction to get the right eyes on your story while it’s still relevant.
- Step 5 - Editorial Link Placement & Source VettingWhen we secure media coverage, we don’t take any backlinks for granted. We first verify that any links included in the article lead back to your most authoritative pages, and, if necessary, we suggest a more appropriate link location, such as a landing page featuring your unique data set or a high-value resource. We also help ensure the source itself is editorially-credited, so that it carries the implicit trust and authority, and isn’t obviously link-building content.
- Step 6 - Coverage Monitoring, Reporting & Authority DocumentationWe monitor new media mentions, backlinks, and online coverage as they happen and we provide you with timely reports that document the exact link we secured, the Domain Authority of the referring website, the unique keyword(s) that link target is optimized for, and an estimated referral traffic amount. This gives you full transparency in how our PR efforts are directly improving your website’s overall authority, visibility, and credibility.
ScentForMe | Online Perfume shop sees 302% Surge in Organic Search Traffic
Riverstone Animal Care | Vet Clinic Sees 6.5% Boost in Organic Search Traffic
Potgieter and Willemse Attorneys | 651% Increase in Client Inquiries
Photography To Remember | 48 Top 1-3 positioned keywords within 6 Months of SEO.
PARRIS | EcoSEO Helped a Skincare Brand Achieve 295% More Organic Traffic
Why EcoSEO’s PR & News Link Building Matters
Our PR & News Link Building service is a powerful tool for improving the performance of your site for many reasons. It offers the opportunity to increase the visibility of your brand, industry authority and traffic with high quality and trustworthy backlinks from the most qualified online news and editorial sites.
- Earns quality backlinks from authoritative and trusted news sources.
- Improves brand visibility through relevant media storytelling.
- Earns lasting SEO value and authority in your niche.
- Drives highly-targeted referral traffic from engaged readers.
- Earns stronger trust signals that search engines can count.
- Has long term effect that extends well beyond the length of the campaign.
FAQ About Our PR & News Link Building Services
Do PR and News Mentions Help SEO?
SEO rankings are improved by coverage on relevant news sites. This can work to help establish authority, increase domain trust and earn referral traffic. Press release sites can also be used as trust signals for Google to establish that your website is a trusted source.
Do you write Press Releases for clients?
We provide high quality press release writing services and design the content in a way to maximise newsworthiness for media and press coverage. We also make sure it is optimised for SEO.
What news sites do you use for PR?
We only target high authority, legitimate news sites and publications relevant to your brand and industry.
What other link building Services do you provide?
We provide an array of link building services. These services include everything from guest posting, NAP citation & directories, competitor link replication, resource page link placement, podcasting, niche links, content driven link building, broken link building, social media backlinks, PR News link placements and even Edu/Gov links.
Are these SEO Safe links?
All of our backlinks are 100% white-hat, and fully compliant with all search engine guidelines.
How long before I start seeing results?
On average it usually takes between 2–4 months for backlinks and earned media coverage to start showing measurable results. It can take a little longer depending on your niche and the scope of the campaign.
Do you give reporting on every news placement you land?
Yes, we provide transparent reporting on every PR and news mention including: the URL, backlinks received, traffic generated, and more so you know exactly what each placement is doing for your SEO.
Great! How can I get started?
All you need to do is complete our contact form or call us. We will review your website, discuss your needs, and work to develop a custom plan specifically for your business.