DRIVE MORE TRAFFIC WITH OUR ECOMMERCE SEO SERVICES

Image that represents eCommerce SEO Optimisation Services
Image that represents eCommerce SEO Optimisation Services
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Drive More Sales With Professional eCommerce SEO Services

The sad truth is that, if your online store is not appearing where your customers are searching for the products that you are selling, your business is losing money.

EcoSEO is an eCommerce SEO agency that helps you get your online store in front of the eyes of consumers, drives consistent traffic to your site, and, most importantly, convert visits into actual sales.

We never believe that a single approach fits every eCommerce SEO project. We build a bespoke strategy that will tailor to your particular needs. This may involve optimizing your product pages, tidying up your site architecture, or creating SEO-friendly content that converts.

All this is done with the end goal of driving up your search rankings, improving your site visibility, and attracting loyal, repeat customers.

Did you know that organic search represents over 40% of all eCommerce revenue? That’s almost half of your entire bottom line. If your store is not ranking highly, it’s not generating the predictable and consistent growth that you need for your business to succeed in the long term.

Whether you’re a small online boutique or an owner of a large-scale online catalog, we have worked with projects similar to yours and we know what works and what doesn’t. We’ve created and refined eCommerce SEO techniques over the years, allowing us to consistently slice through even the most competitive marketplaces.

In a nutshell, we help your potential customers find you.

eCommerce seo team Members
eCommerce seo team Members
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Our eCommerce SEO Services: What's Included

eCommerce Keyword Strategy Services

The key to being found is a keyword strategy. Our experts don’t just list keywords you “hope” people will search for, they research the specific words your ideal buyers will be using as they’re on their way to making a purchase. It’s that kind of high-intent, high-value, buyer-aligned, product+need specificity that drives our eCommerce keyword strategy. It’s not just about search volume (we analyze that closely), but the mix of competition and relevance. All of which is fine-tuned, distilled, and translated into an actionable, prioritized SEO roadmap for your online store that really gets your products discovered on Google. The result is increased traffic from qualified visitors, sales, and momentum on the SEO foundation you need to grow in the long-term.

Technical SEO Audit for eCommerce

Google cares about user experience and website speed. If your website is slow to load, wonky, and not user-friendly, people will bounce. Which is why we conduct thorough technical SEO audits to diagnose and recommend solutions for issues affecting your online store. This may include broken links, crawl errors, slow load times, dead ends that frustrate Google (and people). We’ll also optimize for mobile. Fixing all of these things means your website is technically healthier, faster, user-friendly, and easily crawled by search engines.

Link Building for eCommerce Stores

Trust and authority are important to Google’s perception of your online store, and backlinks can help with that. They’re votes of confidence and influence that others vouch for your site. Whether it’s links from industry-related sites and directories, blog posts, forums, etc., our link building services look to quality over quantity. Only reputable sites, white-hat SEO techniques, no shortcuts or spammy tactics, just steady, trustworthy authority building. That means links that improve your rankings, help your products get found, and get more people on your site.

eCommerce Category Page SEO

Category pages are SEO gold if done right. We help you optimize category pages with the right keyword targeting, internal linking, and content that makes sense to search engines and customers. The result: better rankings, intuitive site navigation, and search engines can more easily crawl and understand your store structure. Your visitors will find what they came to your store for, experience it easily and without frustration, and you’ll enjoy more clicks, better rankings, and increased sales — and no need to rebuild your whole online store in the process.

Optimise Product Pages for Conversions:

One click to sell. It’s as simple as that. The thing is, the steps before that click have to be perfect. Your product pages can make or break your store. At EcoSEO, we make them the difference between “browse and leave” and “purchase.” We craft compelling titles, persuasive descriptions, and clear call-to-actions that guide your visitors every step of the way. Images that do more than just “fill space,” and work together to show your products and brand in the best possible way. We fix layouts, navigation issues and “Add to Cart” buttons that don’t stand out. It’s part SEO, part usability design, all with a goal of getting visitors to click ‘buy’ more often. Because better product pages make a better, more successful store.

eCommerce Content Creation Services

Content sells, but only if it’s the right kind. Good, engaging content builds trust with your audience, attracts new visitors, and keeps them coming back for more. At EcoSEO, we create content that actually matches your customer’s intent. Blog posts, landing pages, product descriptions, everything is written with the user in mind and weaves in the right keywords the right way. Engaging content with good keyword placement is important, sure. But we go the extra step of answering the questions your shoppers actually want answers to, while avoiding thin or duplicate content, common pain points, and anything else that might cause friction in the buyer’s journey. In short, useful content that educates, entices, and converts. The added benefit? High-quality content means happier readers and shoppers, and happier visitors make for better rankings.

eCommerce Local SEO Services

Got a physical location you’re promoting as well? Local SEO is the way to tie the two together and make sure both reflect and support one another. You need to be as visible in the real world as you are online. We optimise your website to ensure your business appears in “near me” searches and improve your online visibility and branding both on and off the street. We clean up any NAP (Name, Address, Phone number) inconsistencies, fine tune your metadata, and use relevant, localised keywords to get you to the top of local search results for your specific location and industry. And don’t forget the trust signals on your site to keep local customers and newcomers coming back for more.

eCommerce SEO Reporting & Analytics

We don’t sugarcoat, so you don’t have to. Our reports focus on clarity and key metrics for making informed decisions. That means having access to data from tools like Google Analytics, Ahrefs, and Google Search Console, presented in easy-to-read dashboards custom-made for your store. We know there are important metrics, and some that aren’t. We show you what’s working, what’s not, and why it matters. Keyword rankings, traffic and revenue by source and channel, trends, and anything else that matters to your business. The point is that you get a clear view of your results so you can make informed decisions, optimise where needed, and take advantage of growth opportunities when you see them.

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CUSTOMERS REVIEWS

"I own two eCommerce online stores. Singed up with EcoSEO a few months back. My SEO is amazing! They got me to the top of the search results and now more people find my clothes every day. My traffic and sales have gone through the roof since they started their work. They really know how to make a fashion retailer shine online.” –
Laura Boyle, Fashion Retailer

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Grow Your Market with EcoSEO

With EcoSEO your store isn’t just keeping up with the competition. It’s time to put your store in the spotlight.

Our eCommerce SEO services allow you to reach new customers. The ones just around the corner and the ones on the other side of the world. To expand your reach, your store needs to grow in ways that actually yield results, not simply traffic.

Let’s put it this way. There’s approximately a 50% increase in clicks when you improve from Google’s fifth position to first place. That is not just a jump in attention from real potential customers but also an increase in real sales. That is how much of a difference precise, targeted optimisation can do.

We begin with strong foundations for your store—optimising its pages, refining its navigation, polishing the user experience—so your business thrives when and where opportunity arises.

At EcoSEO, we’re not just an agency or a service. We’re a partner in your store’s growth. If you’re not seeing the desired results, we double down, we refine and we persevere until your store is making its mark. Your success is personal.

Google GMB Review Rating

4.7/5

Google Rating

Trust Pilot Review Rating | 5 STARS

4.8/5

Trust Pilot

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SEO for eCommerce stores: Why us?

SEO for eCommerce stores is far more complicated than traditional SEO. Optimising for shopping is a whole other ball game than optimising for other industries. There’s a lot more room for mistakes. Product pages must be optimised just right, but that’s only the tip of the iceberg. It also has to do with very technical things. At EcoSEO, we bring the “hands-on” eCommerce experience, with a data-driven, analytical approach that doesn’t get carried away with vanity metrics. The important thing is to see real results: bringing in real customers and having sustainable growth.

Bringing in more organic traffic

We want to get your shop found. More traffic without having to pay for PPC ads is always a positive development. Optimising product pages and site architecture can make all the difference in increasing your search visibility, and getting in front of buyers that are in-market. Think of a clothing store in Cape Town ranking for “best trendy clothes South Africa” or a “new best clothes in Cape Town.” Rankings like these help your store get free traffic to site. Traffic that is more targeted, more organic, and thus more likely to convert to real sales in the long term. In other words, EcoSEO helps your site get more traffic, which will eventually lessen your need for paid ads, while allowing your sales to organically increase.

Achieving better conversion rates

Of course, more traffic is only one part of the battle. If it isn’t converting, that traffic is wasted. And that is the other half of where we come in. Optimising for conversion rate is something we take very seriously. It can be something as seemingly simple as moving a “Shop Now” button a few pixels to the left on a computer screen on an electronics store home page. Optimising things like product layouts, page speed, checkout flows, and other user interface elements. You can think of EcoSEO as the fine-tuning that takes your site to the next level. Optimisations that turn clicks into revenue. Optimisations that can help you generate 20% more sales from the same amount of traffic (we have seen this). Traffic that eventually converts.

Standing out among competitors

The eCommerce space is no stranger to cut-throat competition. A competitive edge is everything. EcoSEO can give that edge to your store. Whether that’s the top spot on Google, or a more seamless, more frictionless experience than your competitors. EcoSEO will make the difference, and you will start to notice the signs in your shop’s performance. A home goods store in Cape Town, for example, just ranking in first place for “best decor online” Cape Town, is an example of EcoSEO bringing a Cape Town-based client to the top of search results, garnering more organic, targeted, and more importantly, organic traffic. Increased visibility leading to higher trust, and a greater brand presence.

Faster Site

Slow or clumsy stores frustrate customers and end sales fast. At EcoSEO, we optimise your site for speed & usability. That means faster loading times, easy navigation, and a “nice to use” store. Picture a Cape Town clothing store that loads in a flash, shoppers find what they need without frustration, and it just FEELS easy. Happiness is more orders and fewer shopping carts abandoned. Usability is more return visits and Loyal Customers. A slick online store isn’t a luxury, it’s a requirement for turning clicks into cash.

Better ROI

Your eCommerce budget should go further than a few clicks and sales. We know that’s why you care about return on investment (ROI). EcoSEO invests time & energy in long-term SEO strategies that continue to work for your store, long after we’re finished. How? Easy, you say? With other SEO companies, sure. But at EcoSEO, our results stick and pay dividends. Instead of one-shot ad campaigns that last a few weeks then stop, SEO keeps on going. SEO gives you more bang for your buck, with rand-spending that keeps on earning for long-term growth, rankings, and sales. Month after month, year after year.

Wider Market

Stores are not just for the local market any more, you can reach new buyers anywhere. EcoSEO helps your store break out of its neighbourhood and attract new markets. A South African craft shop ranking for “unique gifts worldwide”, suddenly isn’t just a Cape Town store any more. Buyers from across the globe start finding it, too. Our work gets your online store presence noticed, builds it into a beacon for new audiences and helps drive real growth from both local and global markets.
228+SATISFIED CLIENTS
89%CONVERSION RATE
457%IMPROVEMENT COST PER LEAD
69%INCREASE IN QUALIFIED LEADS
Barista-Case-Study
Barista-Case-Study

ScentForMe | Online Perfume shop sees 302% Surge in Organic Search Traffic

ScentforMe-Case-Study
ScentforMe-Case-Study

Riverstone Animal Care | Vet Clinic Sees 6.5% Boost in Organic Search Traffic

PawsCare-Case-study
PawsCare-Case-study

Potgieter and Willemse Attorneys | 651% Increase in Client Inquiries

Photography To Remember | 48 Top 1-3 positioned keywords within 6 Months of SEO.

PARRIS | EcoSEO Helped a Skincare Brand Achieve 295% More Organic Traffic

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The E-Commerce Growth Engine | 6 Phases to Scalable Revenue

We treat your store not as another website but as a revenue machine. Each and every action we take is designed with your long-term, compounding growth in mind. Our services span six phases that are laser-focused on bringing in high-volume, low-cost organic traffic while ensuring every visitor becomes a loyal returning customer.

  • Phase 1. Profit-First Audit: Identifying Revenue Leakage PointsOur approach begins with financials first, and traffic second. We help you identify the revenue you’re missing from keywords that should be ranking in the first 3 pages of Google but aren’t. We identify where your conversion rates are dipping (usually on your primary transactional product pages) and fix technical SEO that may be holding back those pages. We create a detailed breakdown of how to fix gaps where traffic and rankings are leaking, giving you the highest chance of high-profit conversions.
  • Phase 2. Buyer Personas and Buyer’s Journey MappingKeywords are the foundation but understanding how your customers think, feel, and behave is what we build on. We map their journey from first Google query to “checkout” button click, and all the internal logic and emotions in between. We optimize every page element, product description, filter, and button to reassure and reassure and reassure until they overcome any decision paralysis and seamlessly glide down the funnel.
  • Phase 3. Content Flywheel: Building a Self-Sustaining Traffic EngineBlog posts here and there won’t cut it. We create a self-sustaining traffic engine in the form of a content cluster. Buyers Guides, blog posts, and answering every common question your customers might have are the pulling mechanism to bring in top-funnel traffic. But we build it in a way that maximizes long-term organic growth and authority so you rank better for your transactional pages.
  • Phase 4. Structural Authority: Internal Link ArchitectureIf you’re not redirecting internal authority to your top-transactional pages, you’re leaving your business at the mercy of traffic and rankings. We create a strategic and calculated design, prioritizing and promoting your most profitable products. This ensures that link equity flows optimally through your site, strengthening the pages that drive conversions.
  • Phase 5. SERP Domination: Occupying “Digital Real Estate”In today’s competitive e-commerce landscape, a blue link is table stakes. We maximize every opportunity to turn your store’s listings into eye-catching, click-garnering digital real estate on Google. From product schema, to reviews and offers to FAQ accordions, image packs, we optimize for every snippet opportunity to ensure your page doesn’t just rank – it stands out.
  • Phase 6. Defensive SEO and ScalabilityIt’s only a matter of time before your competitors realize you’ve begun ranking and want a piece of that traffic. That’s why our final phase is all about creating a Defensive SEO system that ensures your hard-won rankings stay hard-won. We build you a “Competitive Shield” with links and authority that is difficult for competitors to penetrate and put systems in place for technical SEO governance, inventory and category management, and scalability to make sure updates and growth don’t break your page.

FAQ About Our eCommerce SEO Services

In short, eCommerce SEO is the process of getting your online store found on the internet. We optimize product pages, categories, and content so that when customers are looking for what you offer, your store shows up and at the right time. More traffic often means more sales, but it’s not just about traffic. It’s about the right traffic. We focus on the keywords your target audience are using so that when they’re in a position to make a purchase, they find you, not your competitors.

Generic SEO just doesn’t cut it these days, which is why we don’t do it. Ours is SEO that’s built specifically for online stores. The primary goal is to get your products found, but from there we look at how your store is structured and design an SEO strategy that’s designed to increase traffic and move the needle on your sales figures. We do deep SEO, too. Fixing technical problems, finding the keywords that convert, getting schema markup right. The strategy we use is as important as the details.

You should start seeing results in 3 – 6 months. Depending on the current state of your site, your competitors, the keywords you target, and a number of other factors, but you should see results. In the eCommerce world, growth is a marathon, not a sprint, and we’re in it for the long haul. We also provide regular progress reports so you can see how we’re helping your store grow and share your insights.

Of course! We’ve done SEO for Shopify, WooCommerce, Magento, and a variety of other eCommerce platforms. The platform is important. Each one has different features and different SEO considerations, and we optimize your SEO strategy to ensure your store is performing at peak levels, ranking well, and converting traffic.

The price depends on your store’s size and your specific goals, as well as the competitive landscape in which you’re operating. We don’t have cookie-cutter packages; we design each SEO strategy to give you the biggest return on your investment. Visit our SEO Packages page or contact us and we’ll provide you with a quote based on your needs.

All of the services needed to get found online and increase your sales are included. This includes keyword research, technical SEO audits, on-page SEO (meta tags, schema markup, and more), content creation (product page content, blogs), link building, site speed optimization, and some online reputation management. We also track your competitors so we can inform your strategy and keep you ahead of the pack.