Cape Stay Property Management
Cape Stay isn’t just another property management company—they’re a leading player in Airbnb and short-term rental management.
From cleaning and maintenance to listing management and interior design, they offer top-notch services that help property owners maximise revenue while keeping their properties guest-ready.
The company is based in Cape Town, South Africa. Cape Stay enables owners to get into the short-term rental market with confidence.
Lead Time: 6 months
Sector: Airbnb Property Management
Target Type: Property owners seeking professional Airbnb management services
Demographic: Property owners in Cape Town, South Africa, looking to maximize their income through short-term rentals.
Website Goal: To increase online visibility, improve rankings, and drive more traffic to key service pages by enhancing SEO across the website.
Services: SEO Optimization, Content Strategy, Keyword Research, Technical SEO, On-Page SEO
TOP 10+
Rankings for Main for Top Keyword Phrases
The Challenge
Even with a great reputation, Cape Stay had a common problem: online visibility.
New competitors were creeping up in search rankings, so property owners looking for a trusted management company were finding someone else first.
For a company built on reliability and premium service, this was more than a minor glitch—it was threatening growth, authority and being able to reach the right audience at the right time.
Cape Stay needed a full overhaul to get their services in front of anyone searching online.
The Solution: Supercharging Cape Stay’s SEO
Lucklily the customer knew that great service wasn’t enough. The company needed to be seen online. That’s where we came in. Our SEO approach wasn’t just about tweaking a few services pages. It was more about giving the entire online presence a boost.
We started with the big problems first: slow load times and poor mobile usability.As a rule these are not just minor irritations. These errors were holding the site back in search rankings and thus frustrating potential clients when visiting the website.
After fixing speed and mobile we moved over to on-page errors. We started by optimizing on-page elements like title tags and meta descriptions. We made sure that every page spoke directly to what property owners were searching for. Then we built dedicated service pages for Airbnb cleaning and listing management, so every service page was fully optimised for its keywords.
And we didn’t stop there. Through detailed keyword research we found high value, location specific search terms, so Cape Stay could connect with the right audience at the right time.
The results? A smoother website, higher search rankings and a steady stream of targeted traffic that turned visitors into inquiries—and inquiries into booked properties.
Technical SEO: Fixing the Basics
Before we even started, we realised that Cape Stay’s website had some major tech issues—first the pages were slow to load, two mobile navigation was a bit wonky and search engines were having major trouble crawling the website.
All of this was holding back visibility and making it hard for users to have a smooth experience.
We started out with a full technical SEO audit. We did this by checking everything from site speed to mobile usability and indexing.
We checked every page to make sure Google could crawl, index and understand it. We also tidied up internal links so both visitors and search engines could move around the site easily.
With tools like Google Search Console and Screaming Frog SEO Spider we found the problems and fixed them step by step.
The result? A website that runs smoothly for users and is clear as day for search engines—helping Cape Stay climb the search rankings while giving users a smooth experience.
On-Page Optimisation: Every Page Matters
A quick conten audit showed as that Cape Stay’s content wasn’t cutting it for SEO.
Meta descriptions, headers and image alt text weren’t aligned with the keywords people were searching for. So great content was going unseen.
We got to work and gave every page an SEO makeover—optimising title tags, meta descriptions, headers and image alt text.
By structuring each page we made it easy for Google to understand what each page was about and instantly boosted relevance and ranking potential.
Tools like Yoast SEO and Moz Pro helped us track progress and make sure nothing slipped through the cracks.
Now pages were no longer just informative they were built to perform.
SEO Optimization and Ranking Strategy
Cape Stay wasn’t showing up for the searches that mattered most—"Airbnb management" and "short-term rental management in Cape Town". So competitors were getting found first.
We fixed this with a full on SEO strategy that combined technical fixes with smart content optimisation.
Every existing page got a once over to make sure keywords were in the right places, internal links guided users naturally and all SEO best practices were applied.
With SEMrush and Ahrefs we kept an eye on keyword rankings and overall performance and made adjustments along the way to drive relevant traffic and visibility.
Slowly but surely Cape Stay started showing up in the right searches and getting back in front of their target audience.
Content Strategy Development
Finally the website’s structure was holding Cape Stay back.
There weren’t enough dedicated service pages and the content didn’t match what users were searching for.
We quickly developed a new content strategy. Build a couple of dedicated seo pages for the most important "services" pages. Examples - Cleaning, maintenance, listing management and more. Each page was tailored to answer specific questions and match user search intent.
Google Analytics helped us understand how users were interacting with the site so we could structure content the way users and search engines loved most.
The result? A site that looked good and worked hard to rank for the searches that mattered most.
Keyword Research and Strategy: Finding the Right Words
Cape Stay had an amazing looking site. But looks is not everything. It wasn’t showing up where it mattered most.
People searching for short-term rental services in Cape Town were landing on competitors instead.
We dug into keyword research to find the words that actually mattered. Both broad and long-tail terms were included.
Every keyword matched what people were typing and tied back to Cape Stay’s services.
Tools like SEMrush and Google Keyword Planner helped us fine-tune the plan. Every page got set up to grab the right traffic.
The Results
Six months in and the results were clear. Cape Stay’s online presence had grown and they were now a leader in Cape Town’s short-term rental management space.
They ranked top 10 on Google.co.za for high value, industry specific searches including:
- Airbnb cleaning service Cape Town
- Vacation rental property management Cape Town
- Short-term rental property management company Cape Town
- Property management for short-term rentals Cape Town
By combining a smart content strategy, targeted keywords and top notch SEO Cape Stay increased their visibility in organic search.
This increase in online visibility brought more traffic to the site, got the attention of property owners and travelers alike.
The boost in prominence didn’t just drive clicks it drove real growth, market share and cemented Cape Stay as the go-to choice for short-term rental management in Cape Town.
Scope and Resources
This project ran for 6 months. The main objective? Make Cape Stay easier to find online and attract property owners in Cape Town’s short-term rental market.
We covered everything: full SEO overhaul, technical fixes, on-page optimisation, content strategy and keyword research. A team of SEO experts, content writers and web developers worked together to make it happen.
Here’s a quick look at what that meant:
- Project Duration: 6 months focused on search rankings and targeted traffic.
- SEO Overhaul: Full optimisation—technical SEO, on-page tweaks, content creation and keyword strategy.
- Team: SEO experts, content creators and web developers.
- Progress Monitoring: Regular check-ins and data-driven tweaks to stay on track.
- Resources: Top SEO tools and platforms to audit, optimise and track performance.
With these resources and a clear plan we kept everything focused on making Cape Stay more visible and stand out in the market.
Technical Tools:
Google Search Console, Screaming Frog SEO Spider, SEMrush, Ahrefs, Yoast SEO , Moz Pro, Google Analytics and Google Keyword Planner
SEO Services
Technical SEO, On-Page SEO, Content Strategy, Keyword Research, Internal Linking, Performance Monitoring
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