Your Brand's Online Narrative, Mastered.
At ExoSEO, we understand how important online reputation is. This is why we offer a dedicated reputation management service to help you gain and maintain trust with customers as well as Google itself. As part of this service, we’ll delicately manage negative reviews on your business’s profile.
But we don’t stop there. We’ll also ensure the good stuff is as visible as possible, like positive 5-star reviews, testimonials and customer case studies.
After all, at the end of the day, your reputation is what determines whether a potential customer goes with you or looks elsewhere.
It also doesn’t help that 88% of users say they trust online reviews as much as personal recommendations. This is why managing your online reputation goes hand in hand with driving sales and conversions.
At ExoSEO, our approach to managing your online reputation combines a smart SEO strategy with practical and hands-on reputation management.
We’ll ensure your brand looks great, wherever it appears online. Whether that’s responding to negative reviews or asking customers for genuine testimonials, we’ll help you direct the conversation and build long-lasting trust.
ECOSEO SEO-FOCUSED REPUTATION MANAGEMENT:
What's Included
Keep Track of Online Mentions
You can’t repair what you can’t see. That’s why we track all that’s being said about your business on social media, review platforms, blogs, forums and more. We give you a real-time, unbiased look at your online reputation. If what’s being said is positive, we work to amplify it. If negative sentiment appears, we find it quickly so you can nip potential issues in the bud. Staying on top of it like this helps maintain your brand image, so it remains secure, confident, and in control.
Boosting Positive Mentions
Nothing builds a great reputation like showing off what your business already does right. We make sure you get the credit you deserve for it. Whether it’s five-star reviews and thank you messages, client stories or real-life success stories, we work to highlight the positive side of your business in real, organic content. We encourage happy clients and customers to tell their stories, then create social-friendly snippets, relatable copy and real, actionable moments to celebrate and share. You’ll find these strategically placed on your website and social profiles, giving new customers real reasons to trust you.
We Earn Trust With Substance
Buzzwords don’t breed trust, substance does. That’s why our reputation-focused content will always center on what actually matters to your audience: thought leadership, user stories, positive media coverage, etc. A single post highlighting how your team takes pride in providing stellar service can have a bigger impact on credibility than 10x the ad spend. And because it’s all tied to SEO best practices, the right audience will find it. As this content accumulates, it also begins to influence how potential customers perceive you, establishing you as a credible, consistent, and trustworthy organization.
Handling Negative Reviews
Not every review will be 5-star and that’s okay. But when people do have a bad experience, we’re here to take the edge off. Calm. Professional. Responsive. By carefully listening, answering and, when possible, correcting problems, we can turn complaints into something positive. Responding to negative feedback like this is something the average business owner won’t do, and it goes a long way to impressing the public. People will notice you’re there and that you care, and it can even convert unhappy customers into brand advocates.
Suppress Negative Content
If people haven’t written about you in a while, or are sharing untruthful or outdated reviews or comments, there’s an easy fix for it. We work to suppress negative content by sinking it further down in page results. That’s not with smoke and mirrors either, but rather strategic, effective SEO. Through regular content creation, we help bring up to date and high-quality pages that represent your business as it is now, keeping them relevant and at the top of the search results. You can’t delete or remove everything, but you can bury it.
Proactive Online Reputation Management
Prevention is a large part of building a good business reputation online. We can watch online conversations about your brand, uncover areas of concern, and establish a brand presence that can withstand negative comments, come what may. With regular, strategic content, sound SEO and daily monitoring, we keep you aware and keep your brand safe, consistent and ready for whatever may come.
CUSTOMERS REVIEWS
“We were stuck at 3 stars—and feeling it in our sales. EcoSEO changed everything. They got in, cleaned up our review presence, helped us respond to feedback and got us engaging with our customers in a real way. We’re now at 4.5 stars—and yes, sales are up! They actually care about our brand.”
Lee-Ann. - Scope Advertising
The EcoSEO Advantage in Online Reputation Management
Don’t get us wrong; your products and services are the heart of your business.
Your online reputation, on the other hand, is its life support.
Damaging reviews, old business listings, or bad press releases can have a cumulative effect, impacting trust and driving away customers.
EcoSEO aims to make sure your brand stands out from the competition and earn the trust of your audience to drive your business forward.
Did you know that moving up just one star on Yelp alone can lead to a 5–9% increase in revenue? This is a clear indication that an online reputation management strategy for reviews, such as the one we provide, is closely linked to sales and business growth.
It’s no secret that in an era of uncertainty, businesses want to scale with as little stress and as much success as possible, which is why our clients come to us as both armor and amplifier—keeping them safe from online harm while amplifying their online authority to increase their reputation, rating, and reviews to five stars and beyond.
The result is a business you can trust and one that’s full of authority to grow into.
Cape Town’s #1 SEO Reputation Management Agency
4.7/5
Google Rating
4.8/5
Trust Pilot
Why Choose EcoSEO as Your Online Reputation Management Team?
When you work with us, you’re not just using a service. You’re teaming up with a group of passionate individuals who understand that brand reputation online is everything. And that reputations can change quickly. And that’s why we’re here. To keep yours going strong. Trusted and ahead of the conversation curve.
We’ve Walked the Walk
We’ve built cleaner reputations for the tiniest local business in Cape Town all the way through to national-level eCommerce brands. Bad reviews. Irrelevant or out-of-date information. A dose of bad press. Check, check and check. We’re masters at spotting the early warning signs (before it becomes an avalanche) and at building an action plan with real, practical and sustainable solutions to keep your brand reputation at the top of its game.
No Smoke & Mirrors. Only Solutions That Work.
SEO pushes the positive forward and, if necessary, buries the negative. Quality content is designed to be relevant, authentic and reflective of the business you’re in and the industry you work in. Social campaigns are constructed to build trust and encourage repeat visits. It’s a combination of search, content and conversation that has to be considered together.
We Go With What the Data Tells Us
We don’t work from a gut feeling. We watch/investigate reviews, analyse search terms and monitor brand mention discussions. Then we take the information we gather and from it create a plan of action. Someone searching “your brand name + bad service in Cape Town” and your name company comes up. We deal with it. Fast. Every step we take is geared toward making your brand look good online, and helping you to gain more trust.
We’re Proactive—and Fast to Respond
We don’t wait for something to happen to you. We’re always monitoring your online reputation so we know when a minor “hiccup” could become a major problem. A negative review, an inaccurate blog post? We spot it early. And when something does happen, we’re already on it – responding, repairing, and restoring with positive, brand building content to help you get back in the driver’s seat. We’re the brand guardian angel… and sometimes the company mascot with a mop and bucket.
We’re In It for the Long Run
Online reputation can’t be built overnight. We don’t rely on “silver bullet” tactics or gimmicks. We go step-by-step, earning your credibility one piece of content at a time: powerful editorial, genuine reviews, optimised profiles, and smart engagement. Slowly, the result pages change: content is added, trust increases, and those 5-star reviews? They really do start to make a difference. We’re not here to patch things up, we’re here to plant a stake in the ground that will stay put.
We Keep You in the Know
You will never be kept in the dark. We’re transparent, honest, and easy to understand. You will get monthly updates with clear metrics: the health of your review scores, changes in rankings, and sentiment improvements– we will tell you exactly how and why they are happening. If something needs a more detailed discussion, we’re here. We are also here to talk as soon as possible should a situation arise — whether you notice it first, or we do — and in either case, you will always know what is going on… and what we’re doing about it.
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EcoSEO's Online Reputation Management Process
Our in-house, multi-tiered strategy for monitoring and managing your online presence and brand image online. We help you to keep a close eye on how you’re being perceived, and ensure your reputation is working for you rather than against you.
- Audit & Sentiment AnalysisWe assess your existing online presence – search results, review platforms (Yelp, Trustpilot, etc. ), social channels and more. We use advanced sentiment analysis tools to understand how people are currently feeling about your brand, highlight any potential issues and establish a benchmark for where you’re starting from.
- Review Response & EngagementWe design a clear review response strategy that outlines how we should be responding to brand mentions, positive or negative. Every response is professional, empathetic and swift (generally within 24 hours). It’s not just about damage control – it’s about showing your audience that your business actually listens and cares. You turn potential problems into opportunities to wow your customers.
- Positive Review GenerationPositive reviews are an important part of a strong reputation but they need to be continuous and authentic. We will work with you to develop internal processes and customer outreach campaigns to help generate positive reviews on the right platforms for you – Google Business Profile, industry-specific review sites, etc. Once built up over time, positive reviews will naturally outnumber any negatives.
- SEO-Focused Content StrategyLet’s make sure that the first thing someone sees when they search for you is positive. We will implement an SEO-focused branded content strategy to help push down old and unhelpful results in the search engine results pages (SERPs). This can include optimised press releases, blog content, executive bios, thought leadership content and more. Our goal is to ensure that your best self is always the first thing anyone sees online when they look for you.
- Social Media Monitoring & Crisis PreparationWe monitor your social and web presence closely so that no issues can grow unnoticed. Every business is unique and has a unique Crisis Management Plan ready and waiting to be tailored to your business for those moments where you need to know how and when to respond if something important pops up. This helps to keep everyone coordinated and level-headed during a potentially stressful time.
- Continuous Monitoring & ReportingYour online reputation needs to be managed over the long-term, and we will track brand mentions, competitors, keywords and visibility consistently so you can see how your online image is changing over time. Regular reporting of sentiment, review activity and SERP changes also gives you transparency into the impact our work is having for your business.
FAQ About our Reputation Management Services
What is reputation management and why do I need it?
Your online reputation is your business’s first impression with potential customers before they even visit your premises. This service ensure this first impression is a good one. Reputation management is the process of making the positive information about your business rank high while the negative information, that might be buried as of now, does not escalate into a crisis. Your online reputation should reflect your brand so that it compels the customers to trust your business.
What do you do with negative reviews?
Nobody likes a negative review. Our reputation management services help you in featuring more positive reviews on your profiles while our experienced team can also guide you on how to respond to such reviews so that a disgruntled customer can also turn into a trust-worthy client. It’s all about maintaining a consistent and honest online reputation without actually covering up an issue, if there’s one.
How does reputation management work?
The good news is that a lot goes in into reputation management. The bad news is that we cannot list it all. The simple version is that reputation management services track what’s being said about your brand, clean up your online profiles and optimise them, while publishing relevant content that compels others to trust your business. We also moderate review sites to ensure that the best features of your business remain easily accessible.
When can I expect to see results?
Nothing happens overnight and we are not going to make any false promises. Expect to see some results after the first month or two, but a complete turnaround might take some time. The truth is that we are also always available to update you on the process, so you never feel left in the dark.
How much do you charge for this service?
The cost of a reputation management service can vary depending on where your business currently stands online. We will also take into consideration the scope of work, and then design a package that’s perfectly suited to your business goals. Get in touch for a custom quote.
How can I contact you?
The easiest way to reach us is through email. You can also use the contact form on this website. We promise to get back to you as soon as we can.