Gileo Van Zach
We’re thrilled to work with Gileo Van Zach — a luxury jewellery brand based in Cape Town. Beautiful design and exceptional craftsmanship speaks for itself.
Every ring, pendant and bracelet is made from the best materials, you can feel the love when you hold it.
You’ll find their work in high end department stores but also online. Their e-commerce store allows customers around the world to browse and shop from anywhere.
As the brand grew so did the need to evolve online. They wanted more than just a digital store — they needed something that felt like them. Clean. Sophisticated. Effortless.
A space where people could explore, customise and fall in love with their next piece.
So that’s what we created — an online experience that matches the beauty of the jewellery itself.
Lead Time: 6 Months
Sector: eCommerce (Luxury Jewelry)
Target Type: B2C (Business to Consumer)
Demographic: Affluent women and men aged 30-55, predominantly professionals and high-net-worth individuals seeking premium, high-end jewelry. The focus is on urban areas in South Africa and international clients with an interest in luxury accessories.
Website Goal: Elevate online sales, enhance mobile accessibility, improve SEO visibility, and boost brand recognition within the luxury jewelry market.
Services: eCommerce SEO, Shopify SEO, UX & Conversion Rate Optimisation, Branding, SEO Optimization, SEO Audit
32%
Surge in Online Sales
The Challenge
Even with a great reputation and beautiful products Gileo Van Zach was stuck online.
- Their website hadn’t kept up with the brand - It looked old and didn’t reflect the beauty of the jewelry. The design was off. The navigation was clunky. Customers couldn’t browse, let alone buy. The navigation was clunky. Customers struggled to browse, let alone buy.
- There was also a disconnect - Their audience had grown — and aged. But the site still felt geared toward a younger crowd. It didn’t speak to the older, more refined clientele they were now attracting. It lacked warmth, polish, and clarity.
- Mobile was another problem - The site wasn’t built for it. On phones, everything felt cramped or broken. They were losing shoppers the moment they tried to explore on the go.
- And then there was search - They weren’t showing up. The site lacked the structure and content to rank well in Google, so they were limited in their reach and visibility in a crowded market.
What they needed was a new online presence. One that matched the luxury of the brand, worked on all devices and brought in the kind of traffic that converts.
Outdated Infrastructure
When Gileo Van Zach first came to us, their digital foundation just wasn’t keeping up with the elegance of their brand.
The website looked tired and felt clunky — and for a luxury jewelry label, that’s a problem.
It didn’t match the expectations of their increasingly sophisticated, older audience. And it definitely didn’t reflect the refined experience you'd expect from a high-end jeweler.
The site was slow, hard to navigate, and built on an outdated platform that couldn’t scale.
The site was slow, hard to use and built on an old platform that couldn’t scale.
As the digital world moved around them they were stuck — unable to grow, adapt or deliver the online experience their customers deserved.
So we stepped in.
We migrated the whole site to a modern Shopify setup — fast, slick and ready to grow.
Not only did this upgrade speed up the site (hello faster page loads) but it also opened up integrations, mobile first design and better backend management for the Gileo Van Zach team.
More than just a new look we gave them infrastructure that works — stable, secure and flexible enough to grow with the brand.
Now their online store delivers a luxury experience from the very first click.
Brand Disconnect
Before the rebrand Gileo Van Zach’s website didn’t exactly scream luxury.
The design was dated, the user experience was clunky and it didn’t reflect the craftsmanship of the high end jewelry.
Customers were underwhelmed — and that disconnect? It was killing conversions.
We partnered with a top design agency to give the site a complete overhaul — one that matched the brand’s elegance.
Think clean design, intuitive navigation and a shopping experience as polished as their diamonds.
We didn’t just pretty up the site. Behind the scenes, we rolled up our sleeves and tackled SEO and how people actually use the site.
We made sure the images had clear alt tags so everyone can see them—and so Google notices them too.
We cleaned up the layout and made every step easy and natural.
From sharp, beautiful photos to thoughtful design touches, everything was made to feel exclusive and trustworthy. The end result?
A site that finally feels like Gileo Van Zach—and the numbers back it up.
Mobile Accessibility
More and more of Gileo Van Zach’s customers were shopping on their phones.
But their old site wasn’t built for that. It didn’t give them a smooth, easy experience on mobile—and that meant people were leaving without buying.
Fixing that was a no-brainer.
We gave the site a fresh new look that works on any screen, whether you’re on your phone or tablet.
Navigation got way simpler, pages load faster, and images look sharp no matter the device.
Everything was built with mobile users in mind—from product galleries and shopping carts to the checkout process. Touch-friendly and easy to use.
Now, thanks to this mobile-first approach, browsing and buying on the go is simple and satisfying.
And the best part? Mobile sales have gone up because of it.
Improve SEO Performance
Before we got involved, Gileo Van Zach’s site just wasn’t showing up where it mattered — in search results.
It wasn’t built with SEO in mind, so organic traffic was basically non-existent.
We rolled up our sleeves and did a full SEO checkup.
From there, we focused on the stuff that really moves the needle: fixing technical issues, speeding things up, tightening up on-page content, and weaving in the right keywords.
We also made sure their content actually worked for search engines and real people — not just robots.
Once we put all the pieces in place, things started to shift.
The site climbed the rankings, traffic picked up, and more people started finding (and buying from) the brand without needing ads to get them there.
The Results
The glow-up wasn’t just pretty — it delivered real results for Gileo Van Zach:
- 32% More Sales – More people are coming to the site — and actually buying. A smoother shopping experience made all the difference.
- 65% More Organic Traffic – Stronger SEO and more visibility in search means the right people are finding Gileo Van Zach online.
- Conversions Up by 28% – With a simpler, more intuitive shopping experience, more visitors are turning into actual customers.
- People Hanging Around Longer (Up 35%) – Visitors are spending more time on the site, scrolling, exploring, and getting to know the brand.
- Mobile Shopping’s Booming – The mobile upgrade made it super easy to shop from a phone — and that’s where a lot of the action is happening now.
- SEO’s Doing Its Job – With the right keywords and technical tweaks, the site’s climbing the rankings and pulling in better traffic.
Technical Tools:
Screaming Frog SEO Spider, Yoast SEO, Ahrefs Site Audit, Google Search Console, TinyPNG, SEOPress, Semrush Site Audit, TinyIMG, Google PageSpeed Insights, Figma, Contentsquare, Hotjar, Responsinator, BrowserStack
SEO Services
eCommerce SEO, Shopify SEO, UX & Conversion Rate Optimisation, Branding, SEO Optimization, SEO Audit
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