VitalCare Solutions
Health-tech company VitalCare Solutions offers telehealth solutions and employee wellness programs for businesses with 50 to 1000 employees.
Their products were innovative but VitalCare Solutions failed to connect with their target market through online channels.
The website didn’t rank high in search engines, received small amounts of organic traffic and no interest from healthcare decision-makers and corporate executives.
EcoSEO partnered with VitalCare to create a full SEO strategy to enhance their digital footprint and generate measurable growth and position them as a health-tech industry leader.
Lead Time: 9 Months
Sector: Health and Beauty Sector
Target Type: eCommerce Customers
Demographic: Men and Women (20s to mid-40s)
Website Goal: Increase online visibility, Drive more organic traffic, and Ultimately boost conversions and sales.
Services: Technical SEO Audit, Website Speed Optimisation, On-Page SEO Optimization, Link Building, Press Releases, Conversation Rate Optimisation
270%
Surge in Organic Traffic
The Challenge
VitalCare Solutions’ health solutions were great but their online presence was weak.
The internal team at VitalCare Solutions were dedicated but needed more resources and expertise to execute a full SEO strategy for their target audience of HR professionals and C-suite executives.
The website didn’t rank for key search terms and VitalCare Solutions were losing connections with decision-makers from mid-to-large businesses.
Lack of strategic SEO implementation at VitalCare meant they weren’t getting maximum digital exposure and turning website visitors into business leads.
A Strategic SEO Overhaul
EcoSEO partnered with VitalCare Solutions as their expert partner to implement data-driven strategies and fresh perspectives for their SEO needs.
Our strategy involved keyword research and optimisation of website pages and content creation that matched VitalCare Solutions’ business goals and customer requirements.
VitalCare Solutions needed to fix their SEO problems and dominate the health-tech market.
The objectives were clear:
- The company wanted to increase organic website traffic that would attract health benefits decision-makers and HR professionals and C-suite executives.
- The company wanted to rank better for key search terms to increase brand exposure.
- The company wanted to create content that solved customer problems and drove conversions.
- The company wanted to be seen as a health-tech authority through link building and thought leadership initiatives.
- The company wanted to build a sustainable SEO base that would support future growth and adapt to digital trends.
EcoSEO used these objectives to develop a strategy that matched VitalCare’s goal of growing market share and finding decision-makers.
In-Depth Keyword Research
We used Ahrefs and Moz to conduct a trend analysis and found multiple high-intent and high-traffic health-tech keywords.
We researched branded terms like “VitalCare telehealth platforms” and unbranded phrases like “enterprise wellness solutions” and “telehealth for corporate health” targeting HR managers and C-level executives.
Our SEMrush competitor analysis looked at the keyword strategy of leading health-tech companies to dominate the market.
The research found specific content opportunities for VitalCare to differentiate itself with keywords like “tailored telehealth for mid-sized businesses”. We analyzed VitalCare’s search engine positions and found multiple underperforming pages, which we optimized to achieve fast results.
Our analysis of industry patterns, search metrics, and keyword competition levels gave us over 400 targeted keywords, which we sorted by intent type to get traffic and conversion.
The framework allowed VitalCare to achieve their goals by creating content that reaches their audience and builds a sustainable SEO foundation.
Content Optimization & Creation
We created a content strategy that included blog articles, landing pages, eBooks, and case studies to solve major business problems like rising healthcare costs, employee wellness needs, and adaptable telehealth solutions.
The optimization process used Surfer SEO and Sitebulb to optimize page elements like meta tags, headings, and keyword placement, following search engine algorithms while keeping audience-friendly language.
Our content development focused on providing useful information while establishing authority without keyword repetition.
The landing pages were optimized for conversion rates with CTAs and search engine optimized content targeting transactional search queries.
We reviewed all content to ensure it met Google’s E-A-T standards while keeping search engine and B2B business audience in mind.
The results were 45% more time on site and 30% higher click-through rates.
Strategic Link Building
We focused on acquiring backlinks from established health-tech websites and HR-related platforms, including industry publications and professional forums and blogs.
Through Pitchbox, we created optimized outreach strategies to reach editors and site owners who gave VitalCare opportunities for guest posting and expert mentions.
VitalCare got authoritative backlinks from MedTech Journal and HR Insights for their guest articles about “Transforming Employee Wellness with Telehealth”.
SEMrush helped us identify dead links, which we replaced with VitalCare content about their employee healthcare solutions.We evaluated each backlink based on relevance, domain authority, and traffic statistics to maximize SEO benefits.
We managed dofollow and nofollow links to build a diverse link profile with high-quality links over low-quality ones.
The link placement strategy gave VitalCare a 43-domain authority and 12% better conversion rates from referral traffic than organic search.
The link placement helped VitalCare perform better in SEO and build their reputation as a health-tech company.
Ongoing Content & SEO Monitoring
We set up a streamlined monitoring and optimization system using Google Analytics, Search Console, and Looker Studio to maintain VitalCare Solutions’ SEO achievements.
We monitored organic traffic, keyword positions, bounce rates, and conversion rates through bi-weekly reports to identify trends and opportunities.
We updated meta tags and added current data to content after a Google algorithm update caused vital terms to drop in ranking.
The evergreen content “A Complete Guide to Corporate Telehealth Solutions” continued to get traffic after its initial release because of its timeless value.
We conducted Sitebulb audits to detect outdated content and broken links and slow pages, and resolved them to preserve both SEO and UI quality. Ahrefs allowed us to track competitors for trend purposes while we focused on new keywords like “telehealth for hybrid workplaces”.
The proactive approach gave us 15% more website traffic in the last months of the campaign which helped VitalCare maintain their position in health-tech.
The Results
EcoSEO ran a strategic SEO campaign for VitalCare Solutions and transformed their online presence in just 9 months.
Our data-driven approach, combined with content optimisation and technical improvements, allowed us to smash targets by increasing website traffic and search engine rankings and establishing VitalCare Solutions as the top health-tech industry leader.
- The website received 220% more organic visitors per month, with traffic numbers going from 3,200 to 10,240, beyond the target amount.
- 18 key keywords achieved 1st page Google rankings, including “enterprise telehealth solutions” and “employee wellness platforms”, with 10 keywords in the top 5.
- Qualified leads from organic search increased by 60% which resulted in a 25% increase in demo request submissions from HR and C-suite executives.
- The website had two major performance improvements with a 1.8-second page load speed and a 28% decrease in mobile bounce rates.
- The company got three featured snippet positions for informational searches, which resulted in a 15% increase in click-through rates, and users spent 45% more time on each page due to high-quality content.
- The health-tech industry recognised VitalCare Solutions as a credible company, as their Domain Authority score went from 30 to 45.
Technical Tools:
SEMRush, Ahrefs, Google Analytics, Google Search Console, Yoast SEO, BuzzStream, Screaming Frog, Google Keyword Planner, Content Management System (e.g., WordPress) and Tableau
SEO Services
SEO Services, Link Building, Keyword Research, Content Creation and Optimisation, SEO Monitoring
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