Off-Page SEO That Actually Pulls Its Weight
Ever wonder why your competitors keep popping up above you in search results? It’s not luck. Off-page SEO has a huge say in who gets seen first — and we know how to turn that in your favor.
At EcoSEO, we focus on what really builds authority. We earn genuine backlinks from trusted websites, strengthen your brand’s reputation across the web, and make sure your name shows up in the places that count.
You could have a lightning-fast site with great content — and still get outranked. Without strong off-page signals, Google simply doesn’t see you as a serious contender. That’s where we come in.
Here’s a sobering thought: around 94% of online content never gets a single backlink. That’s a lot of shouting into the void. Which is exactly why a focused, consistent off-page strategy isn’t optional anymore — it’s survival.
We do the heavy lifting quietly in the background — building trust, attracting meaningful links, and getting your site noticed by both people and search engines. When done right, off-page SEO doesn’t just work. It compounds.
Our Off-Site SEO Focus: What's Included
Link Building That Actually Matters
We don’t spam pages just to get links. Nor do we reach out cold, to some spammy comment section on a page that no-one you know has ever heard of. We carefully select real sites, pages and relevant publications that are already familiar to your target audience. Think: a popular Cape Town tech blog that writes an article and links to your services page. Quantity is never our goal. Quality is. This means that we only ever target backlinks that we’ve carefully selected — not just reached for off a quick list generated by a tool’s “high domain score” feature. Our objective is as straightforward as it gets: increased visibility, better trust, and solid, long-term growth that will not vanish as soon as the next algorithm update rolls around.
Social Media That Sparks Engagement
We use LinkedIn, X (or, yeah, Twitter) to keep your brand in the conversation. This could be by sharing a useful yet pithy SEO optimised tip that your audience has a great chance of reading; or by creating a nice little social spotlight for your latest blog post or PR Release. Likes, comments, shares, even a bit of an argument or two over here or there — it all counts. And the more of it, the more search engines understand that your brand is alive and kicking and worth paying attention to.
Content Marketing That Gets Shared
We create content that people will actually want to share. Not fluffy BS, but things that really make them go, “oh, that’s interesting.” An infographic that says something useful and clear. A 2-minute how-to guide. An original story backed up by data. Just don’t write a 4000 word essay that only you could love. The better your content is, the more likely people will link to it on its own. It’s stronger than any link building campaign we could ever do. It builds your authority in a natural way. Increases your visibility in new places. Gets your name in front of audiences you can’t even imagine yet. And when it really works, it doesn’t just rank. It persuades.
Influencer Stuff That Doesn’t Suck
We’ll work with relevant voices that your target audience already trusts. It could be a Cape Town foodie casually raving about your weekend special. A local tech reviewer recommending your app because they actually use it. None of this “shady company buys influencer reviews” stuff. It’s not cringey awkward ads. It’s real people saying good things about your brand. And real buzz is the best kind of buzz. Engaged traffic. Stronger credibility. High-quality backlinks. Basically word of mouth for the modern age.
Brand Mentions
We make sure your name shows up in the right places — local blogs, roundup posts, niche communities, even the occasional headline when timing’s on your side. Sometimes there’s a link, sometimes not. But that’s okay. What matters is people start seeing you. Again and again. And that familiarity? It sticks. Over time, it builds trust. People begin to associate your brand with credibility — and yes, Google notices that too.
Local Citations
Your business info needs to match everywhere it appears — Google Business Profile, Yell, and all those other local directories people actually use. When those details line up perfectly, it tells search engines you’re legitimate. It also makes you easier to find for real people looking for something right now. Especially if you’re in Cape Town or anywhere across South Africa, this small bit of consistency can make a surprisingly big difference in how quickly customers discover (and trust) your business.
Forum Participation
Press Release Outreach
When your business has something worth shouting about — a product launch, a new hire, a big milestone — we help you tell that story properly. Not in dry corporate jargon, but in a way that feels newsworthy. We write it like something a journalist wants to pick up, then send it to people and outlets that actually matter in your space. When done right, a press release doesn’t just spread the word — it earns coverage, builds authority, and brings in valuable backlinks along the way.
CUSTOMERS REVIEWS
"Our brand’s never been in a better place. Sales are up 40%. EcoSEO got us seen, got us trusted and got us results. They didn’t just talk strategy — they delivered. We’re getting more traffic, more conversions and the momentum we always wanted. We’re seriously grateful."
Lee-Ann. - ELITE Kitchens
Off-Page SEO That Actually Works
It’s not what’s on your website. It’s what’s being said about it.
Your website’s story doesn’t end on your homepage. Not by a long shot. What others are saying about you online, and where, matters to both your visitors (and prospective visitors) and search engines. It shapes the way they perceive your brand. And that’s the part we do.
We help you build trust in the spaces outside of your website. Credible backlinks, relevant local mentions, and brand signals that count for something.
The sort of thing Google notices and rewards (if you can believe it) — and more importantly, helps human beings recognise your business as one they can rely on and trust.
Fun fact most people don’t know: SEO experts reckon off-site factors, like backlinks, brand mentions, and domain authority, contribute to more than half of the factors used to determine website rankings. Over 50%! It’s huge if you want to take appearing near the top of the search engine results page seriously.
If you’re in business to grow, it starts here. Robust off-page SEO builds recognition, drives high-intent leads, and provides you and your business the room to grow.
Maybe that’s why so many Cape Town businesses have chosen to work with us. They’ve seen it for themselves: the work off the site pay dividends on it.
4.7/5
Google Rating
4.8/5
Trust Pilot
Why Choose EcoSEO As Your Off-Page SEO Services Company?
We don’t just build links. We build your reputation. When you work with EcoSEO you’re getting a team that knows how to get noticed in the right places. We grow your visibility, boost your search rankings and bring new customers your way — no gimmicks. It’s real SEO, done right.
We Drive Targeted Visitors
Great, more visitors mean more clicks. But, we all know that the visitors you really want are the right visitors. The ones that have already taken the time to read about your brand, are most likely already interested and very close to buying. These are the type of visits we work for. It could be from a well-written guest post linking back to your product page. Or a helpful guide that mysteriously goes viral on social. One way or another, we position your brand where your audience already hangs out. After all, in our world, random clicks and vanity numbers are pointless. We work for visits that result in calls, leads and sales. The kind that actually impact your business.
We Help You get Noticed
If people don’t know you’re in business, they’re not going to buy from you. (Duh, right?) That’s why we make sure you’re featured in places that matter, like local “top business” lists, high authority blogs and niche roundups. The places where people are already searching, reading, and most importantly, trusting. The result? Name recognition. Awareness. That subtle moment where someone browsing discovers your brand and thinks, Oh yeah, I’ve heard of them. Cape Town specific or country wide, we make sure your business gets and stays top of mind in the right spaces, without blowing your ad budget.
Building trust, the “long way round”
Consumers will only purchase from a brand if they have a certain amount of trust in that brand. This trust will be hard earned and will take time to develop – but it will begin in the places your target audience is already visiting. You are likely to get a mention in a South African news story or find your business name and details in a list of other legitimate local businesses. It sounds trivial, but these small signals are noticed. The more your brand is present on the web, the sooner it will be in the mind of your ideal customer. This is how a reputation is built, slowly, but built for real.
Visibility to sales conversion
Visibility in the right places is good but being noticed is one thing, being chosen is another. We specialise in bringing the right people to your site, the people most likely to click on that “buy now” button or “book now” button. Getting a link on a respected blogger’s page or a mention on an industry resource page, is not just good for SEO, but also drives tangible results in the form of new enquires, more bookings, and more revenue. Every off-page optimisation is focused on growing your business through conversions, not through vanity metrics. The traffic should not be the end goal, the end goal is the bottom line.
Full transparency on the results of your SEO
Your SEO campaign should not be a black box. We will keep you informed throughout your campaign with progress reports and will be honest about the results of your SEO. This is about building a reputation over time. It’s not a fad or a trick. You will have visibility on the important metrics, like rankings that are moving, mentions that are building, and reviews that are trending positively. You also have the security of knowing that you can speak with an actual human on the team at any time about anything. Whether it’s the nitty gritty details or a high-level brief over coffee, you will always be informed.
Building real, sustainable and lasting assets
There are quick fixes and shortcuts to be sure, but this is not our way. We want to do it the long way around. The things we do for you will outlast the campaign itself by months, if not years. Backlinks are backlinks forever. Content we produce will live and can be repurposed time and time again. Citations remain for ever. This is an investment. Think of it as your digital real estate. These are digital assets you own, that appreciate in value over time and that continue to work for you in the background. We are in it for the long run.
COFFEE BRU - Local Coffee Shop Boost Website Visits by 20% in Just 3 Months.
ScentForMe - Online Perfume shop sees 302% Surge in Organic Search Traffic
Riverstone Animal Care | Vet Clinic Sees 6.5% Boost in Organic Search Traffic
Our Off-Page SEO Process | Earned Authority & Trust Building
Off-page SEO should not be a box-checking exercise, but a process of earning trust from the internet at large. The kind of trust that goes, “pay attention, this brand deserves attention” to both Google and real humans. That’s why our off-page SEO process is built around acquiring relevant, meaningful backlinks and mentions to solidify your real-world authority and legitimacy.
- Backlink Profile Audit & Authority BenchmarkWhat good is a new strategy if we don’t assess your backlink profile and see where you are starting from? We start by identifying your current live backlinks, their domains, anchor texts, referring pages, and technical and qualitative value. We analyze your link profile’s diversity in anchor text distribution, the domain authority and relevance of these sites, and the health of your backlinks. We then benchmark your current authority levels to those of your competitors in your niche to create data-informed, competitive, and realistic goals for the off-page SEO strategy we design for you.
- Local Citation & Business Directory OptimizationIf you have a brick-and-mortar presence in any location, this one should not be overlooked. We ensure that your name, address, phone number, business category, and hours of operations are identical everywhere they show up online and across all platforms that matter for local visibility. This includes all local business directories and every platform that Google uses to generate business profile packs for local results on the Search Engine Results Pages (SERPs). We make certain that your NAP (name, address, phone number) data is repeated exactly the same across all these places and profiles as search engines take this information to be one of their signals for local ranking. On the surface, it’s a dull activity, but this also the kind of detailed off-page SEO activity that collectively starts to work in your favor.
- Digital PR & Unlinked Mention OutreachThis step is not always required, but we find that most brands get talked about online and picked up in some form of an online publication. We turn those editorial mentions, unlinked brand, product, team mentions, or name drops online into usable, editorial backlinks and run strategic Digital PR campaigns for earning high-quality links and mentions alongside the existing coverage for your brand.
- Content Promotion & Linkable Asset OutreachChances are, your website already has excellent pieces of content, which have the potential to attract backlinks or could be developed into link-worthy resources like guides, data reports, downloadable templates, calculators, or interactive tools. Our job is to identify and curate them. After this, we look for and connect with journalists, editors, website owners, and relevant professionals that would find the content helpful in their space and might potentially link to it on their sites or social media.
- Review Platform & Social Signals GrowthBuilding your brand’s online presence on review sites and getting new coverage alone will not work unless you also have activity on social channels. In this step, we help you attract reviews on different platforms including online directories and review platforms like Trustpilot, Google Reviews, Yelp, or other vertical review platforms relevant for your industry. The other key element is to encourage social shares and engagement for your brand on every relevant platform for driving name awareness, building relationships, and boosting your social authority.
- Link Monitoring, Disavow, & Backlink MaintenanceAcquired authority should not be left unmonitored. In this step of our off-page SEO process, we keep track of the backlinks we have worked hard to acquire and maintain. This is so that we can identify, report, and address if any of your backlinks start to go bad or become toxic and might potentially do damage to your authority. It also means to take out a quick link disavow file from Google in case of a bad situation.
FAQ About our Off-Page SEO Services
What is off-page SEO and why is it important?
Off-page SEO encompasses all aspects of your business that occur outside of your website. These are the links, mentions, and other signals that come from all around the internet to give a big thumbs-up that says, “Yep, this brand is a pro.” We build that type of credibility for you. When Google sees that you have others validating and linking to you, they pay attention. And that means you start moving up the rankings.
What is your approach to off-site SEO?
Links? We build ’em. But we don’t buy ’em. We won’t sink to the SEO tactics of the past, and we won’t compromise your hard-earned rankings. So how do we build links? We work for it. Reaching out to the right people, creating share-worthy content, and building relationships that count. Guest posts, strategic partnerships, and natural, quality mentions that make your site worth noticing. No gimmicks, no shortcuts.
What do your off-page SEO services include?
Link building, social signals, directory submissions, citations, and brand mentions: that’s a short list of the main things we do. But don’t worry about boxes being ticked. All the work we do is customized to your business. Whether you’re a local business or a growing national brand, we will make every action and link count.
Does off-page SEO mean I don’t have to update my website?
Off-page SEO is only concerned with what other people (or sites) are saying about you. This is a huge part of the process because when a high-authority website links to your content, Google sees it and will start taking notice – even if nothing on your site itself is changed. You can start to see results before you update your website.
How soon can I expect to see an increase in traffic?
Let’s get one thing straight. Off-page SEO isn’t a fast process. We’re looking at a 3-6 months average timeframe before you’ll start to see major traction with this type of SEO, but we’re talking long-lasting sustainable growth here. You’ll experience gradual increases in brand trust and authority, visibility, and rankings. We don’t promise instant results, but what we do offer is constant communication and updates, so you’re in the loop every step of the way.
How can I get in touch?
Send us a message via our contact page or drop us an email. We’re quick to respond and we love to talk. So, if you have questions or would like to take the dive with us, we’re all ears.