WHO ARE WE?
EcoSEO’s Story: Grew a South African SEO company from Small Office in Cape Town to National Agency in South Africa.
Our Story
You may not know this but the story of EcoSEO began in 2015. At the time we were known by a different name, SEOLand, and were operating out of a small office in Cape Town with unlimited cheap caffeine and big dreams.
Our mission was to cut through the industry buzzwords and marketing gimmicks to provide a tailored, transparent, affordable SEO service that delivers results that businesses want and need. The type of results that really count.
Results like more website traffic, more enquiries, more sales.
EcoSEO’s History & Milestones
Fast forward to 2017, and with a sharpened focus and a rebrand as EcoSEO, the story took shape with an SEO company that proudly embodies our core values of sustainable, ethical, and high-performance SEO that’s built to last. Over the following years, we’ve continued to operate largely under the radar, but in that time, we’ve quietly established ourselves as one of South Africa’s leading SEO agencies.
Sure, we’re a lot bigger than when we started, but the secret to our success hasn’t been magic. It’s just been years of building on what works, letting go of what doesn’t, and being laser-focused on helping businesses achieve their online goals.
As we reflect on our journey, we thought we’d take a look at the significant milestones in our company’s growth and the lessons that we learnt along the way.
2015 – EcoSEO as SEOLand is born
While 2015 seems like it was aeons ago, it’s where the seeds of EcoSEO were sown. As SEOLand we launched in Cape Town, providing bespoke SEO strategies for the small businesses that wanted to play in the big leagues, even when their budgets said otherwise. It was (and still is) hard graft, but it was those early days that set the foundations for EcoSEO today.
2017 – Becoming EcoSEO
This might not seem like a major milestone, but EcoSEO’s rebranding from SEOLand was more than just a name change. Our new moniker needed to align with who we were, as well as what we wanted to become: a provider of transparent, accountable, effective SEO with a focus on helping businesses succeed. A few months prior to the rebrand, we started working with clients outside of the Cape Town area, which led to a few early, experimental tweeks in our approach.
2019 – Expanding Nationally
SEO is a numbers game, so when the big three — Johannesburg, Durban and the other major South African metros — got added to the mix, EcoSEO had a firm idea of what clients were looking for, and what it would take to meet those needs. As a result, we slowly started to gain traction and recognition as a South African SEO agency that not only has its act together, but also reliably produces results.
2024: Industry Recognition
2024 was a great year to be in SEO. The invitation to be a speaker at the SA Digital Marketing Conference is something we’re incredibly proud of, and in many ways, a marker that we’ve arrived as an agency. What’s more, being invited to share our knowledge with other industry professionals was a validation of the hard work, experimentation, successes and failures that led us to this point.
2025 – And It Goes On…
Today, we rely on SEMrush and Ahrefs to both plan and measure the impact of our SEO strategies. It’s a continuing evolution of the tools and methods at our disposal, but above and beyond tools is an understanding of where, when and why to implement SEO services for clients across South Africa.
What We Do
At EcoSEO, we provide a comprehensive range of SEO services, including:
25+
Years
Of Experience
Let’s Talk About People
SEO experts, program managers, and creative individuals from all walks of life, our team members have a common interest and passion for organic search. No matter what the role at EcoSEO, our people are the foundation of our strategies and execution. We do this by building relationships with each other and our clients to create the most effective and personalized experience. From in-office brainstorming to tackling challenges together, we’re just as invested in the steps along the way as the results. Meet the people who put their know-how, creativity, and drive into every project, and see what the difference is.
Liam Mulder
Project Manager
Tyrone Ryley
Head of SEO
Anna Botes
Digital Strategist
Amy Smith
Head of Analytics
Chelsea Hall
Client Liaison
Dora Davids
Accounts
EcoSEO’s Culture
Words are one thing. Action is another. For us, it’s how we work. EcoSEO’s culture is built on caring, for the earth, our clients, and each other. We incorporate this into our business by instilling a sense of responsibility when making decisions or delivering results. In fact, we value sincerity above all. For us, this means creating transparency with clients in our relationships, solutions, and problem-solving.
Our professionalism goes hand in hand with an honesty that is both real and humble. Every person is free to speak up, share ideas, and challenge the status quo, which is where real breakthroughs are made. To that end, EcoSEO values equality through embracing diversity in all its many forms. After all, when people see the world differently, they can find smarter, more effective solutions—for us, and, we like to think, for the world.
Mission Statement
EcoSEO is a business growth agency with a clear and simple mission: To support businesses in Cape Town (and beyond) to achieve sustainable growth. That means no short-cuts. No empty promises. No shady “optimisation” hacks. We build sustainable, ethical and honest SEO that generates results. We recognise every client is different and we take time to understand the goals you have, the challenges you face and what success really means for your business.
Whether you’re looking to attract more visitors, improve visibility or convert clicks into real customers, we can help your business to grow in the online world. We like to call it a partnership. Your success is measurable. It’s meaningful and it matters to us.
Our Vision
We believe in a digital landscape where any business, regardless of size, can achieve online success. A world where ethics and quality go hand-in-hand with effective SEO. At EcoSEO, we want to be leaders in making that world a reality.
We aim to show that with creativity, the latest technology and a commitment to excellence, SEO can play a crucial role in transforming how businesses connect with their audiences. That’s our vision for the future. Let’s make it happen.
Awards and Accolades
We are proud to have been acknowledged for our work – and we believe it’s because we are just as passionate about our clients as we are about SEO. But how do you know that a professional and proven digital marketing team can make a difference to your brand? As an energetic and established South African-based startup, or as a leading international company with local presence, our team works hand-in-hand with you to craft strategies that are tailored to your needs and goals – that are flexible, yet drive results. Throughout the years, our knowledge and our dedicated, hands-on approach have opened doors for brands to maximise their online potential. Browse through the awards and recognitions we have received over the years.
Google Analytics Certification
Demonstrating expertise in data-driven insights.
Google Ads Certification
Ensuring proficiency in paid search strategies.
Yoast SEO Certification
Validating knowledge of on-page optimization best practices.
Company Policies
At EcoSEO, we value transparency and ethical practices. Below are links to our policies:
- Terms and Conditions: Read our Terms
- Privacy Policy: View Privacy Policy
- Cookie Policy: View Cookie Policy
- Disclaimer Page: View our Disclaimer
- Accessibility Statement: View our Accessibility Statement
- Security Policy: View our Security Policy
- Fulfillment-policy: View our Fulfillment Policy
Our Exceptional, Recognized Achievements
Over the years, we have been fortunate enough to win a number of awards for our efforts—and, no offense if you are a proud parent of an Oscar winner, but our little awards are about more than just trophies. They are about our commitment to our clients and their successes, every day of the week. Want to see how world-class digital marketing can work to change your brand?
Whether you are a growing South African startup or an established international brand, we will roll up our sleeves and partner with you to design and implement digital marketing strategies that work, time and time again. Because of our skill and experience, we have helped many businesses in reaching their true online potential. Here are some awards that we are proud of, which speak to the heart of the work we do:
Vanguard Vision Awards Winner
In August 2024, EcoSEO was awarded Best Technical SEO Execution at the Vanguard Vision Awards, which covers over 65 categories. This highly anticipated annual award program is all about recognising those digital marketers who show an undeniable level of technical ability, and who can back that up with actual, measurable impact.
Clarity Commendations Winner
In June 2024, we received the Best On-Page SEO Optimization award from Clarity Commendations, which covers over 75 SEO-related categories. This highly-regarded biannual awards program puts a special emphasis on precision and efficacy in digital marketing and winning an award from them is something that we are truly proud of.
Momentum Merit Awards Winner
In January 2025, EcoSEO was named as an SEO Leadership Excellence awardee in the Momentum Merit Awards. Covering over 65 categories, the Momentum Merit Awards are about recognising those individuals and companies in our industry that help to set the standard when it comes to pushing the limits of SEO, and we are thrilled to be a part of it.
Real Solutions
Explore How We Transformed Our Client's Business
EcoSEO’s journey began with a passion for helping businesses navigate the complexities of SEO.
From our humble beginnings to becoming a trusted name in the South African market, our growth is a testament to our client-centric approach and dedication to delivering exceptional results.
Just see these client success stories below:
Retail eCommerce Boost: A local eCommerce retailer of Laser Hair Removal Devices saw an increase of over 560% of qualified leads and sales. The Bareskin online shop also saw a 13 X increase in targeted traffic from SEO.
Cape Stay achieved top 10 rankings on Google.co.za for high-value, industry-specific keywords like “Airbnb cleaning Service Cape Town” and “Vacation rental property management Cape Town.” This success was driven by a refined content strategy, targeted keyword research, and advanced SEO techniques.
Organic Ranking Increase: In just three months, Elevate Interiors saw a 164% boost in organic traffic, over 50 inquiry forms submitted, and a 65% sales conversion rate, with leads generating invoices between R15,000 and R137,000. With a reduced marketing spend of R45,000, the campaign delivered over R500,000 in revenue from digital leads.
Quadrupled Organic Traffic in 10 Months: EcoSEO helped SAGetaways grow monthly organic traffic from 2K to 8K, while boosting keyword rankings to 5.6K, including 400 in the top 3 positions. Improved schema, backlinks, and user experience also led to better SERP visibility, a higher domain authority, and a fivefold increase in traffic from Google Image search.
Boosting Traffic: VitalCare Solutions have seen some major improvement – A 270% Increase in Organic Traffic
