Optimize your Core Web Vitals for a better SEO and user experience
Core Web Vitals are a real ranking factor, and in my opinion, one of the most direct ways to measure how users experience a website.
If your pages are slow to load, janky, or unresponsive, it’s not just annoying to visit your website — you are also losing rankings, traffic, and potential customers all at once.
EcoSEO addresses this by zeroing in on the 3 Core Web Vitals metrics that Google cares most about: Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS) and Interaction to Next Paint (INP), and optimizing your pages to feel faster, smoother, and more stable on all devices, not just ticking a box for Google’s thresholds.
Did you know that improving your Core Web Vitals could decrease user abandonment by up to 24% according to Google itself? A large nudge for SEOs to remember that performance is a business-critical, revenue-driving signal.
EcoSEO will help your site to load faster, rank better in search results, and more importantly, make your visitors feel more confident visiting your website. It’s not all about rankings, it’s also about user experience.
ECOSEO Core Web Vitals Optimization Solutions: What’s Included
Largest Contentful Paint (LCP) Remediation
LCP (informally the load time for the largest piece of content in the viewport) has been nicknamed the “speed index” by folks like Google. If your page is slow, people will leave. We make your LCP quick by resolving server delays, minimizing and deferring code, and compressing media. Faster LCP means better SEO and visitors stay on your site from zero to three seconds.
Cumulative Layout Shift (CLS) Remediation
CLS, the “movement of things” measures how often your page elements shift around. Nothing irks a visitor more than a site loading so slowly that it moves around as they try to read the content. We fix this by stabilizing layouts, reserving space for images and videos, and refining font loading. Your site becomes much more “trustworthy” and conversion-friendly.
Interaction to Next Paint (INP) Remediation
INP is the “responsiveness” of a page to user clicks, scrolls, and text entries. We reduce input delay by optimizing and refining JavaScript, and by streamlining interactivity. The result is an instantly responsive site that visitors enjoy interacting with. They stay, and bounce much less.
Mobile & Cross-Device Optimization
Google’s future is all about mobile search and ranking, but for now, desktop is still a big part of the picture. We optimize across platforms so that your site works great no matter where or how your visitors arrive, including beautiful fast loading, responsive design, and smooth touch interaction. In other words, they get a seamless experience across platforms.
Continuous Monitoring & Reporting
Web performance is not static. Core Web Vitals change as Google changes standards, we closely monitor your site. We track Core Web Vitals scores in Search Console and other dashboards, deliver plain-language reports, and adjust our approach as needed. That way, your site remains fast, fluid, and future-proof.
CUSTOMERS REVIEWS
"Before EcoSEO, I did not even know what technical SEO was. They introduced me to the Core Web Vitals and how Google score my website on how many broken links I may have or how slow my website may be on a mobile device. Anyhow, they helped and I have seen a bit of a boost in rankings.” –
Wilhelm Botes., Gym Buddies
Core Web Vitals & SEO – Why They Matter
Google is very clear about this: Pages with smoother, faster experiences outrank those which are slower to load and more janky and unstable. Core Web Vitals are no abstract metrics—they are a direct measurement of your users’ actual experience of your website.
It’s simple: if a page loads slowly or shifts and jiggles when someone is trying to read it, your visitors bounce. Irrespective of how good your content is, your rankings will drop.
By optimising your Core Web Vitals, you will:
- Secure higher rankings through Google’s page experience signals
- Enjoy faster load times which reduce bounce rates
- Provide a smoother user journey which leads users to conversion
Increase trust signals both with your users and search engines
At EcoSEO, we ensure that your Core Web Vitals score becomes more than just another box-ticking exercise to try and keep up with the latest SEO algorithm.
We use them as a competitive advantage in the SERPs and a key differentiator to your users. Our plans ensure your site doesn’t just perform well for Google, but feels fast and reliable to your visitors.
4.7/5
Google Rating
4.8/5
Trust Pilot
Core Web Vitals Optimisation from EcoSEO
We are not going to make a few speed adjustments to a site and then pat ourselves on the back. We offer the combination of hands-on technical SEO skills, coupled with performance optimisation experience to ensure your website not only meets Google’s expectations, but exceeds them.
Tailored Core Web Vitals Audits
We don’t run a generic speed test and hope for the best. We use Lighthouse, PageSpeed Insights, and Search Console to evaluate the Core Web Vitals (LCP, CLS, and INP) of your website. By tailoring audits specifically to Core Web Vitals metrics, we can identify critical LCP, CLS, and INP issues, prioritise the optimisations that will deliver the most value and impact to your SEO rankings, and improve site experiences for the actual human beings visiting your website.
Solid Experience Delivering LCP, CLS & INP Improvements
Slow hero images, janky layout shifts, JavaScript render-blocking issues. You name it and we’ve seen it—and know how to fix it. The EcoSEO team has experience delivering Core Web Vitals improvements through server-side optimisations, lazy loading implementations, CSS and JavaScript refinements, and more. The result? A faster, more reliable site that both visitors and Google will love.
Mobile-First Optimisations
Google has rolled out its mobile-first indexing to 100% of its indexing. This means that your mobile site is Google’s new baseline. So if your Core Web Vitals scores take a nosedive on a mobile phone or tablet, your site will suffer both in terms of rankings and in the user experience. We focus on optimising your site’s responsive design, touch-friendly interactivity, and mobile caching capabilities to ensure your website is lightning fast and beautiful across all screen sizes. Future-proof your site’s SEO, one tap and swipe at a time.
Google-Friendly, White-Hat Optimisations
We do not believe in hacks and “magic” tricks to improve your SEO or “boost” your website’s performance. Our work follows Google’s recommendations and white-hat guidelines for long-term, sustainable SEO. There are many SEO services providers out there who will offer to increase your performance in the short term, but these untested and unsafe hacks can actually end up damaging your SEO. Our goal is to make your website safer for both users and search engines in the long run.
Continual Monitoring and Improvements
Core Web Vitals are not fixed; Google updates metrics and reporting methods from time to time, which can affect your rankings. That’s why we offer ongoing website monitoring to quickly identify regressions, and make the necessary adjustments so your website always remains aligned with SEO best practices, algorithm updates, and most importantly, your visitors’ expectations.
Results-Driven Optimisations with Transparent Reporting
We don’t just tell you that your website is better—we show you. Our results-driven approach means you can see clear improvements in your Core Web Vitals scores, SEO performance, and engagement in the reports that we provide. You will always know what is working, what is getting better, and what still needs work.
ScentForMe | Online Perfume shop sees 302% Surge in Organic Search Traffic
Riverstone Animal Care | Vet Clinic Sees 6.5% Boost in Organic Search Traffic
Potgieter and Willemse Attorneys | 651% Increase in Client Inquiries
Photography To Remember | 48 Top 1-3 positioned keywords within 6 Months of SEO.
PARRIS | EcoSEO Helped a Skincare Brand Achieve 295% More Organic Traffic
The Core Web Vitals Precision Protocol | 6 Phases to Real-World Performance
At -We don’t just manipulate data. We methodically prioritize, validate, and implement each deliverable in the laboratory and on-site, using Google’s own validation and tools to verify an actual, sustained elevation in website performance…not just what appears to be true in reporting dashboards.
- Step 1 - Field Data Diagnostics & BenchmarkingWe base the initial diagnostic on field data, specifically using the Chrome User Experience Report (CrUX) as well as the Google Search Console Core Web Vitals section to observe reported user experience data, including LCP (loading), INP (interactivity), and CLS (visual stability). This real-world usage data is a critical piece of the puzzle to truly understand site performance before our optimization work begins. Our diagnostic forms the primary criteria for how to proceed, a repeatable baseline upon which to measure our results.
- Step 2 - LCP (Largest Contentful Paint) OptimizationSpeed matters, period. We will pinpoint the very first thing your users will see when they land on your page, and get it to show up instantly. Hero images, above-the-fold blocks, and large headings are usually the LCP candidates. The objective is to shave off every millisecond, starting with TTFB (server response time) reduction, progressive/preloading of critical assets, inline critical CSS & async deferral of non-critical styles, image optimization, and offloading assets to a CDN. No static or dynamic caching strategies are overlooked, and appropriate data is utilized from both CrUX and PageSpeed Insights to verify results.
- Step 3. INP (Interaction to Next Paint) RemediationSlow load times are bad. Laggy and unresponsive pages are worse. We will identify all of the JavaScript and browser tasks that affect interactivity and are slowing things down. Bundle splitting, async/defer non-critical JS, streamline and optimize custom code and third-party scripts, reduce idle callback time, and eliminate non-critical inline JavaScript, where appropriate. Our remediation of all interactivity bottlenecks will make your clicks and taps feel lightning fast, for users and Google.
- Step 4 - CLS (Cumulative Layout Shift) StabilizationScroll past text suddenly appearing, images popping into view, and page elements that move around while you’re trying to read content and make a purchase decision are annoying at best, trust-killing at worst. We will track down all images missing width/height attributes, all dynamically injected content (including ads), late-loading fonts, and any other cause of layout instability, then lock down the space for those elements so they stay in place from the moment they load until the last bit of content is requested by the user. This is the secret sauce to CLS reduction, and trust increase.
- Step 5 - Resource Prioritization & Rendering Path OptimizationHow things load is just as important as how fast they load. We will surgically rearrange your site’s “critical rendering path” to make sure it’s only loading and displaying what is absolutely necessary, and deferring loading of every other asset, style, and script that isn’t essential to first render of above-the-fold content, until after the user is interacting with the page. Optimizing what loads and in what order is essential to providing a snappy, fluid website that feels just as good as it works.
- Step 6 - Continuous Monitoring & Regression GuardOptimization is a journey, not a destination. We work continuously with our clients after implementation to monitor both lab and field data over time. Our Performance Regression Guard will monitor and alert you of changes in any areas (theme updates, plugins, or third-party scripts) that could possibly impact your Core Web Vitals scores, so your hard-won optimization results continue to provide positive impact over the long term.
FAQ About Our Core Web Vitals Optimization Services
What exactly are Core Web Vitals?
Core Web Vitals are new metrics that Google is using to measure the experience that real users have when they visit your site. These metrics track things like loading speed (LCP), visual stability (CLS), and responsiveness (INP). These metrics are reported in Google Search Console and other audit tools like Lighthouse or PageSpeed Insights and yes, they also have a direct impact on your Google search rankings.
How can you tell my site’s Core Web Vitals are poor?
We look in all the usual places; Google Search Console, Lighthouse, PageSpeed Insights. The Core Web Vitals are reported for you in these places, but it takes an expert eye to know exactly where your website is loading too slowly, which pages are shifting around and frustrating users, and where users are getting frustrated because they can’t do the things they set out to do on your site. Think of it as a website health check.
Can fixing my site’s Core Web Vitals score help my search rankings?
Yes! Content and links are still very important, but Core Web Vitals are a direct ranking factor so fixing them can have a noticeable impact on your SEO results, and more importantly, it will ensure that once a visitor lands on your site, they stay on it rather than bouncing straight back to the search results.
Do you provide any other Technical SEO services?
Yes we do. We provide various Technical SEO Services. This include Site Speed & Performance Optimisation, Site Architecture & Internal Linking, HTTPS & Website Security, Core Web Vitals Optimization, Crawlability & Indexation, Mobile Optimization, Canonicalization & Duplicate Content removal, Index Bloat & Crawl Budget Optimization, Broken links & Redirect Fixes and Structured Data & Schema Markup Services.
You only optimise to Google’s performance metrics?
No, we care about real people visiting your site and our work will help your technical scores, but it also improves the actual experience a user has. We know how to ensure your site just ‘feels’ fast, and we know how to ensure that your site will look and work smoothly no matter what device your users are on – desktop, laptop, tablet, smartphone.
Is this a one-off or ongoing service?
It can be both. We recommend starting with an audit and fixing issues to help improve your score as soon as possible. These metrics are always evolving and Google changes the rules about them periodically. Continuous monitoring will help your website remain compliant and in good health going forward.
Can you optimise any website platform for Core Web Vitals?
Yes. We have optimised WordPress, Shopify, Magento, and custom-coded sites, and everything in between. You will leave our audit with a prioritized roadmap of items that need to be addressed to improve your Core Web Vitals and an understanding of what needs to be done to fix them. The work itself may require a developer.
I’m ready to get started, who do I contact?
Awesome! Go to our Contact Us button and email us when ready