Bellissima Countertops
Bellissima Countertops provides premium granite and quartz countertops, along with complete bathroom and kitchen renovation services, to customers.
Bellissima Countertops has been operating for more than eight years in Cape Town, delivering custom natural stone countertops through their complete design, manufacturing, distribution, and installation services.
The company operates its showroom in Kraaifontein, near Cape Town, while maintaining exceptional standards in every project they undertake.
Lead Time: 3 months
Sector: Kitchen and Bathroom Remodeling
Target Type: Homeowners, Renovators, Contractors
Demographic: Middle to high-income homeowners in Cape Town
Website Goal: Increase targeted traffic, generate leads, and improve conversion rates.
Services: SEO Audit, Keyword Research, Technical SEO, Onsite SEO Optimisation, Content Optimisation, UX Optimisation
560%
Increase in Qualified
Leads and Sales
The Challenge
Bellissima Countertops operated successfully in their local market but struggled to draw online visitors and generate sales inquiries.
The company maintained a good reputation in Cape Town but faced difficulties competing against other businesses in the competitive kitchen and bathroom remodeling sector.
The company lacked online visitors, which made it impossible to grow their customer base and find new clients.
Bellissima understood that they needed to draw specific website visitors and create a continuous flow of sales leads through their website to remain competitive.
Their lack of online strategy prevented them from capitalizing on digital market opportunities, which were becoming more prevalent in the modern business environment.
Keyword Research
The current keyword approach of Bellissima Countertops failed to bring in suitable website visitors because it did not match the search behavior of potential customers.
Their inability to identify appropriate keywords prevented them from connecting with people who actively sought countertop and renovation services in Cape Town.
ExoMedia performed detailed keyword research to find popular local search terms with high volume and minimal competition. The research team found popular search terms, including "granite countertops Cape Town," "kitchen remodel Cape Town," and "bathroom renovation South Africa," which received many searches but had limited competition.
The research allowed us to find potential customers who showed readiness to buy products.
A website's content becomes more effective when it matches the actual search terms that users enter into search engines.
The correct keyword implementation enabled Bellissima's website to achieve better search engine positions for relevant search terms, thus increasing its online visibility.
The implementation of new keywords led Bellissima to achieve better search engine rankings for their most important search terms.
The website received more organic traffic because it started showing up in front of the correct audience. The company received more specific leads after implementing their enhanced keyword strategy.
Technical SEO
The website of Bellissima faced multiple technical problems that blocked its ability to achieve good search engine rankings before the website transformation.
The website experienced poor search engine rankings because users faced slow page loading times, mobile optimization issues, and encountered broken links, which created a negative user experience.
The team at ExoMedia performed a complete technical SEO assessment followed by essential problem resolution.
The team worked to enhance website speed and mobile usability while fixing all website errors, including broken links, missing images, and incorrect redirects.
The implementation of structured data by our team improved search engine understanding of website content.
A website that receives proper technical optimization becomes accessible to search engine crawlers.
On-Page Optimization
The search engine optimization of Bellissima's website remained incomplete, which prevented it from achieving better positions in search results for relevant terms.
The website failed to achieve organic traffic because its title tags and meta descriptions, header tags, and image alt texts were not properly utilized.
ExoMedia performed a complete optimization of all essential on-page SEO components. The team modified title tags and meta descriptions to contain specific keywords, which also delivered user-friendly content to search engine users.
The website structure included proper header tag implementation (H1, H2, H3) and all images received descriptive alt text containing relevant keywords.
Each page needs on-page optimization to help search engines understand its structure while delivering an optimal user experience.
The optimization of essential page elements made Bellissima's content more discoverable while improving its chances to achieve relevant search engine rankings.
The website optimization of Bellissima's essential elements made the site more accessible to search engines and users at the same time.
The enhanced on-page elements brought better search engine positions and higher click-through rates, which resulted in increased organic website traffic.
Content Marketing
The website of Bellissima needed consistent high-quality content to attract visitors and boost its search engine positions.
The website failed to attract returning visitors because it lacked fresh content, and search engines could not find enough relevant material to boost its search engine rankings.
ExoMedia created a content marketing plan, which included blog articles, customer feedback, project examples, and product information pages.
Our content strategy produced educational materials that solved typical kitchen and bathroom renovation challenges, including material choices, renovation advice, and maintenance advice.
Content marketing delivers useful content to users, which helps the brand build its position as a leading authority in its market sector.
The website becomes more attractive to visitors through content marketing while search engines boost rankings because the site receives more keyword-rich content.
The website received better engagement and search engine optimization through our implementation of new, well-researched blog content and informative website materials.
The website transformation into a valuable resource for potential customers led to enhanced authority status, which generated organic website traffic for Bellissima.
SEO-Friendly UX Development
The user experience (UX) on Bellissima’s website was not optimized for conversion, and navigation was clunky.
The website presented users with challenging information access, which resulted in elevated bounce rates and reduced visitor interaction.
The website received a complete redesign from ExoMedia, which placed user experience at the forefront of its development process. The website received mobile optimization and simple navigation, which enabled users to locate their needed information quickly.
The website design included purposeful placement of calls-to-action, which promoted conversions while maintaining an attractive yet operational design.
The development of user-friendly websites with search engine optimization in mind creates an optimal user journey that follows SEO guidelines.
The website redesign improved navigation and visual appeal, which resulted in better user engagement, reduced bounce rates, and enhanced search engine rankings for Bellissima.
The website redesign led to better user experiences, which resulted in longer website sessions and higher conversion rates.
The improved website navigation, together with its user-friendly design structure, resulted in lower bounce rates and higher sales inquiry numbers for Bellissima.
The Results
ExoMedia developed an educational website that combined user-friendliness with search engine optimization principles to achieve better search engine results. The website required optimization for search engine visibility to reach customers seeking countertop and remodeling services in Cape Town.
The website optimization through ExoMedia's solutions achieved two main goals: educating visitors while converting them into qualified leads. The website transformed into an efficient sales instrument that drew more specific visitors, resulting in better conversion rates.
The implemented strategies by ExoMedia produced fast and substantial results.
- The website received 1,800 monthly targeted visitors through organic traffic, which increased by 8.4 times following the optimization efforts.
- The combination of SEO and content marketing strategies led to a 460% increase in sales inquiries, proving their effectiveness.
Bellissima Countertops receives continuous inbound traffic along with qualified leads through their website.
Scope and Resources
- The website underwent a complete structural transformation, which improved user experience and search engine optimization.
- The team performed keyword research and implemented technical SEO, on-page optimization, and developed content strategies.
- The team created optimized content and blog posts to boost website traffic and enhance online visibility.
The team at ExoMedia collaborated with Bellissima Countertops to execute their comprehensive strategy through web development and SEO and content creation services. The joint work between the teams produced significant growth in website traffic and sales inquiries, ultimately establishing Bellissima as a leading force in its competitive market.
Technical Tools:
SEMrush, SurferSEO, RankMath, ChatGtp, and Screaming Frog Seo Tool.
SEO Services
Technical SEO, Keyword Research, On-Page Optimization, Content Marketing, SEO-Friendly UX Development
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