MediQuick
Founded in 2019 by pharmacists Thandi Ngcobo and Dr. James Patel, MediQuick is a Cape Town-based online pharmacy dedicated to making healthcare accessible across South Africa. The platform connects patients with prescription and over-the-counter medications, virtual consultations, and reliable health advice, all delivered to their doorsteps.
MediQuick’s mission is rooted in addressing South Africa’s healthcare access challenges, particularly for rural and underserved communities. By 2024, the platform had become a trusted resource, treating 21 medical conditions, offering 206 treatments, and earning over 4,200 positive customer reviews.
The South African online healthcare market was valued at R12 billion in 2024, with growing demand for digital pharmacy services. MediQuick partnered with EcoSEO to boost its online visibility, achieving remarkable growth in organic traffic.
Below, we outline how we helped MediQuick become a leading voice in South African healthcare.
Lead Time: 6 Months
Sector: Healthcare Services
Target Type: B2C
Demographic: Adults aged 18–55 seeking convenient access to medications and health advice.
Website Goal: Increase organic traffic and establish authority as a trusted South African online pharmacy.
Services: Schema Markup Implementation, Content Strategy, On-Page SEO, Backlink Acquisition
634%
Organic Growth
The Challenge
MediQuick had built a solid reputation over five years, but organic traffic remained modest at 8.2K monthly visits, according to Semrush.
Despite its comprehensive offerings, the website struggled to rank for high-intent keywords like “online pharmacy South Africa” or “buy medication online.”
Key challenges included:
- Limited visibility in search engine results pages (SERPs) for healthcare-related terms.
- Underutilized technical SEO, such as schema markup, to enhance search listings.
- Insufficient high-quality backlinks to compete in the medical niche.
- Outdated meta titles, descriptions, and content, reducing relevance in search results.
Thandi and James approached EcoSEO in May 2024 to scale MediQuick’s reach and establish it as a go-to online pharmacy for South Africans.
Optimizing Schema Markup & User Intent
Boosting SERP Visibility with Schema Markup
Using Semrush to identify high-value keywords like “buy antibiotics online South Africa,” we implemented schema markup (Product, MedicalCondition, Organization) via Google’s Structured Data Markup Helper.
This tagged product details, medical conditions, and business information, enabling rich snippets like pricing and treatment summaries in SERPs.
Google Search Console confirmed 4.9K keywords triggered enhanced results, increasing click-through rates by 25%.
Capturing User Intent with FAQ Content
We analyzed search queries in Google Search Console to target “People Also Ask” sections, identifying questions like “How to safely buy medication online in South Africa?”
Using Semrush’s Content Template Tool, we integrated FAQs into MediQuick’s homepage, treatment guides, and product pages.
This ensured Thandi and James’s expert advice addressed user needs directly, boosting engagement.
Google Analytics reported a 28% increase in time-on-page for FAQ-enhanced pages.
Content Optimisation & Building Backlinks
Maintaining Relevance with Content Freshness
To combat content decay, we used Ahrefs’ Content Explorer to monitor MediQuick’s article performance and identify outdated pages.
We updated treatment guides and product reviews, adding “last updated” dates and refresh schedules, signaled via Google Search Console’s URL Inspection Tool.
Strengthening Authority with Targeted Backlinks
Using Ahrefs’ Link Intersect Tool, we pinpointed link-building opportunities by analyzing competitors in the South African healthcare niche.
We secured 19 high-quality backlinks from medical blogs, local health forums, and wellness sites through guest posts and partnerships with South African pharmacies.
Optimizing On-Page SEO with Meta Titles and Descriptions
We used Semrush’s On-Page SEO Checker to audit MediQuick’s meta titles and descriptions, identifying generic or outdated tags.
We crafted concise, keyword-rich meta titles and descriptions for product and treatment pages, targeting terms, resulting in a 15% uplift in click-through rates for optimized pages, as tracked by Google Analytics.
The Results
In six months, EcoSEO’s strategies transformed MediQuick’s performance:
- Organic Traffic: Monthly visits grew from 8.2K to 60K, a 634% increase.
- Keyword Rankings: MediQuick now ranks for 11.2K keywords, with 750 in the top 3 positions.
- Rich Snippets: 4.9K keywords trigger schema-driven snippets, enhancing SERP visibility.
- Backlinks: Domain authority rose from 25 to 33, driven by 19 new high-quality backlinks.
- Engagement: Time-on-page for FAQ-enhanced pages increased by 28%, per Google Analytics.
MediQuick’s top-performing treatment guide, “Managing Diabetes with Online Pharmacy Services,” now drives 2.4K monthly visits, thanks to optimized FAQs and meta tags.
Social media growth included 6K Instagram followers, 9.6K on Facebook, and 3.8K on Twitter, amplifying MediQuick’s reach.
Technical Tools:
Google Analytics, SEMrush, Ahrefs andGoogle Search Console
SEO Services
Schema Markup Implementation, Content Strategy, On-Page SEO, Backlink Acquisition
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