Coffeebru
Hidden away in a Cape Town suburb, Coffeebru had everything going for it — great coffee, a warm atmosphere and a loyal following.
But here’s the thing: despite their awesome coffee, they just weren’t showing up online the way they needed to. People loved their coffee but not enough people were walking through the door.
Their digital game needed a serious boost.
Lead Time: 3 months
Sector: Food and Beverage (Coffee Shop)
Target Type: Local Customers and Tourists
Demographic: Adults aged 18–45, including local residents, remote workers, students, and tourists.
Website Goal: Increase website traffic, drive online menu exploration, promote special offers, and boost in-store visits through enhanced local SEO.
Services: Local SEO Optimisation, Google My Business (GMB) Optimisation, Reputation Management
20%
Increase in Visitors
in 3 Months
The Challenge
The main issue? Getting noticed online and turning that into customers.
Their Google My Business profile was looking a bit tired — outdated hours, few photos and a menu that didn’t pop.
On top of that they weren’t really responding to customer reviews. That meant missing out on building trust and connection with the local community.
Meanwhile competitors who were more active online were stealing the spotlight in local search results. Coffeebru was disappearing into the background.
They needed to shine online without losing their unique vibe.
Crafting a Unique Brand Voice
Coffeebru wasn’t talking to customers in their online reviews.
Their responses were few and far between and made customers feel like they weren’t being heard.
That made the brand seem distant in a crowded coffee scene.
So we partnered with Coffeebru to create a friendly, down to earth voice that would connect with their crowd.
Every response – good or bad – showed real appreciation and a promise to get better.
Now customers feel truly heard, knowing their feedback actually matters.
Optimizing Google My Business (GMB)
Coffeebru’s Google My Business profile was a mess.
Outdated hours, boring menu and zero promotions or eye catching photos.
No wonder they weren’t showing up in local search.
We gave their GMB a full makeover. Everything got updated and accurate.
We added a new menu and took some great photos of their cozy space and famous coffee.
We also added some special deals to grab people’s attention.
Then we used Google GMB Insights to keep an eye on how the profile was doing and made sure Coffeebru stayed top of mind in local search.
Simplifying Review Management
Customer Reviews on GMB were a bit a headache for Coffeebru.
Without any kind of system in place, they couldn’t keep up with replies or make the most of positive customer feedback.
Our team brought in a new review management tool that pulled all reviews into one easy dashboard. By using this system, Coffeebru’s team could respond fast and stress free.
We also took some time out to train them on how to reply to reviews (both positive and negative)
This turned feedback from a chore into an opportunity to build real connections and show off their amazing service.
Encouraging Customer Engagement
Getting customer reviews is rather difficult, but a necessity.
Getting customers to leave reviews was one of our main SEO plans to boosting Coffeebru’s reputation and rankings.
There was unfornuately not plan in place and lots of reviews got lost.
So, we launched a simple campaign: QR codes on receipts and posters in-store.
This worked immediatly as customers could leave a review right after their visit — easy and quick.
To sweeten the deal, reviewers got shoutouts in monthly “Customer Spotlight” posts on Coffeebru’s socials.
This created a fun vibe of recognition and community.
The result? More reviews and stronger relationships with customers.
The Results
In just three months, Coffeebru’s revamped strategy delivered incredible results:
- Website Visits: Up 20%! Right after the GMB makeover, website traffic went through the roof. People stuck around longer, checked out menus and promos, and many even ordered online.
- Phone Calls: Yep, phone calls went up 15%. More people were calling to ask about menus, seating and even bookings.
- Customer Engagement: Quick replies triggered a flood of new reviews. People loved Coffeebru’s attention to detail and friendly service.
- Local Search Visibility: More reviews gave their local SEO a boost. Coffeebru started showing up in Google’s “Local Pack” when people searched “coffee shops near me.”
Scope and Resources
We partnered with Coffeebru’s tiny but awesome team – the owner, two baristas and a part-time marketing guru.
We did a full audit of their Google My Business profile, set up a review management system and launched a customer engagement campaign.
Here’s what we brought to the table:
- A dedicated account manager to keep things on track.
- A review management platform to make feedback easy.
- Custom QR codes for in-store review prompts.
- Training on how to reply to reviews in the Coffeebru tone and how to manage their GMB profile.
- Google GMB Insights so we could see how it was going and make adjustments as needed.
Technical Tools:
Google My Business Dashboard, Moz Local, Screaming Frog, Google PageSpeed Insights, Yoast SEO, Semrush and Canva
SEO Services
Local SEO optimization, Review management and Response strategy, Customer engagement campaign, Brand voice development, Content Creation, Training and support for GMB management.
What Our Clients Say
Here’s why clients enjoy partnering with us
