UX & CONVERSION RATE OPTIMISATION SERVICES

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Enhance Website Performance & User Experience

At ExoSEO, we believe that a website should be more than just a set of wires beneath the surface; that a website is an experience, and should have real connection to the people who come to your site.

So, our UX and Conversion Rate Optimisation (CRO) services are all about working to make your site easy and enjoyable to use, more engaging, and more effective at turning those visitors into valued customers.

We use real data, user testing, and strategic design improvements to ensure that your site is not just getting clicks…but it’s earning trust, attention, and action.

In fact, the businesses who invest in a solid, complete UX strategy can see conversion rates that are 400% higher than the norm. That’s not a statistic, that’s real difference.

Landing pages, navigation, checkout process – no matter what your site needs, we’ll work with you to develop a plan for your site, your visitors, and your goals.

ECOSEO SEO-FOCUSED UX & CONVERSION RATE
OPTIMISATION SERVICES: What's Included

Website Usability Analysis

We examine your website’s design, it's navigation, and functionality to identify any elements that may frustrate or confuse users (and search engines). Sometimes it’s the small things that matter the most.

User Behavior Analysis

By using heatmaps, session recordings, and analytical tools, we observe how real users interact with your website. For us it is sometimes an eye-opening experience to see where users click, where they get stuck, and what catches their attention. These insights can often lead you directly to the areas that require the most improvement.

Checkout Process

For eCommerce websites, abandoned carts are sometimes the bane of your existence. We streamline the checkout process, eliminate obstacles, and create a seamless experience that encourages shoppers to reach the checkout. More conversions, less frustration.

Mobile Experience

Mobile users have zero patience for slow or clunky websites. We ensure your website loads quickly, looks stunning on different devices, and is easy to navigate on smaller screens – because a frustrating mobile experience can drive your customers away in a heartbeat.

A/B Testing

Can't decide which headlines, CTAs or layouts will convert best? We test multiple versions and let the data decide which one converts best.

Landing Page

We design and optimise your landing pages to make sure they're the best first impression for a visitor, and encourages visitors to take action.

Personalisation

Each visitor to your site is different, so we tailor content and product recommendations to make your site relevant and engaging for everyone.

Page Speed & Core Web Vitals

Nobody likes slow websites, and Google doesn't rank them highly. We do a general SEO audit and then we optimise your website for speed, performance, and Core Web Vitals.

CUSTOMERS REVIEWS

"CRO tripled our checkout rate—awesome! EcoSEO’s site tweaks made a big difference. The user experience is smoother, checkout is seamless and sales are through the roof. Couldn’t be happier with the results!
Kyle R - FantasyOnline

SEO Conversion Optimization - Expand Your Market Reach with EcoSeo

A clunky website is lost sales. If your potential customers get to your website and they and they dont actually know where to go, you most probably going to lose sales.

This is why we offer User Experience (UX) and Conversion Rate Optimisation (CRO) services. With our UX and CRO services, we work to make your site flow naturally and (literally) clicks.

We know that the experience your customers have with your online presence can be crucial to conversion. We work to ensure the best user experience, that your customers come to your site and know what to do, get what they want, and leave happy and satisfied.

The average conversion rate (across industries and traffic sources) is a measly 2.35%. That’s it. The 10% of websites with the highest CRO rates are converting up to three-to-five times that. Why? The websites that are investing in CRO are getting it right, and the numbers speak for themselves.

A properly curated UX combined with sharp CRO efforts means a website that works for your business. A website that makes your visitors’ life easy and enjoyable, and as a result, a site with better conversion.

This is why Cape Town businesses all over the country are putting their trust in our services.

4.7/5

Google Rating

4.8/5

Trust Pilot

Why Choose EcoSEO As Your Customer Journey Optimization Services Company?

Every click counts. And yet, converting clicks into results is where many businesses (local and international) fall flat. For businesses based in Cape Town, or anywhere in South Africa, or indeed, anywhere in the world, EcoSEO can help them make the link between a good website and measurable outcomes. If the needs of the user are put first and foremost, the scaling process for your business starts to become, well, almost… automatic.

More Conversions

First of all, clicks don’t pay the bills, but conversions do. That’s why EcoSEO works tirelessly to ensure that when users on an eCommerce store in Cape Town, or any other locale for that matter, show interest in a product or a service, they do take action. If we zoom in on a tiny interface element like a “Buy Now” button and optimise it for performance, it may seem trivial, but each of these individual levers can compound into meaningful impact, when multiplied over a whole website, month after month. We can shave that last percentage point of friction, tighten the call-to-action copy, and polish the experience such that every interaction leads to a click, a form submission, a subscription, or a sale.

More User Engagement

A website that can hold people’s attention and make them stick around—that’s like gold. We make that happen. Cleaner layouts, smarter content—imagine a blog for a South African service provider that naturally guides your readers through your offerings—more engagement, less bounce, more interaction. People stay longer, browse more pages, and that “stickiness” isn’t just good for users—it sends all the right signals to search engines and paves the way for those sweet conversions.

More Revenue

Let’s be honest, at the end of the day, it’s about the revenue. That’s where our UX and CRO magic really pays off. Think about those high-impact pages that get a lot of traffic and could use some love—a checkout flow optimized to perfection, seeing completion rates double overnight. We’re talking serious business gains, and sometimes we see retailers enjoying a 30% sales increase after a strategically placed tweak. Every A/B test, every interface refinement, every small change is aimed at your bottom line. With our UX and CRO work, your site isn’t just functional—it’s a revenue-generating machine.

Better User Experience

Nobody wants to use a website that’s clunky, confusing or just doesn’t feel intuitive. When customers feel fumble with your site, they’ll be more likely to leave, and less likely to return in future. At EcoSEO, we aim to make your site not just functional, but a pleasure to use. Whether that means streamlining navigation, improving visual design or ironing out mobile issues (ever tried to use a Cape Town restaurant website on your phone, just to be greeted by a non-responsive menu?), our site optimisation approach helps ensure that every click is intuitive, every interaction is smooth and enjoyable. The result is more than just aesthetics—it’s a competitive advantage.

Better Sales

A website that’s easy on the eyes is one thing, but a website that converts visitors into paying customers is another thing entirely. We optimise every aspect of the buying experience, from the information architecture of product pages to the calls to action that gently lead visitors towards making a purchase, to ensure your traffic doesn’t just visit your site but converts. Imagine an eCommerce store with optimised site layouts, faster load times and a smoother checkout process seeing its completed shopping carts triple. That’s not just a stat to boast about; it’s a direct impact on your revenue and an improvement in your site’s ability to drive income.

Higher Visitor Retention

The bane of every website’s existence is the dreaded bounce rate. We work to reduce this by any means possible, whether it’s increasing page load speed or ensuring there are clear calls to action and next steps on a South African blog. By keeping visitors on your site and engaging with your content for longer, we help increase the duration of each session, the frequency of repeat visits and build familiarity with your brand. Over time, a single visitor becomes a loyal customer.

158CLIENTS ACHIEVED TOP 3 RANKINGS

78%ORGANIC TRAFFIC IMPROVEMENT FOR NON-BRANDED KEYWORDS

59%REDUCTION IN AVERAGE BOUNCE RATE

64%INCREASE IN LEAD GENERATION

COFFEE BRU - Local Coffee Shop Boost Website Visits by 20% in Just 3 Months.

ScentForMe - Online Perfume shop sees 302% Surge in Organic Search Traffic

Riverstone Animal Care | Vet Clinic Sees 6.5% Boost in Organic Search Traffic

Visit our Case Studies

6 Steps to Increasing Revenue | Our UX & Conversion Rate Optimisation Process

We use insights from human behaviour, hard data and an understanding of how people tick to eliminate friction, change behaviour and turn more of your traffic into paying customers.

Data-Driven Audit & Baseline AnalysisWe start with a comprehensive audit to identify where people are dropping off or getting stuck. This means crunching the numbers—traffic sources, funnel drop-off points, Google Analytics—and pairing it with qualitative insights from heatmaps, session recordings and sometimes user surveys. The result is a baseline conversion rate and a prioritised list of pages with the most revenue-boosting potential.
Design & Development of Test VariationsIn this stage, we design and develop variations to be tested. We design high-fidelity wireframes and mockups of different variations of your pages, changing elements like headlines, button copy or colour, the layout of forms, or any other features that data suggests could influence user behaviour. Every design decision we make is data-informed, so that the tests are focused and targeted, rather than random or haphazard.
Hypothesis Generation & User Journey MappingWhy do people not convert? We use the insights from our audit to generate hypotheses we can test, as well as map the end-to-end journey of key user personas. We’re particularly focused on sources of friction, cognitive overload and any areas where important elements like CTAs or value propositions might be unclear or missed.
Rigorous A/B Testing & ImplementationWhen the variations are ready, we run controlled A/B tests (or multivariate tests) of them, and measure which version is outperforming the rest in terms of your desired outcome. We only stop the test when there’s statistical significance before declaring a winner. After a test is complete, we make the necessary changes so that your website is automatically showing the optimised version.
Post-Test Analysis & Iterative LearningAfter a test, we don’t just look at the numbers and call it a day. We also try to analyse the ‘why’ behind them, and gain deeper insights about user behaviour and preferences. This is done so that we can better inform the next tests, and improvements to other areas of the website. This way, your CRO strategy is continually evolving and improving in effectiveness.
Strategy Documentation & Scaling WinsCRO is an ongoing process. We document the entire CRO process, from tests to hypotheses to user insights, in a CRO Knowledge Base. This creates a repository of best practices for your website that you can refer back to or replicate for new pages, products, or services in the future. Winning elements and patterns are replicated across other pages, to have a multiplier effect on conversions, revenue and other key metrics, and compound the value of CRO over time.

FAQ About our UX/Conversion Rate Optimisation Services

What is UX and conversion rate optimisation services?

UX optimisation focuses on making your website more intuitive, enjoyable and easy to navigate. Conversion Rate Optimisation (CRO) targets your conversion rate – turning visitors into buyers. At EcoSEO, we don’t do one without the other. It’s about streamlining your website to improve usability, while also turbocharging your sales or leads at the same time. In a nutshell, we make it *feel* effortless for your visitors to use your website, while working in the background to grow your business.

How does EcoSEO optimise my website’s user experience?

We study how real people interact with your website. We observe what they click on, where they ignore, where they hesitate and where they get stuck. Armed with this knowledge, we redesign the layout, buttons and content so that your site flows more logically and more pleasant to navigate. The end goal? That your visitors don’t even notice any “behind-the-scenes” changes, but that they stick around longer on your site and walk away with a good impression.

What’s included in your conversion rate optimisation service?

First of all, we observe your visitors’ behaviour and find out what elements really stand out, where they hesitate and what factors prevent your visitors from taking action. Based on this information, we test hypotheses: create different versions of the pages, change the calls-to-action, refine the forms or the checkout process. Everything is done to get more people to make a decision and take the next step (fill out a form, subscribe to a newsletter, place an order) without feeling forced.

Can UX optimisation really boost my site’s sales?

Yes, it can. A smooth, intuitive and entertaining website experience means that visitors stay longer on your site, and the more time they spend there, the more likely they are to actually make a purchase. Our work focuses on removing the barriers on the way from the visitor’s interest to a specific action, with the end goal of turning your website into a quietly humming sales engine.

How long do I have to wait to see the results of our CRO services?

In most cases, you may begin to see results in 1–3 months after our team has started working on your project. Results vary based on the goals and your website, and CRO is an ongoing process, but the changes are gradual and measurable. We will also provide clear reports to help you see the exact improvements in conversion rates over time.

How much do UX and conversion rate optimisation services cost?

Costs depend on the website and on the scope of the desired goals. We also base our rates on our full transparency. This means that you will get a clear price breakdown during our first meeting. No hidden costs or fees – only honest recommendations that will suit your budget.

How to contact you?

You can either send us an email or use the contact form on the site. We will respond as soon as possible and are ready to answer all of your questions and help you move on to the next step.