Lock Down Your Site, Protect Your SEO Rankings
Website security is often thought of purely from the perspective of data safety. This is a big part of it, for sure, but website security is also one of those subconscious trust signals that visitors take note of (often without even realizing it).
Google loves HTTPS websites and users have come to expect a minimum level of assurance: a secure connection, a valid SSL certificate, and a browsing experience that is free of warnings or malware flags. If any of those elements are missing or broken it just “feels” wrong.
And if your website isn’t sporting those protections, not only are you leaving yourself open to a security vulnerability but you’re also leaving yourself open to lower search visibility, fewer conversions, and that slow death of customer trust that is so hard to turn around once it starts.
Our HTTPS & Website Security SEO Services at EcoSEO approach this from the ground up. The goal is not just to secure a site in some temporary or short-term way but to ensure it is properly secured, Google best practices aligned, and set up to achieve sustained, long-term performance.
Analysis has found that simply moving a website to HTTPS can deliver better trust signals and organic visibility by an average of 5%, and sometimes more than that in especially competitive keyword situations.
This can mean anything from the initial work of installing SSL certificates, identifying/removing mixed content, to more technical hardening and security monitoring to ensure it stays that way.
Lock Down Your Site, Protect Your SEO Rankings
EcoSEO HTTPS & Website Security Solutions: What's Included
Mixed Content & Redirect Remediation
A broken HTTPS setup can lead to a host of frustrating issues. We find all mixed content, eliminate 4XX errors, clean up redirects to be SEO-friendly, and ensure they’re passing authority.
Website Security Hardening
It’s not enough to just have HTTPS, as websites should be hardened against the most common threats and attacks including brute-force attacks, injection attacks, malware and more. A strong technical SEO foundation relies on site stability.
Safe Browsing & Malware Monitoring
Google punishes hacked or malware sites, and de-indexes them from search results as a result. Our monitoring will catch issues before they become larger problems, and we can help remediate bad code.
Performance & Security Optimisation
Security and speed are related more than most people realise and affect one another in many ways. We optimise your HTTPS setup to eliminate unnecessary time delays, and help set up secure protocols.
Transparent Security Reporting
We’ll provide clear, non-confusing reports as to the status of your SSL certificate, what improvements have been made, if any potential vulnerabilities were detected, and how it all relates to your SEO.
CUSTOMERS REVIEWS
"I actually did not know about how a easy thing like an SSL certificate can have such big effect on my Google rankings. Thank you again for all the hard work” –
Megan Tyler., Megan Hair and More.
HTTPS & Security – Why It Matters for SEO
The thing is: the vast majority of users (about 83% according to some sources) just close the page when they see the “Not Secure” warning their browser has for them. Yikes.
HTTPS is much more than just a good night’s sleep. A properly secured site has several advantages:
- It can improve your rankings because Google treats HTTPS as a ranking signal.
- It can make users feel more at ease with the site, for instance through the little visual cues of the padlock and the “https://” in the URL.
- It can protect you against warnings or even penalties for being hacked or otherwise not secure.
- It can preserve your link equity on the way to HTTPS, provided your redirects are properly set up.
And perhaps most importantly of all, it can positively influence your conversions, as users are much more likely to act on a site that is perceived as safe.
Security, like cleanliness, is next to godliness.
4.7/5
Google Rating
4.8/5
Trust Pilot
Why We Do HTTPS & Website Security SEO At EcoSEO
At EcoSEO, we don’t panic and pounce on hyped-up “threats” or posture with an empty “security checklist.” Not only is that type of marketing an illusion, it’s not the kind of trust that gets ranked. HTTPS and website security are partially about that, too. But it’s also much more than the sum of the moving parts and configurations. It’s about how you welcome every visitor (cough cough every search engine that lands on your site) at the door.
At EcoSEO, we lock your site down the way a local boutique locks its doors at night: carefully, confidently, and without inconveniencing or making life more difficult for the people who do come through the door during the day. Certificates, clean migrations, mixed-content fixes, redirect chains that preserve equity, we do all of it, and we do it right.
SEO-Safe HTTPS Migrations
HTTPS migrations can be stressful, as one tiny oversight (a poorly configured redirect, a forgotten canonical, etc.) can cause serious problems. We never take shortcuts and do the entire migration from A to Z with the mindset that SEO matters and needs to be preserved. Internal links, redirects, any potential duplicate content issues, it’s all taken care of in a way that preserves site structure and keeps your rankings as stable as possible.
Advanced Security Expertise
We don’t view technical SEO and pragmatic cybersecurity as two separate disciplines. Instead, we combine the two so that your site has the best of both worlds: visibility and resilience. SSL and encryption certificates? Check. Site lockdowns and malware monitoring? Check. Ongoing maintenance to account for and preempt common threat vectors? Check. We ensure that your site is search-engine ready, while also being much, much harder to successfully target.
Long-Term Protection
This isn’t just an “SSL migration,” because security is a journey, not a “check the box” solution. New threats and new techniques crop up all the time. Attackers are constantly finding and exploiting new vectors. New standards and requirements arise seemingly every few months. That’s why at EcoSEO we take a long-term approach to security so you can focus on what matters: your business. SSL renewals, ongoing monitoring and remediation.
Transparent Process & Reporting
The work we do is always transparent and something you can easily track and verify. You’ll always know the status of your SSL certificates, the threats we’ve identified, what we’ve cleaned up, and how all that data correlates with your rankings and performance. With EcoSEO, you’ll have a clear idea of what’s going on “under the hood” and why it matters to your site’s success.
Holistic SEO + Security Approach
Your security doesn’t live in a vacuum. Every change we make is validated against the impact on speed, crawling, indexing, and overall SEO health. That means you end up with a site that isn’t just safer; it’s faster, more discoverable, and competitive.
Future-Ready Infrastructure
The internet is always changing. Browsers get stricter, Google updates their algorithms, new standards get released (sometimes with hardly any warning). And you want to be prepared for it all. We’ll make sure your site is ready. Updated protocols and standards, HTTPS, modern security headers, performance optimizations and more, we build everything your site needs to thrive into tomorrow, not just yesterday.
ScentForMe | Online Perfume shop sees 302% Surge in Organic Search Traffic
Riverstone Animal Care | Vet Clinic Sees 6.5% Boost in Organic Search Traffic
Potgieter and Willemse Attorneys | 651% Increase in Client Inquiries
Photography To Remember | 48 Top 1-3 positioned keywords within 6 Months of SEO.
PARRIS | EcoSEO Helped a Skincare Brand Achieve 295% More Organic Traffic
The HTTPS & Security Fortification Protocol | 6 Phases to Building Trust
We don’t “secure” a website, we create a foundation that protects your users, earns Google’s trust, and keeps the SEO authority you’ve earned from getting chipped away. It’s more than just certificates and settings, it’s credibility, confidence and long-term stability.
- Step 1 – Security Audit & Trust Signal AnalysisWe start with a deep dive under the hood. This includes checking for missing/expired SSL/TLS certificates, identifying mixed content issues and vulnerabilities that could make your site a target. We also evaluate existing Trust Signals (expertise, authority, credibility, etc) to understand where your website sits and where to shore it up.
- Step 2 – SSL/TLS Certificate Implementation & ConfigurationWe acquire, install, and configure an SSL/TLS certificate in your hosting environment to ensure that every connection to your site is encrypted. While it is the essential step to HTTPS, we go beyond the basics to ensure bulletproof implementation for both users and search engines.
- Step 3 – Site-Wide HTTPS Migration & 301 RedirectsSite-wide migration from HTTP to HTTPS is all too often done half-heartedly or haphazardly. We perform a complete migration, setting 301 permanent redirects from every old HTTP page to the new HTTPS version. Every link, every page gets handled carefully to ensure that your link equity is preserved and your rankings stay intact.
- Step 4 – Eliminate Mixed Content & Deploy HSTS Mixed content issues can be harmless eye sores or subtly erode trust behind the scenes. We hunt down the culprits (images, scripts, stylesheets and other files being loaded over HTTP on HTTPS pages, etc. ), and help you get them squared away. We also implement HSTS (HTTP Strict Transport Security), a policy that forces browsers to always connect to your site over HTTPS, further tightening security and a bonus, it may even make your site load a smidge faster.
- Step 5 – Google Search Console & Technical Trust RefreshNow that the migration is in place, it’s important to keep Google informed and up-to-date. We make sure to update the preferred version in Search Console, submit a new HTTPS sitemap, and verify that important trust signals like Schema Markup related to security are all accounted for. It’s not always a huge deal, but it certainly can be in the eyes of the search engines.
- Step 6 – Ongoing Security Monitoring & Vulnerability Patching Security is an ongoing process, not a one and done thing. We help you establish constant monitoring of your certificate expiration and any vulnerabilities or breaches that could happen. We also run through common CMS vulnerabilities like weak spots in plugins, admin access, etc. to keep your foundation solid, your SEO safe, and your site humming along happily.
FAQ About HTTPS & Website Security SEO
Is HTTPS a ranking factor?
Yes — in fact HTTPS is now an actual ranking signal that can affect where your site shows up in Google’s search results. It’s not as significant a factor as content or link building, but in highly competitive markets it can still be the tiebreaker that puts you on page one.
Will a HTTPS migration hurt my rankings?
Not if you use EcoSEO — our service is designed to make the whole process easy, straightforward and completely safe for your SEO. From redirects to technical settings, we take care of everything to keep your rankings intact.
What if my site has HTTPS but gets “Not Secure” warnings?
Browsers like Chrome will give users a “Not Secure” warning if there’s mixed or insecure content on your site, like scripts, images or other media that’s not loaded over HTTPS. This is also bad for your site’s search rankings, as both browsers and Google will flag your pages as insecure. We’ll work with you to root out these issues and address them.
Do you provide any other Technical SEO services?
Yes we do. We provide various Technical SEO Services. This include Site Speed & Performance Optimisation, Site Architecture & Internal Linking, HTTPS & Website Security, Core Web Vitals Optimization, Crawlability & Indexation, Mobile Optimization, Canonicalization & Duplicate Content removal, Index Bloat & Crawl Budget Optimization, Broken links & Redirect Fixes and Structured Data & Schema Markup Services.
Will HTTPS slow down my pages?
No, especially now that browsers are HTTP/2 aware — if anything, switching to HTTPS will make your site faster. Security and performance go hand in hand.
Can a hacked website get its SEO back?
Yes — if you clean up the malware and fix the underlying vulnerabilities, Google will once again consider your site to be safe. EcoSEO can help you with that.
How does website security affect visitors and conversions?
Visitors are far less likely to trust a site that has been hacked or is otherwise insecure. They are much more likely to stay on a site (and convert) where they can clearly see that it’s safe — start with the padlock icon in the address bar. If a site feels “unsafe” to a visitor, they won’t stick around.
Okay, I’m ready to sign up — what’s next?
Great! Just click on the Contact Us button or send us an email, and we’ll get back to you as soon as possible.