Elite Kitchens
Elite Kitchens is one of the top kitchen design and installation companies in Cape Town, South Africa. They have build up a solid reputation for delivering custom, high-end kitchen solutions to people in the Western Cape.
Elite Kitchens Specializes in luxury, made-to-measure designs. They combine craftsmanship with personal services. They turn ordinary spaces into functional masterpieces.
Despite their great offline reputation and industry leadership, Elite Kitchens were struggling to translate this into an online presence. So they partnered with us at EcoSEO to get online. They wanted to get more high-intent visitors and convert them into paying clients.
Elite Kitchens was hitting a brick wall with their website. Though they’re a top kitchen design company in Cape Town, their site wasn’t pulling in enough organic traffic. Local SEO? It was non-existent.
Lead Time: 6 Months
Sector: Home Improvement / Kitchen Design
Target Type: B2C
Demographic: Homeowners in South Africa, particularly those seeking luxury, custom kitchen designs, aged 30–55, with a focus on urban and suburban areas.
Website Goal: Increase organic search traffic, enhance conversions (appointment and brochure requests), and improve overall brand authority in the kitchen design sector.
Services: SEO Optimization, Technical SEO, On-Page SEO, Content Strategy, Local SEO, and Link Building
96% Boost
In ‘Request an Appointment’ leads
The Challenge
Even though the company was seen as one of the best installation companies in the Cape Town area they were facing major significant challenges with their website’s search engine visibility and overall user engagement.
Here’s we found what was going wrong:
- Technical issues: We found over 300+ broken backlinks and messy internal links that were killing the websites SEO.
- On-page SEO was off: The Titles tags, the meta descriptions, the headers — none of these were optimised for the keywords their customers were searching for.
- Local SEO was missing: This was a big nono - Without local focus, the company were invisible to nearby clients in the Cape Town area, searching for kitchen design.
- Content wasn’t working: We found that the website’s content was not working for either users or searching. It was not matching what visitors were looking for. Thus engagement was low and keywords were missing the mark.
- Broken backlinks were stealing authority: A big no-no in SEO. Those dead links were losing SEO juice and hurting the site’s reputation with Google.
The Solution
EcoSEO went full-on SEO and tackled everything — technical SEO, on-page fixes, local SEO, and fresh content.
- First up: a deep technical audit - We fixed over 300 broken backlinks and brought back lost link juice, making the site easier for Google to crawl.
- Next, we added schema markup - With schema, you help search engines understand the site's pages better. You can also get search engines to show rich snippets in the results.
- On-Page SEO Edits - For on-page SEO, we fine-tuned key services pages with kitchen design and even local keywords. Titles, meta descriptions, headers — all were revamped for maximum impact.
- Local SEO got a boost too - We polished up the Google My Business profiles and optimised location-specific showroom pages to catch local shoppers.
- Content Optimisation - Finally, the SEO Team rolled out a new content strategy with high-quality blog posts and case studies. Onsite Optimisation is not just about keywords — it helps position Elite Kitchens as a trusted authority in the kitchen design world.
Technical Seo Audit
Elite Kitchens' customer had some serious technical SEO issues holding them back on the internet.
We found that broken backlinks and a messy site structure were killing their SEO website rankings. We started out with a detailed technical audit (Screamingfrog and GSC), identifying every major issue and mapping out a plan to fix it all.
Using our step-by-step plan, we cleaned up the mess to build a solid SEO foundation for the website.
Tools We Used:
- Screaming Frog SEO Spider: We used the tool to crawl and re-crawl the website to find all the internal broken links, all 404 errors, and any site structure issues.
- Google Search Console: The GSC showed us crawl errors and performance issues. Using the guide, we were able to fix all these issues.
- Sitebulb: The SEO tool helped us map all issues and improve internal linking for better crawlability by the search engines.
- Ahrefs: This powerful SEO tool helped us dig deep into the backlinks. We found all the toxic or broken backlinks. We disavowed the bad links and fixed what we could to boost authority.
- SEMrush Site Audit: We scanned for duplicate content, missing tags, slow pages — and prioritised what to fix first.
Using these tools, we methodically fixed Elite Kitchens’ technical SEO issues. The result? A big boost in search rankings and site performance.
Fixing Broken Backlinks
There were nearly 300 broken backlinks holding Elite Kitchens back. These dead links meant lost link equity and weaker domain authority.
We ran a deep backlink audit to find every broken link. Then we redirected them to active, relevant pages on the site.
This helped recover lost link power and gave their SEO a big boost.
How did we find these broken links?
- Ahrefs: Found broken backlinks and gave us the full picture of their backlink profile.
- Google Search Console: Tracked the redirection status and hunted down any leftover 404 errors.
- Majestic: Double checked backlink data to make sure nothing slipped through.
Boosting Schema Markup
The site was missing important schema markups. Without them Google couldn’t understand the content or show rich snippets that grab attention.
We added schema for key pages: local business markup for showrooms, plus product and service schema for kitchen design offerings.
This helped search engines read the site better and improved how the listings looked in search results.
Tools we used here:
- Schema Markup Generator: Created structured data quickly and accurately.
- Google Structured Data Testing Tool: Tested and validated every markup to avoid errors.
On-Page SEO Overhaul
The site’s on-page SEO wasn’t great. Titles, meta descriptions, headers — none were optimized for the right keywords.
We focused on optimizing these critical elements especially for core landing pages and service areas.
By aligning content with high value kitchen design and local keywords we increased their chances to rank higher.
Local SEO & Google My Business
Another problem was that Elite Kitchens hadn’t fully optimized its Google My Business profile or showroom pages, which limited its visibility in local search results and Google Maps.
We tuned up their local SEO by optimizing their Google My Business profiles and showroom pages.
Tools for Schema and SEO:
- Schema Markup Generator: Built structured data for local business and service pages.
- Google Structured Data Testing Tool: Made sure schema was error free.
- Rank Math: Used on WordPress to keep schema consistent across the site.
Content Strategy
The website lacked a content strategy and the existing content wasn’t targeting keywords or customer pain points.
We developed a content strategy that answers customer questions, offers tips and positions Elite Kitchens as an authority in bespoke kitchen design.
We created blog posts, case studies and service pages that targeted high volume keywords and user intent.
Technical SEO Tools Used:
- Yoast SEO: Tweaked metadata, titles and headers on WordPress pages for keyword alignment.
- Google Keyword Planner: Researched high value keywords like “bespoke kitchen design Cape Town” to target user intent.
- Surfer SEO: Optimised content for keyword density and on-page SEO best practices.
The Results
In just 6 months EcoSEO’s work delivered amazing results for Elite Kitchens:
- Organic Sessions: 60% increase in overall organic sessions Q1 2024 vs Q1 2022.
- Appointment Leads: 96% increase in ‘Request an Appointment’ leads in the first 6 months.
- Brochure Requests: 66% increase in ‘Request a Brochure’ leads in the first 6 months.
- Non-Branded Traffic: 42% increase in non-branded traffic, 38% in the first 6 months.
- Local Market Impact: 93% increase in ‘Request an Appointment’ leads and 209% increase in ‘Request a Brochure’ leads in local markets.
Technical Tools:
SEO Optimization, Technical SEO, On-Page SEO, Content Strategy, Local SEO, Link Building
SEO Services
Technical SEO, Conversion Optimisation, Press Release, Link Building, Conversation Rate Optimisation, Mobile Optimisation, Website Speed Optimisation
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