Elevate Interiors
Elevate Interiors is a leading home décor, interior design, wallpapering, and curtain manufacturing company based in Cape Town, South Africa.
They sought to enhance their digital presence and attract customers in a specific geographic area to increase qualified leads and conversions.
Lead Time: 6 Months
Sector: Home Décor & Interior Design
Target Type: Homeowners, Interior Designers, Architects
Demographic: Men and Women (20s to mid-40s)
Website Goal: Increase organic traffic, improve lead quality, optimize marketing spend.
Services: Technical Analysis, SEO Audit, Onsite Optimization, Image Optimization, UX Optimization, Google Ads (PPC), Content Marketing, Analytics & Reporting
164%
Increase in Organic Traffic
The Challenge
Elevate Interiors, a well-established home décor, interior design, wallpapering, and curtain manufacturing company in Cape Town, was struggling to generate quality leads online.
Despite hiring a digital marketing agency to handle their SEO and link-building efforts, they saw little to no improvement in website traffic or conversions.
The client was frustrated by the lack of transparency and tangible results.
They had received no reports or insights into what work had been done, making them skeptical about the effectiveness of digital marketing.
With minimal leads and declining trust, they needed a reliable, data-driven solution that would deliver measurable business growth.
Our Solution
After conducting a comprehensive market and competitor analysis, we developed a tailored strategy to improve Elevate Interiors’ online visibility and drive qualified leads.
- Technical Analysis: Conducted an in-depth review of the website’s technical health, identifying issues like broken links, slow load times, and crawl errors that hindered search engine performance.
- SEO Audit: Performed a detailed audit to assess on-page and off-page SEO elements, uncovering deficiencies in meta tags, keyword usage, and site structure.
- Onsite Optimization: Optimized meta descriptions, headings, internal linking, and content structure to align with SEO best practices and improve search engine rankings.
- Image Optimization: Enhanced images with descriptive alt tags and compressed file sizes to boost site speed, accessibility, and Google Image Search visibility.
- UX Optimization: Improved navigation, mobile responsiveness, and overall user experience to increase engagement and reduce bounce rates.
- Google Ads (PPC): Restructured paid campaigns to target high-intent local audiences, optimizing ad spend and increasing conversions.
- Content Marketing: Developed a blog strategy with SEO-optimized articles to attract and engage the target audience.
- Analytics & Reporting: Provided transparent, data-driven reports and strategic consultations to track progress and align with business goals.
SEO Overhaul
The previous SEO setup was misaligned with Google’s best practices, resulting in poor search visibility.
We conducted a comprehensive SEO audit using Screaming Frog SEO Spider to crawl the website and identify technical issues like broken links, missing meta tags, and duplicate content.
Ahrefs Site Audit was used to analyze on-page and off-page SEO elements, pinpointing areas for improvement, such as weak backlinks and unoptimized keywords.
For WordPress-based platforms, Yoast SEO guided the optimization of meta descriptions, headings, and internal linking, ensuring content was structured for both users and search engines.
Google Search Console monitored indexing status and crawl errors, ensuring the site was fully accessible to search engines.
We also implemented onsite optimization, refining title tags, meta descriptions, and H1-H6 headings to include location-specific keywords.
Image optimization was achieved using TinyPNG to compress high-quality images of décor products, reducing load times, and Yoast SEO to add descriptive, keyword-rich alt tags for better accessibility and Google Image Search rankings.
These efforts improved site performance and organic visibility, contributing to the 164% increase in organic traffic.
Google Ads (PPC)
Although EcoSEO does not typically provide Google Ads services, we made an exception for Elevate Interiors to address their overspending on inefficient campaigns.
We utilized Google Ads Keyword Planner to identify high-intent, location-specific keywords (e.g., “custom curtains Cape Town”) and crafted compelling ad copy tailored to homeowners and interior designers.
Google Analytics was employed to monitor campaign performance, enabling us to optimize bidding strategies and lower cost-per-click (CPC) while focusing on high-intent users in Cape Town.
Semrush Ads provided valuable competitive insights, allowing us to fine-tune campaigns to surpass competitors.
By reallocating the budget to highly targeted campaigns and using Google Ads Editor for streamlined campaign management.
We significantly reduced wasted spend and achieved a 65% sales conversion rate from digital leads.
Content Strategy (Blogging)
To boost organic presence, we developed a content strategy focused on SEO-optimized blog posts tailored to the target audience’s interests, such as “Top Interior Design Trends in Cape Town” or “How to Choose Custom Curtains.”
Semrush Content Marketing Toolkit was used to identify high-value, long-tail keywords and analyze competitor content gaps.
Grammarly ensured blog posts were polished and engaging, while Yoast SEO optimized articles for readability and keyword density.
These blogs attracted better-quality visitors, contributing to the 164% organic traffic increase and positioning Elevate Interiors as an authority in the home décor industry.
The Results
By shifting the focus from costly paid ads to organic growth, Elevate Interiors saw a significant transformation in just three months:
- 164% increase in organic website traffic
- 50+ inquiry forms submitted, leading to a higher number of qualified leads
- Sales conversion rate of 65%, with leads turning into invoices between R15,000 – R137,000
- Optimized marketing spend – Total investment reduced to R45,000 over 3 months
- Revenue impact – Over R500,000 in paid invoices from digital leads
What This Means for the Business
Elevate Interiors is now generating consistent, high-quality leads while spending less on advertising.Their trust in digital marketing has been restored, thanks to a strategy that delivers real, measurable results.
With an optimized website, stronger SEO foundation, targeted PPC campaigns, and engaging content, their business is now on track for sustained growth in the competitive home décor industry.
The combination of technical analysis, SEO audits, onsite and image optimization, UX improvements, and data-driven reporting has positioned Elevate Interiors as a leading choice for homeowners, interior designers, and architects in Cape Town.
Technical Tools:
Screaming Frog SEO Spider, Yoast SEO, Ahrefs Site Audit, Google Search Console, TinyPNG, Semrush Site Audit,
Google PageSpeed Insights, Figma, Contentsquare, Hotjar, Responsinator, BrowserStack, Google Ads Keyword Planner,
Google Analytics, Semrush Ads, Google Ads Editor, Semrush Content Marketing Toolkit, Grammarly, Google Data Studio, SEMrush Position Tracking
SEO Services
Technical Analysis, SEO Audit, Onsite Optimization, Image Optimization, UX Optimization, Google Ads (PPC), Content Marketing, Analytics & Reporting
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