How to Write SEO Content

How to Write SEO Content?

Avatar for Simon ShawSimon Shaw
SEO content writing is a weird balancing act between two audiences: Google, and real people. It’s a little strange at times. You want your pages to rank on Google. That’s a given. But you also want someone to read your content. More than that. You want them to sit down ... Read More
Must have seo tools for SEO Agencies

Must-Have SEO Tools for SEO Agencies

Avatar for Pears JobsPears Jobs
Over the last few weeks, you may have read some of our blog posts, seen our social media posts or received our email newsletters on the topic of “must-have SEO tools for agencies”. OK, so we are not going to pretend that a phrase like this does not send the ... Read More
How Reputable SEO Companies Avoid Black Hat Tactics

How Reputable SEO Companies Avoid Black Hat Tactics

Avatar for Pears JobsPears Jobs
Unfortunately, there are some SEO companies out there that rely on the old black-hat methods — the shortcuts that abuse the system to try and get short-term gains. They may work for a while, but the long-term effects of those methods are damaging. Penalty after penalty, lower and lower rankings ... Read More
How SEO Companies Stay Ahead of Algorithm Changes

How SEO Companies Stay Ahead of Algorithm Changes

Avatar for Pears JobsPears Jobs
SEO is a moving target, and how SEO companies stay ahead of the algorithm changes is key to online visibility. The biggest challenge for SEOs is keeping up with the frequent algorithm updates from search engines, especially Google. Google makes thousands of changes to its search engine every year, including ... Read More