Complete Keyword Analysis SEO Services
When it comes to keywords, we’re as much linguists as we are optimizers.
We’ll do our best to move away from the colloquial keyword “jargon” in an effort to understand how your audience communicates and, more importantly, how they search.
Keyword research at EcoSEO is not about throwing volumes on top of volumes in a word cloud on spreadsheets.
We strive to discover the actual intent behind words and phrases a searcher enters into Google—whether that means a need for information, a purchase trigger, or an identified gap left open by a competitor.
To this day, I can’t quite believe this one from Ahrefs for 2023—that close to 97% of web pages on the internet received zero search traffic. One small lesson that particular stat should teach anyone: throwing unoptimized content in the face of Google is, quite frankly, futile. What you need are the right keywords, the right intent, and the right connections.
Armed with the best available tools, an understanding of competitive gaps, and a human touch on semantic analysis, we’ll do our best to construct a keyword map that connects your products or services with the audience that needs them.
Work with EcoSEO for SEO content, and you’ll be getting more than just a list of keywords. You’ll be getting a strategy that is thoughtful, well-built, and, most importantly, makes sense.
ECOSEO KEYWORD TARGETING: What's Included
Identifying High-Value Keywords
Keyword Mapping by Intent
Targeting Long-Tail Keywords That Convert
Keyword Gap Analysis and Competitor Research
Targeting Local or International Keywords
Detailed, Easy to Follow Content Plan
Lastly, we will provide a detailed, easy-to-read content plan that will not only include a simple matrix of suggested keywords and their respective placement, but also reasons as to why these keywords were selected, where they should be optimised, and exactly how to go about doing that. This clear, concise, actionable, and no-fluff plan will give you the information you need to optimise your site with confidence, without being so complicated that no-one can follow it.
CUSTOMERS REVIEWS
“We love the team at EcoSEO! They took the time to really get to know our business and who we want to target. Their keyword analysis was spot on and we’re seeing more traffic and better leads.”
Jill - NataOrbis
SEO Keyword Research - Expand Your Market Reach with EcoSeo
Did you know? According to an article by Backlinko, over 300 million keywords were analysed, and in that range close to 92% of all searches are considered long-tail.
The weird, and rather specific, multi-word search queries people type in when they have something very specific to look for. And that’s where all the traffic is at…
When it comes to keyword research and selection, the team at EcoSEO never just select a list of keywords and run with it.
We try to find out how and where these keywords can best be used—where they naturally fit in, where they will make the most sense, and, of course, where they will make the most impact.
Keyword research goes into titles, meta tags, sub-headings, internal linking, and even in URLs…
Keyword research never ends with filling up pages with keyword after keyword. Instead, the strategy, analysis, and opportunities are found after an in-depth look at your website’s performance, along with the competition and the search queries that your audience is actively searching for online.
This way we are able to find the best opportunities—the ones that will take you up the ranks, bring more relevant traffic, and target visitors that are actively searching for something that relates to your business, services, or products.
And this is exactly the reason why so many companies from Cape Town and the rest of South Africa continue to work with EcoSEO when it comes to SEO services—we show you results!
4.7/5
Google Rating
4.8/5
Trust Pilot
Key Benefits – What You Get from EcoSEO’s Keyword Research
We’ve discovered something over the years — good keywords don’t just help with rankings, they bring the right visitors. The ones who are curious, primed, and ready to learn more about what you have to offer. At EcoSEO, we chase the search terms that count: more sales, more enquiries, more growth.
Increased Search Visibility
Visibility is step one. We help your website show up for the terms your audience is really searching — whether that’s “best keyword research agency in Cape Town”, or “SEO keyword targeting on a budget.” We optimise your presence on Google, Bing, and wherever else your audience is searching, so your brand is front and centre where it counts.
Connect with People Who Are Ready to Act
Truth is, not all clicks are created equal. A lot of visitors to a website are just browsing around. But some are primed and ready to take action: to call, to enquire, or to buy. EcoSEO zeroes in on the latter group. They know what they’re looking for; we help them find you at the right moment.
Beat the Competition
Your competitors are also likely to be doing keyword research — but they’re not doing this. We search out what they’re ranking for, what they’re missing, where the real gaps are. It could be a niche phrase like “SEO keyword help for small businesses.” It might even be something they’ve entirely overlooked. Either way, we hunt down the gaps they’re missing — and help you seize the advantage.
Turn Clicks into Customers
Okay, fine. Ranking on Google feels awesome, and it is an awesome thing, but it’s not why you or your business are here. You don’t want visitors. You want interested, engaged people who buy, sign up, or pick up the phone and call. So, while traffic isn’t a bad thing, it is just that, a “thing.” We will target the search terms with the most likelihood of turning that traffic into results, not just search terms for the sake of getting search results. That means by the time people get to your site, they aren’t just looking at it. They are well on their way to having a favorable opinion of your brand and closing in on that “YES.”
Affordable, Sustainable Growth
SEO shouldn’t be like renting the most expensive apartment you can find and not even living there most of the time. Sadly, we have watched businesses flush cash down the toilet on broad, generalized, sexy keywords that deliver impressions but zero customers. We like to target specific, low-cost, high-intent terms and build organic growth the way Mother Nature intended: slow and steady and just plain cheap.
Grow With Us
In fact, there’s no need to do it all at once. We’d prefer you didn’t. We’ll start you out with a few strong keywords that actually make a difference. When we see those getting results in the form of traffic, leads, and sales, we start adding more. Then, one step and one victory at a time, we keep moving. That’s right. Your SEO should match your business’ size, now and in the future. A small business has SEO needs different from a franchise with fifty units. Even if your future plan is something bigger, your SEO strategy should keep up with you, and never, ever push you. No all-or-nothing pressure sales techniques here. Just slow and steady, all the way.
Our Approach — How EcoSEO Does Keyword Research
At EcoSEO, we don’t just research keywords, we map search intent. It’s a bit like behavioural cartography—analysing the cognitive and geographic path users take on their way to a search query and beyond. There are as many search journeys as there are queries—where they begin, what piques their curiosity, and how and when they move to action. It’s a methodology where soft science and user testing meet hard data and an element of creative marketing strategy.
- Seasonal Demand & Competitive Friction Forecasting - this is about the timely delivery of relevant content. And timing, more often than not, is everything.We monitor seasonality in search activity and activity in our clients’ competitive landscape to predict spikes of interest in a product or service before it happens and periods of opportunity when there is an imbalance in supply/demand. In effect, your new content lands while the audience is hungry for it, not after everyone else has rushed in. It’s part analysis, part art, and a healthy dose of good old-fashioned patience.
- AI Signals & Voice-Search Layering - search isn’t just typed these days; it’s spoken, summarized, or sometimes answered directly before you even click. That’s why our pages are peppered with more conversational, voice search-friendly phrasing, as well as content structured in a way that makes it pop for image or text-heavy AI Answers. In a nutshell, we write for how people search now, not how they did five years ago. But the key is finding that sweet spot between keeping it naturalistic enough for a human reader and curated enough for an algorithm and AI to recognize your domain authority.
- Audience Linguistics & Micro-Moment Mapping - we listen to our customers before we decide to rank for their search queries. Interviews with prospective customers, questions and feedback to helpdesks and support portals, search and query logs, even social media discussions provide a more human view of the language used when people think about, discuss, and search for products and services. This, in turn, helps us to translate micro-moments (need to know/useful low intent queries like “how to move a couch Cape Town”) into brand loyalty (searches with high purchase intent—“book furniture movers Cape Town”).
- Intent-to-Convert Scoring (not just volume) - Keywords aren’t all created equal — some are worth your time, others aren’t. We score each and every keyword based on search volume, yes, but also propensity to convert into actual business. Buying intent, conversion history, even real world behavior: all these go into our analysis. There’s not always a linear relationship between the most searched terms and most valuable traffic. In fact, we tend to focus on those under-the-radar, mid-tail keywords that fewer people are competing for, but that are cheaper to win, easier to rank for, and more likely to drive those already-partially-converted visitors.
Key Benefits — Why EcoSEO Keyword Research Works for You
We don’t just give you a spreadsheet. We create the building blocks for a successful content strategy: a research project that is practically a Swiss-army knife of information about your niche.
- A content blueprint that builds authority - our keyword clusters map the entire landscape so you can publish with purpose. Pillar pages and supporting guides, strong internal linking: The keyword maps we provide are for the strategic, foundational SEO that doesn’t just rise and fall with the algorithm.
- Faster wins with real-world testing - we’re always up for some small, tactical testing to give you a head start and short-term wins. Snippet targeting, “People Also Ask” block wins, meta rewriting experiments — these small opportunities are the quickest way to start winning traffic while your larger strategy is still maturing.
- Ready for AI and voice search - Google is changing fast, and we’ve already anticipated several of the next developments in the keyword research space: We provide data sets that map to AI-driven overviews, snippets, digital assistants, and increasingly voice and voice-first queries too. It’s how you can be ready for any new format or app that Google might roll out in the future.
- A tactical edge over competitors - we review competitor keyword “footprints” and give us a basis for predicting your user friction points. These reveal areas that are currently underserved (but which your competitors are currently ignoring) and give your brand the opportunity to shine: niche, local or simply more specific queries tend to be smaller, quieter markets where challenger brands can beat the bigger players.
- Data that informs smarter decisions - SEO insights from keyword research help inform much more than just how you write your website. EcoSEO research is about informing your offline and online activity as a whole, including product pages, pricing, UX decisions, landing pages, email marketing and customer support.
- Keywords that attract customers, not browsers - Instead of clicking, clapping and moving on, the keywords we target are likely to represent searchers who are intent on taking further action with your brand, which means lower CAC and higher conversion rates.
FAQ – SEO Keyword Research Services
What are SEO keyword research services and do I need them?
Keyword research is the process of identifying exactly what your customers search on Google when looking for your product or service. At EcoSEO, we focus on high-value keywords, which are likely to attract visitors as opposed to keywords that simply help with rankings.
How does EcoSEO determine my keyword strategy?
We start by analysing your industry, competitors, and audience. Then, we find search terms with the most potential and target the terms that will drive the right people to your website.
What is involved in the keyword optimisation process?
Keyword optimisation involves researching search trends, competitor rankings, and keyword difficulty, and then formulating a keyword strategy for your business. After conducting keyword research, we build a keyword plan that helps your website drive consistent, organic traffic.
How does keyword research fit into my overall SEO and marketing strategy?
Keyword research is the foundation of all other SEO and marketing strategy. It forms the base of your SEO plan, guides your blog and web content, and uncovers technical SEO opportunities. Keyword research also helps you map out your paid campaigns so all your marketing efforts work in tandem and not in separate silos.
Do you also do keyword research for YouTube, local searches, and paid ads?
Yes, we do. While Google and Bing searches are our main priority, we also do keyword research for YouTube, local “near me” searches, and paid ads. This allows us to target the right audience, regardless of the platform they use for searching.
How much do SEO keyword research services cost?
It depends on the goals of the project and its size. We’ll have a discussion with you and then formulate a keyword strategy that fits within your needs and budget.
How often should I update my keyword strategy?
The general rule of thumb, based on our experience, is every 6 to 12 months. Updating your strategy and keyword list on a regular basis will help your content stay relevant and keep you on top of the competition as search trends change.
What if my business is a niche or a start-up with little to no keyword data available?
It’s not a problem, we’ve dealt with that before. A combination of SEO tools and market knowledge allow us to research competitors, your audience’s behaviour, and search patterns. If you’re new or a niche, we usually start with long-tail keywords that are easier to rank for and can also result in more qualified traffic.
Is there continued support once initial research is completed?
SEO is not a one-off project but an ongoing process. We advise clients to review their keyword strategy every 6 months or so or when the company pivots or changes in some way. We are more than happy to provide ongoing consulting and update services to ensure your strategy is current.
How can I contact you?
You can either email us or use the contact form on the website. We’ll get back to you promptly, and then we can help you take the next step.