Content that Ranks, Converts and Engages
EcoSEO creates content that’s noticed, and more importantly, gets results. We want to help you speak to the right audience, in a way that’s real and natural to your brand — so you build authority, the right way.
We don’t just write for the sake of it. We explore what your audience is searching for, then produce content around it.
Strategic keyword research and a cohesive plan means we help you ensure your business is visible, where it really matters.
We also ensure our content writing processes abide by Google’s E-E-A-T requirements — Experience, Expertise, Authoritativeness and Trustworthiness.
A fun fact, studies have shown that businesses with blogs generate about 67% more leads than those without. Easy, actionable content has a direct effect on business growth. We know that.
Content plans are modular. They can be as big or small as you want, and are designed to scale as your business grows.
If you want more traffic, better visibility, or improved lead quality — we’ll get your website working harder for you.
ECOSEO SEO-FOCUSED CONTENT CREATION:
What's Included
Content That Delivers
Content is created for a reason, not arbitrarily. We begin by studying the data to find the best search queries for your business that have both high search volume, low competition, and of course, relevance to your product, or service. We then incorporate the relevant keywords in a manner that flows as naturally as possible. There will be no overstuffing or unnaturally formatted sentences and paragraphs. Our copywriting skills will ensure every piece of content is created to both read human, and rank.
Posts That Engage Readers
The posts we create are the ones that readers would most likely want to engage with. Whether it be educational, informative, or even pieces that are created to clarify the gray areas, every single post we put out is created to add value, solve a problem or answer a question that your target audience may be searching for. For instance, let’s say you’re a business owner in South Africa wanting to grow your business online. One of our posts might be titled, “Grow Your Business Online in SA”. The post will use data and be regionally specific while being built around the search queries your audience is making.
Social Media Posts That People Will Share
When it comes to social media, as with all forms of content marketing, we focus on creating content that can be described as native to the feed. Our social media copy is not content taken from another form and forced onto a platform. Instead, we take time to create the best possible social media posts for whichever platform is relevant for you, whether it be X, Instagram or LinkedIn. Whether it be writing posts that get engaged with, using trending topics or adding hashtags or simply getting the brand voice correct, the aim with all of our social media content is to get your audience to share. The more shares your content gets the further it will travel, and the more visitors your website will generate.
A Proper Content Plan
Throwing content out there and hoping it sticks doesn’t work anymore. We get on the phone with you to strategize and discuss your goals, target audience, and your business’s definition of success. We’ll help plan out themes, timing, and types of content that will work best and show you exactly how we plan to measure results. This is the road map to keeping your messaging consistent, and ensuring each and every piece of content you produce is working to strengthen both your SEO and your brand.
Link-Worthy, Authority-Building Content
The best content is the kind people talk about without you even having to scream it from the rooftops. We focus on producing the types of content that are widely referenced by other sites because they’re genuinely useful. Guides, expert insights, original research, the more in-depth your content, the more likely people are to trust and share it. Not only does this type of content help build credibility, backlinks, and a strong boost to your rankings over time, it also sends a signal to Google and your audience that “Hey, these people actually know what they’re talking about.”
Conversion-Focused Web Copy
For many people, your website will be their first real introduction to your brand. That’s why the copy on it needs to get things right from the get-go. We’ll write copy that’s clear, human, and above all, built to move people toward action. From your homepage to your service pages to dedicated landing pages, we’ll use a clean structure, carefully placed keywords, and a voice that directly speaks your customer’s language. The result? Words that work.
CUSTOMERS REVIEWS
“Traffic has tripled and the leads haven’t stopped coming in. EcoSEO knows what they’re doing. Their content strategy and SEO work has completely changed how our website performs. We’re ranking higher and finally getting the right audience. Real engagement, real results.”
Sarah L. - Bru Clothing
SEO Content Marketing That Drives Growth
At EcoSEO we don’t just write content that ranks — we write content that grows your business. That means everything we produce has an objective and a defined way it will affect your bottom line.
Whether you’re local in Cape Town or expanding your horizons globally, we will help you reach the people that matter.
Everything we do is focused on proven performance. We specialise in content that drives traffic, engages people and turns window shoppers into repeat customers. We test and optimise every step of the way, to ensure everything we do will perform.
Did you know? Organic search (powered by great content) drives over 1,000% more traffic than organic social media, making it the highest return channel for long-term visitor growth.
If something isn’t working we fix it. Simple as that. Your success is our obsession — and we won’t stop until you’re seeing results.
That’s why so many businesses trust us. We’re one of the top SEO content marketing teams in Cape Town, and not just for rankings but for real measurable growth.
4.7/5
Google Rating
4.8/5
Trust Pilot
Why use EcoSEO for Content Marketing?
We do not think that content is ‘filler’. We think that content is what gives your website legs and lifts you off the ground. If you don’t have a coherent content marketing strategy then no matter how beautiful your website is, you are destined to remain a distant memory in SERPs. We specialise in writing blog posts, service pages, and online guides which are far more than Google fodder. We write to connect, to inspire trust, and ultimately to drive readers into action. We know that every single word needs to have an objective—to increase visitor numbers, to convert the right people, and to deliver leads. That is what makes EcoSEO different from other content writing companies.
Gain Organic Reach
We want to help you connect with new people who may not know about your business. For us, that means writing content which will organically be found through real keywords. When a person types in “best content marketer in Cape Town” or “top SEO copywriters” your brand name needs to be right there, in their line of sight. An SEO-first approach to blogs and service pages means that your content doesn’t languish in obscurity — it gets found. We are all about driving organic visibility for new markets and new opportunities.
More Conversions, Not Just Traffic
You want more sign-ups, right? More sales, right? More people taking action, right? Of course you do. That’s what it means to grow a business. Here’s the thing, though, more clicks aren’t enough. You can send them all comin’ with some ad campaign or massive SEO push, but what you really want is conversions. So that’s how we approach content: we write with a purpose, with an end goal in mind. Blog with a clear call-to-action, landing pages that lead a prospective customer one step closer to buying from you. Content that attracts the right kind of readers, and then drives them towards action.
Create Trust
Buyers buy from brands that they trust, and trust is hard-earned. But here’s the good news: Trust can be built, one top-quality content marketing piece at a time. When you invest in specialist content like service pages, educational guides, how-tos and more, what you are doing is positioning yourself as the go-to brand, the industry expert. When a potential client is searching for “why local SEO matters in South Africa” you want your brand name to be the first to pop up. And that trust is what will turn every single casual reader into a paying, loyal customer over time. That’s the power of effective content.
Better Search Visibility
Search visibility? We take care of that. Whether we’re crafting a new blog, page, or guide, we strategically use keywords that will make your content pop, from broad terms like “content marketing” to long-tail focused phrases like “SEO content services Cape Town”. That’s how your site gets found, and not buried in search engine results. Industry article or local landing page, we make sure your content shines.
Higher Engagement, Longer Stays
We not only bring traffic to your site, but make sure it engages and sticks around. This is because our content is designed to reel in readers with clear, concise writing, well thought out structure, and sneaky little nudges to make them browse longer. Helpful guides, persuasive product descriptions that turn browsers into buyers, we focus on authentic engagement that matters. More clicks. Longer visits. Better search engine signals — and more wins for your business.
More Return on Every Word
Content that sits on your site collecting virtual dust isn’t doing your business any favours. That’s why every piece of content we craft ties into your conversion goals: leads, sales or brand awareness. No fluff. No filler. Just hard working content. Blog posts, like our Top 5 Reasons to Hire an SEO Agency post , to optimised landing pages designed to convert, we make sure your content doesn’t just get seen, it performs.
Our SEO Content Marketing Strategy | 6 Steps to Rank
Our approach doesn’t involve writing random fluff. Instead, we design highly-targeted pages and guide them to rank.
- Goal Setting & Audience Persona Development First things first: goals. We want to create SEO content that’s going to help achieve the business objectives you have set. Whether that is generating leads or organically driving more traffic to your site. We start with the big picture and the number one question: what do you want to achieve? But it’s not just about the ends, it’s about the means. Who exactly are we looking to reach? We develop a customer persona and find out what they need, what they like, and what they are struggling with. This allows us to develop highly-optimised and engaging content.
- Topic & Intent-Driven Keyword MappingKeyword mapping is a crucial step in the development of our SEO content strategy. Keyword mapping (like anything related to SEO) is no longer about blindly targeting random words and phrases and hoping for the best. This is where understanding searcher intent is important. Intent is key in order to help us predict the types of content the searcher is looking for. For example: is the searcher looking for advice? Or perhaps to compare products and services? Are they looking to take immediate action and make a purchase? Our goal is to think like the searcher.
- Comprehensive Content Outlining & Research We never begin writing an article before outlining. To avoid unstructured and haphazard writing, we not only structure our content before beginning to write but also perform comprehensive research of the current online space. What this means is that we are able to keep a finger on the pulse of what content is already ranking, what gaps have not yet been covered and we structure our article or guide to fill that gap.
- High-Quality, Optimised Content Creation The actual writing begins. We pair creative content writing with search engine optimisation and search intent knowledge in order to create SEO-optimised content that looks great, is informative and ranks. We carefully include relevant keywords in the content, create strong calls-to-action that entice clicks and we know how to weave in what makes your business different and makes it stand out.
- Content Design, Publishing & Internal Linking We know a great article is only as strong as the presentation of said article. We focus on producing clean content designs that are SEO-friendly and allow for optimal user experience. This means clean, well-formatted layouts, appropriate use of visuals and images to break up large blocks of text and clearly defined section headings that are attractive and engaging for the reader to scroll through.
- Performance Monitoring & Content RefreshContent creation is not a one and done job. We ensure to monitor the performance of our content and make updates where necessary. We monitor our performance in regards to organic traffic and rankings, user engagement and conversions. Content that starts to show a drop in performance is an opportunity for us to revisit, re-optimise and update the content and give the post a boost!
SEO Content Marketing Services FAQs
What does your content marketing service include?
The short answer is that we grow your brand by creating content that people actually want to read – and share. That might mean blog posts, short videos, infographics, or whatever format your audience loves. Then we optimize everything with SEO, so your content isn’t just great – it’s findable. The aim is to get more eyes on your site, and more customers through the door.
How do you go about creating a content strategy for my brand?
We begin by understanding your business, your objectives, your target audience and your key messages. Then we develop a plan that’s tailored to you and your audience – making sure the tone of voice is spot on. And we base it all on proper keyword research, so rather than just publishing content for content’s sake, you’re creating content that targets the right people at the right time.
What do your digital content promotion services include?
In a nutshell, we cover it all: the planning, writing, design and promotion of great content. We focus on whatever your business needs most – that might be blog posts and social sharing, creating visual content (infographics and so on) or any other digital or creative element.
How do you measure success and ROI?
We look at the metrics that really matter. Organic traffic, keyword rankings, engagement (time on page, reads per page) and, ultimately, leads. And, of course, the most important thing is how content converts to paying customers. We keep you informed with regular, easy-to-read reports.
Do you do anything else besides blog writing?
Yep. We write web copy, landing pages, in-depth guides, whitepapers, case studies, social content, create infographics, you name it. Anything that involves words (or sometimes graphics) that helps your brand speak clearly, confidently and with authority, we do.
When can I expect to see results?
Good question. Realistically, you should start to see progress in three to six months. SEO and content take time to build authority and momentum, but once it starts to gain traction, growth is often compounding. We keep you informed at every stage, so you’ll always know where you stand.
What does your content marketing service cost?
It depends. There’s no set rate, as every brand is different. We create tailored packages based on your business needs, the scope of your project, and your budget. We don’t believe in cookie-cutter, off-the-shelf offerings, just services that work for your business.
How do you ensure the content sounds like my brand?
We take time to get to know your audience and tone of voice before we write a word. That might mean reviewing your existing content, talking to your team or simply getting a feel for how you communicate about your industry and services. Then we craft the content with your voice in mind – sounding authentic, confident, and, above all, like you.
Do you promote/distribute the content, or is it just creation?
Yes. Promotion is planned right at the start. Every piece of content is fully optimized for SEO and social sharing, we also work to build relevant backlinks and improve overall reach and authority. It’s not just about creating content, but making sure it reaches the right audience.
How do I get in touch?
Ready to get started? Call us +27 (77) 410 6914 or Contact Us. Let’s chat.