SEO is one of the rare online marketing services that can produce results. It is effective. But when you set out to hire an SEO agency to help you improve your website, you will encounter a cacophony of everyone claiming to be an SEO expert. Everyone and their brother is shouting, “We can put you on page one of Google! Guaranteed! Guaranteed rankings!” And the question you really want answered is this: How do you know which one to choose?
Choosing an SEO agency is not a decision you make lightly. Many businesses part ways with their SEO providers due to poor results. A survey of small business owners who changed their SEO agency revealed that the primary reason for most, 44% of those surveyed, was their dissatisfaction with the performance. Not with the strategy, the deliverables, or the communication. The simple fact is, the SEO agency failed to perform.
This guide will help you understand what SEO agencies do, how to recognize a quality SEO firm, and the types of questions you should be asking before entering into an agreement. Consider it your cheat sheet as you work through what is best for your business.
What is an SEO Agency/Company?
SEO is, at its heart, quite simple. It’s all about getting a website to rank higher up on Google. Okay, maybe that’s an oversimplification but you get the idea. A good agency is made up of a bunch of people doing that and related work all day long.
The tricky thing is that it’s not really as straightforward as it sounds. A lot of the work is a mix of different approaches, both technical and creative, all with the end goal of getting more organic traffic coming to your website.
Ideally, this means more potential customers seeing your business, and coming to you, rather than a competitor.
A good SEO agency takes a two-pronged approach to any project. This includes on-page and off-page SEO. In short, it means looking at everything you can control on the site, along with everything going on outside the website to help it rank for key terms.
The point to take away here is that SEO is not one single thing. It is many things. From technical on-page SEO fixes, to content writing, backlinks, data analysis, and more. The trick is to do this in a way that gets your business found online.
What an SEO Company Really Does?
As with most things in life, the question is really all about how. In this case, it’s a matter of how an agency will do the things they need to do. The answer to that is going to be some combination of specific technical tasks. The exact details don’t really matter so much as the fact that a qualified SEO company is going to have a lot going on behind the scenes.
The key is that a great team handles a wide variety of tasks, all with the intention of getting your site to rank better, driving more traffic, and ultimately more conversions.
Let’s dive into the most important ones:
SEO Audit
Whenever I start working with a new client, the very first thing that I do is a full SEO audit. Think of it like a car inspection. You’re about to take a long trip, so before you go, you make sure you know what’s good, what’s broken and what has the potential to be broken later on down the road.
We always do two types of audits:
- Mini SEO Audit – We perform a basic review of the site’s SEO and identify the most glaring and urgent issues.
- Full Website Audit – Think of this as the advanced option. This is where we go into far more detail about everything that can impact SEO and yes, it can get a bit more technical than the mini audit.
SEO Audit Tools
It is important to approach an SEO audit with the right set of tools and techniques in place to help to facilitate the process. An audit allows us to see the website exactly how Google sees it. To do this, I use a combination of tools to crawl the site and look at on-page SEO, page speed, mobile testing, backlinks, and more. One tool I always use for an audit is Screaming Frog. (More on this in another post.)
It’s no secret that SEO agencies work behind the scenes. SEO audits are the bread and butter of any business looking to improve online rankings and they are often the place where we start with any new website.
It is important to have a strong foundation from which to work. An audit does just that. It gives you an accurate read on the state of the website and the direction for the future. The information you find is used to prioritize quick wins that will move the needle in a short time but also what can be done to grow the site over the long-term. Without this, everything else is just a shot in the dark and guesswork simply doesn’t rank on Google.
Keyword Research
SEO starts with the same principle: discovering what people are actually typing into Google. It sounds painfully simple, but you’d be amazed at the number of businesses that try to wing it without doing the research.
The objective of any SEO company doing keyword research is straightforward. The objective is to know your audience well enough to determine the phrases they type into Google in search of the products and services you offer.
In our case, for example, if we were to do keyword research for the Digital Fortress Agency site, we would expect to find phrases like “best SEO agency” or “SEO agency near me” having significant search volume. Armed with that information, you can then incorporate relevant keywords into your website content so you can appeal to prospects who are already in their purchase stage.
On-Page Optimization
With keywords out of the way, the next area of focus is your website. This can be likened to cleaning up your house before your in-laws come to visit — small details make all the difference. An SEO company may go through a website and tweak title tags, re-write meta descriptions, re-structure header tags or clean up messy URLs so they’re easier to read and understood by both search engines and people.
If a local restaurant wanted to rank on a local search, for example, they could use a title tag like “Best South African Restaurant in [city]” as an attention-grabber for people searching locally. From there, you can rephrase the meta description to something like “Try our authentic Cape Malay cuisine with a modern twist — make a reservation online!”
That meta description alone tells searchers what to expect and then gently prompts them to take action by clicking through. Once on the page, you could then use relevant phrases such as “South African braai in [city]” or “Bunny chow near me” to promote its location, available dishes and menu items. It helps the search engine algorithms understand what the page is all about for sure — but it also helps real, flesh-and-blood people find what they’re looking for, rather than have to hunt for it.
Content Creation and Optimization
One of the inescapable truths about good SEO is that it always comes back to this: the content on your website needs to be something people actually care about. That’s why so much of an agency’s work involves editing and re-editing blog posts, product pages, FAQs, etc., etc., etc. You know, the wordy stuff. Keywords get inserted, yes, but the focus is always on making the content feel helpful, easy to read and stick around for.
It’s not even a hypothetical thing. Organic search is king of the traffic heap for a reason. It accounts for about 53% of all recorded website visits, which is considerably more than say, paid advertising or social media. It’s no accident — people use search engines because they have questions and Google does its best to connect them to helpful answers.
SEO and an agency’s role in this should be thought of as the helping hand behind that process. Let’s say you run a tech blog and you review new products weekly. The in-depth comparisons and hands-on notes (the details only a reviewer who uses the gadget repeatedly can provide, rather than a writer making assumptions about it) will get ranked because it’s thorough and trustworthy, and part of shaping that into the final product is having an agency behind it.
Link Building
Link building, on the other hand, is the thing that all of the SEO clients have heard of but most haven’t actually fully wrapped their head around. Explained simply, it’s the process where when another reputable website links to yours, it’s a small nod of acknowledgement, a quiet “hey, these people are legit.”
It’s crazy to think, but about 66.31% of all web pages have zero backlinks. Zip. Zilch. Nada. That means that almost two thirds of content out there is undiscovered in the eternal abyss, and when your site earns a link, it automatically becomes part of that small collection of legitimized web pages that search engines look at.
An agency will help with this, of course. They will take your product or business and reach out to the right people, whether that’s related blogs, influencers, journalists, niche forums and groups, etc.
If you had an eCommerce clothing store, they could potentially get you mentioned in a fashion magazine or style roundup. It’s the kind of link that has ranking power and also can drive real, interested visitors your way.
Technical SEO
“Technical SEO” is the nice way to refer to all those things that happen in the background of a website. The unseen, underappreciated yet utterly vital aspects of SEO. Page speed, mobile usability, crawling, indexing – simple to explain but decidedly not simple to execute well.
Fun fact: Google has revealed that a one-second increase in page load time can lead to a 32% increase in bounce rate. And it’s not like we’re talking six seconds to three seconds either – a two-second difference is still enough for 50% of visitors to leave without reading your H1 heading. Makes sense, when you think about it: nobody wants to wait for a sluggish website, and Google knows it. So if your pages are slow, every other aspect of your SEO work is quietly and unobtrusively undermined without you even realising.
A very basic example might be a new digital agency. They’ve launched a fresh website, and it’s spotlessly optimised in every respect. Their pages load instantly, regardless of whether you’re viewing them on a desktop or a smartphone. Page speed goes up, user experience improves, and typically rankings follow. It’s not complicated.
Local SEO
Local SEO is… well, local. For business that can and do serve customers from specific geographic locations, this is the aspect of SEO that’s all about optimising for that location. Optimising Google My Business listings, local citations, local search results, and so on.
Picture a plumbing business. They’re not going to be optimising to be the best plumber in the country – because the people who want to find the best plumbers in the country are already going to the professional plumbers directory, right? But they do want to rank well in Google when someone in their city or town searches for a plumber. That’s Local SEO.
Analytics and Reporting
Look, a halfway competent SEO agency will keep tabs on the numbers, all the numbers — traffic, keyword movement, conversions, the lot — or you may as well be shouting into the void. The good ones will translate it all for you, too, into nice, easy-to-read reports. Some of these are dry, some of them put you to sleep, but the idea is the same: you see what’s working, what’s quietly drowning, and make choices based on the facts, not hocus pocus.
I’ve worked with agencies that, after a couple of months of hard grafting with analytics, can walk into your office and present you with a nice, fat 30% lift in traffic on a silver platter like a winning lottery ticket. It’s just numbers on a screen, in the end, but if you’re not yourself a numbers person, it’s quite a satisfying thing to see.
Conversion Rate Optimization
This is the funny kind of dark arts-y part of SEO where, having labored so hard to drive all that traffic, you then also have to work to get them to actually do something when they get there. Most people gloss over this, you see; they think of SEO as a one-step process, but it’s not. If all those visitors arrive on your doorstep and have a little stroll around and shrug and leave, then it’s for nothing.
That’s where Conversion Rate Optimization, or CRO, comes in. Your agency will examine your site, run tests, point out ungainly layouts, clumsy features, and all sorts of other things that might be surreptitiously encouraging people to waltz on back out of the door.
One grim stat I hate to trot out but always do: one second of delay in a mobile page causes a 20% fall in conversions. 20%! One second isn’t even enough time to tap your foot twice and your conversion rate has flushed itself down the toilet. I know, I know. Is there something less terrifying?
Alright, how about this: a small, small example I’ve seen time and time again. Optimizing the checkout process of a barebones online store can be the difference between unconverted half-shops and actual sales.
Competitor Analysis
On the slightly skeevy side of SEO is analyzing your competitors and spying on their tactics. The agencies we like will do their homework: follow their keywords, backlinks, content cadence, themes, and all that sort of thing.
Use it as competitive intelligence; not in a “let’s mirror their blog post” way but more in a “where are they blind, and how can we worm our way in before they see us?” way.
User Experience (UX) Optimization
One of my favorite things is how SEO and UX used to be so independent of each other, but, really, they work so well together, they could be Siamese twins.
There are loads of examples of Google rewarding user-friendly, unobtrusive sites (simple navigation, clean layouts, faster page load times, etc.). But when a website just “feels nice” (beyond the point of mechanics), people hang around, they click around, they bookmark it, they return… all the things search engines want to see.
Same stat, Google again, just the way it is: if a website’s page load time increases from one second to three, bounce rate will increase by 32%. Sounds hyperbolic but stick with me. Because, really, most of us have been that browser window. The site drags its feet, you sigh, and off you go back to Google’s uncaring embrace.
Choosing an SEO Company: 10 Questions to Ask
Finding the right SEO company can be a little like dating – you want your search engine visibility to be in good hands and end up with a lot of wasted time, money, and stress with a bad agency. So, to help you out, I wanted to lay out ten questions I believe you should ask any agency before you decide to get serious.
1. Which SEO techniques do you actually use?
SEO is constantly evolving. The problem is that some SEO agencies have not evolved and are still using 10-year-old techniques that don’t work anymore, and some…let’s just say, some agencies may use shortcuts that are…dare I say illegal? Asking about techniques gives you some idea of what goes on behind the scenes. You want a company that is white-hat, results are sustainable and their methods are designed for long term growth for your website.
Look for: References to on page optimization, intelligent keyword research, high-quality content creation and link building that focuses on building relationships and trust with other sites. These are the things that show they know SEO is about serving users, not tricking them.
The Red Flag: If any of their SEO techniques are short cuts or black hat, or they refer to “buying backlinks” or “automated content” or anything similar – RUN! Those results might look good for a few days or weeks. However, the long-term risk to your website is huge.
2. How much experience do you have with my industry/business?
SEO is a lot easier when you’ve done it in your client’s industry or a close sibling of it. If you’re selling SaaS, it’s nice if they understand that industry’s competitive nature, popular channels, marketing lingo, pain points, opportunities, and so on. If you’re a niche retailer, it’s nice if they have worked with similarly focused clients.
What to look for: If they understand your market well, they’ll be able to point to case studies or examples of work from clients that are at least comparable to your business. They will also be able to explain their approach in a way that demonstrates specific experience with clients in your sector.
The Red Flag: They give you a blank stare, and the only thing they can come up with is “clients” like “Microsoft” and/or “all kinds of industries”. Great, but let’s move on to the next one.
3. How do you measure success in SEO?
SEO is NOT a numbers game and should not be. And it’s not “ranking #1 on Google”. It’s nice when that happens, but success in SEO is much more meaningful when defined in terms of organic traffic growth, engagement metrics, and ultimately conversions that matter.
What to look for: The agency should be able to articulate which KPIs they monitor, why, and how (tools, methodology). They should be able to tell you about their reporting frequency, and they should be able to show you a sample report.
The Red Flag: They can only talk about rankings. Or, they aren’t data-driven in their approach to reporting, communication, and SEO in general.
4. How soon can I expect to see results?
SEO isn’t magic. It takes time, patience and consistent, diligent work. If someone is promising you instant top rankings, or claiming they can have you at “#1 in a week”, take that as your cue to start running in the opposite direction as fast as you can. Solid, sustainable growth takes time. It’s a slow and methodical process, like a garden.
What to look for: An honest agency will provide you with a realistic timeline based on your industry, competition and goals. In many cases, you could start seeing some noticeable changes within three to six months (higher traffic, rankings, etc.). The larger the results, the longer it will naturally take.
The Red Flag: Any business guaranteeing first-page results in a few weeks is either not doing the work properly (or at all) or utilizing shady methods that could potentially damage your site in the future. SEO is a marathon, not a sprint.
5. Do you have any case studies or success examples?
You want to make sure an SEO agency can get results, and not just talk a good game. This is especially true if you have a business that’s similar to past clients of the agency. There’s something to be said for seeing how an agency can apply their approach to your unique situation.
What to look for: An agency that has successfully helped clients in the past should have case studies to show for it. You don’t want over-the-top marketing speak here, but actual before-and-after results with numbers to show performance. Traffic increases, ranking improvements, and conversion rate boosts are all solid things to highlight in a case study. Bonus points if they can walk you through the strategy they used, and how they measured progress toward a tangible outcome.
The Red flag: An agency that can’t provide solid examples or shies away from answering the question is either a.) inexperienced in your field or b.) untrustworthy and not being transparent.
6. What is included in your SEO services?
SEO is an umbrella term for a lot of different activities, many of which are often grouped into areas like SEO consulting, onsite/on-page SEO audits, on-page/on-site SEO optimization, local SEO, link building, technical SEO, content marketing, online reputation management, and results reporting. Understanding exactly what’s included in the service you’re paying for ensures the agency can actually provide what you need.
What to look for: You should get a clear and concise answer here, with elements that can include keyword research, content creation, SEO audits, on-page/on-site optimization, link building, performance tracking, and more. The agency should also be willing to point out what tools they use to track and report on performance improvements and changes to your site.
The Red Flag: An unclear or generalized answer to this question may mean they aren’t covering all of the bases when it comes to SEO services. You may be paying for a service that’s less than what you actually need.
7. How do you stay up to date with search engine algorithm updates?
Google and other search engines are not stagnant. Their algorithms change frequently – some updates may impact your rankings only slightly and gradually, and some (Google’s “Big Gulp” updates, as we call them at Plotnine) can drop a website or send it soaring in one fell swoop.
For instance, in 2022 Google published a total of 4,725 changes to search. That’s an average of 13.0 updates each day, from new ranking signals to algorithm improvements to updates to their user interface.
If a digital marketing agency is not keeping up with these updates, the SEO strategy they implemented last month is going to start becoming less and less effective in no time.
What to look for: While it’s normal for an agency to not be aware of every little update or tweak made to the search engines, it should generally have a way to account for its awareness of the state of the industry. You will see this in a response where an agency discusses how it keeps up with changes, whether it’s reading SEO and tech news, attending events, testing strategies, running A/B tests to find new solutions, or something else.
The Red flag: Dismissive of new updates or has no system for keeping informed. Your SEO team needs to be agile, which won’t be the case if they’re not aware of the current state of search engines.
8. How do you deal with website penalties or issues?
On the topic of changes and updates: sometimes, even with the best intentions, a website can run into problems. Whether that be due to a Google update, a link issue, or a technical issue or glitch, sometimes websites can take a nosedive.
In these situations, you’ll want a team that rolls up their sleeves and figures out the issue – rather than shrugging, panicking, or putting off the investigation.
What to look for: You should expect the agency to be able to explain to you how they identify issues, including penalties – such as abrupt traffic drops or changes in ranking or site visits from unusual referral sources, among others – and to describe how they would go about troubleshooting and resolving issues if they occurred. This could mean conducting a thorough audit of the site, identifying and disavowing bad links, working on technical SEO to identify and correct issues, and so on.
The Red Flag: Dodges the question, can’t answer specifically or confidently, and does not appear to have experience with identifying and fixing website penalties or issues.
9. How do you perform link building?
Link building is one of those SEO processes that sound easy but can easily be performed wrong. Having the proper backlinks can be beneficial to your rankings. After all, it’s like a vote of confidence from another domain. A poor-quality link or spammy link? Well, that could be detrimental. In fact, in the SEO community it’s often joked that quality over quantity is king. In surveys, close to 94% of SEOs claim that 1-3 strong relevant links are better than 50-100 weak links.
What to look for: A great SEO agency will prioritize earning links. This includes posting guest articles on high-quality blogs and websites, partnering with relevant sites, and performing outreach. An emphasis on relevance and domain authority will shine through.
The Red flag: Erm, buying links? Link farms? Those are quick red flags. Obviously this sort of behavior will put your site at risk of ranking penalties or even suspension by search engines. A reputable SEO agency will not even consider this as an option. They will also emphasize natural, “white-hat” strategies. If they don’t mention it, it’s probably not part of their strategies.
10. How will you communicate with me and how often will I receive updates?
SEO is a long-term strategy so you’ll want to know that you’ll be in the loop. You’ll want to know what’s going on, what’s working, what’s not working. Great communication not only helps with transparency, it also helps build trust. Being able to see results as they happen really helps you understand the value of the work.
What to look for: Ask them exactly how they keep you in the loop. This can take the form of weekly/monthly reports, scheduled calls to go over performance, or response times to inquiries. It should be easy to track performance and ask questions as needed.
The Red flag: If they can’t give you a straight answer on communication, or it sounds like they only do so when contacted, be wary. The longer the pause on communication, the more likely it will be to drive dissatisfaction.
Case Study – Invisible to Top-Listed in 9 Months
This is a local moving company, Quality Relocations. When they came to us, they had one issue in particular. You guessed it – they were invisible. Despite great service and a solid product, they were in the same boat as 90% of local businesses: they did not have a single online presence.
The business owner was keen on results–but wary of SEO companies that overcharged or underdelivered. This is understandable, as it’s a common concern amongst business owners, but he got lucky and found us.
Our strategy for them was built on trust, and focused on results that mattered: locally. Our strategy was simple, but effective:
- Solid Foundation: We built a brand new, fully functioning, SEO-focused website. No technical jargon, no unnecessary features – just a site built to perform.
- Local Focus: Heavy work was put into their Local SEO, including optimizing their GMB and generating authentic customer reviews. A few small steps, but in the right local spots.
The result? Nine months later (that’s less than a year, for those who don’t love numbers), they had gone from invisible online, to consistently ranking in the Top 3 on Google for all of their relevant search terms. Today, the owner receives quality leads, day in and day out without having to pay a cent for Google Ads or Facebook Ads and can focus on what matters to him: running his business.
Sometimes, all it takes is a solid foundation and local know-how to overtake the big promise makers.
10 Warning Signs You May Be Partnering With a Bad SEO Company
- SEO Service With Instant Results – If someone says you can reach number one in the first few months then you should be cautious, as most likely they will be using a black-hat technique, or may at some point be cheating that may have a negative effect on your website and result in Google penalising your site.
- No Explanation of What They Are Doing – Google do not like people gaming the system. You should always be able to view an explanation of the SEO process and every step they are taking when you are speaking to a good SEO company.
- Keyword Stuffing or Link Farms – Keyword stuffing, link farms, hidden text, cloaking or doorway pages might seem like attractive options if you are after instant gratification. But the fact is, these are some of the worst things that you can have done for SEO purposes. Good search engine optimisation companies will not even entertain the thought of using these short-cuts.
- One Size Fits All Approach – Search Engine optimisation that is not targeted to your specific industry, business goals and traffic sources will be ineffective, and will not drive the targeted results you desire. Be aware of SEO packages that seem generic or “ready made” for just anyone.
- A Lack of Contact – If you cannot get hold of your SEO company or you feel they are not listening to your needs or updating you with progress this is a definite red flag. You need your SEO company to not only work for you but to be your partner and consultant in any SEO campaigns.
- Failure to Provide Regular Reporting – Reporting is a huge part of any SEO firm, if they aren’t reporting to you on some level of performance, how are you even supposed to know if they are doing anything at all, even if it’s just one or two incremental changes in the short term.
- Rankings-Obsessed – Rankings are a part of SEO, but they are not everything. Traffic, conversions, and user experience matter too. If an agency is fixated on moving numbers on a graph and doesn’t talk about any other aspects of SEO, they’re not a good fit.
- Big Promises for Guaranteed Success – SEO is not an exact science, and no one should be promising guaranteed first-page rankings or other “unrealistic” sounding time frames. SEO is a long-term strategy, so an agency should be as well.
- No Emphasis on Quality Content – Useful, unique, and engaging content is one of the most important parts of quality SEO. If they don’t talk about building content for your audience and clients, they aren’t focused on real growth.
- Outdated Practices – SEO is an ever-changing field, so if the company you are looking at isn’t aware of recent algorithm changes, new trends, or up-to-date best practices, your site will be left behind. A good SEO firm will be curious, knowledgeable, and adaptable.
Read more about the 11 Red Flags when you choose an SEO Agency.
FAQs
How much should I expect to pay for SEO?
SEO pricing varies, and to be honest, this is part of the problem. It varies by industry competitiveness, scope of work, and services required. Some companies pay a few hundred dollars a month for some assistance, while others are willing to shell out a few thousand monthly for a large-scale effort.
Why should I use SEO for my business?
SEO is all about ensuring people can find you. When your site shows up in search results more, you’ll see more clicks, more brand awareness, and—when you execute properly—more inquiries and sales.
Can SEO rank my site number one?
Short answer: No. Long answer: If someone tells you they can guarantee you number one, I would be weary of their service. Google is always updating its algorithm, so earning (and maintaining) that coveted spot is never guaranteed. What a reputable SEO service can do is give your site the best chance of rising as high as possible by employing Google-approved best practices.
What is the difference between organic and paid SEO?
Organic SEO is building your site to provide the best possible content, links, and UX in the hope of climbing up the rankings. Paid SEO is where you simply pay to show up in the results. They both can be effective, but are very different.
How do I know if my website is SEO optimized?
In general, a good SEO site loads quickly, has solid UX on mobile, and answers people’s questions. If you are ranking for the right keywords and your visitors are engaging with your content, you’re probably on the right track.
What do I do if my SEO campaign fails to deliver results?
There can be cases where SEO fails to live up to its promises or targets. If your SEO campaign is not delivering desired results, you need to find the best approach to resolve this situation. Reasons behind slow or no results can be many. Keywords not being appropriate for the content, lack of quality content and increased competition are a few examples.
Is it possible to improve the UX of my website with SEO?
SEO is not only about making your website visible and accessible to search engines. Most of the on-page optimization measures involved with SEO overlap with enhancing UX (user experience). Navigation, load speed, consistent and easy to use site layout, especially on mobile view are some areas of your website that are important for both SEO and UX.
What is local SEO and how important is it for my website?
Local SEO is search engine optimization for location-specific searches. If your business has a physical location or is targeting a specific region for its products or services, then it is very important for you to be visible to local search queries. Terms like “electrician near me” or “dentist in Durban” are extremely valuable for local businesses.
Do search engine algorithms have any effect on my SEO activities?
Yes, search engines like Google or Bing are always changing their algorithms. It can be either minor updates, or major updates that send shockwaves across the online world. It is important to stay informed of such changes so that your SEO efforts are not misaligned and remain on the right track.
How do I know if my SEO campaign is progressing or not?
Keyword rankings, traffic, and conversion rates are some of the basic progress tracking tools and reports you can use to find out how your SEO campaign is doing. Google Analytics is a widely-used tool that helps measure most of the factors on which SEO progress depends.
Key Takeaways
- SEO is a powerful strategy for increasing your online visibility and driving traffic to your site.
- When choosing an SEO company, ask the right questions to ensure they align with your business goals and use ethical practices
- Keep an eye out for red flags, such as overpromising quick results or using unethical tactics.
- SEO is an ongoing effort, and choosing the right partner will make a significant difference in your long-term success.
Conclusion
Hiring an SEO company is not just another step in the checklist of setting up a business. It actually defines how your business will be seen online. So by asking a few important questions and getting a good sense of how they approach the work behind the scenes, you’ll make short work of spotting the real experts…and avoiding those who are not.
As a final note, I always suggest to those who are new to SEO that it is always better to view it as a long-term investment, rather than a “get rich quick” solution. If you can find a partner that understands that concept, your visibility will improve, your traffic will increase, and, before you know it, those changes will start to appear where they matter most: on the sales sheet.
